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Top Startup Marketing Mistakes
Rebecca Steinberg Herson
Presented to: DreamIt Tel Aviv Accelerator
April 14, 2013
1Copyright © 2013 Rebecca Steinberg Herson

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A bit about me
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• Led global marketing for over a decade in tech
companies & non-profits
• 3 high-growth Deloitte Fast 50 companies
• Involved in IPOs, acquisitions (both sides)
• Primarily B2B, some B2C
• Today: founder & principal at The Lean
Marketer, providing outsourced CMO services to
companies in:
– SaaS
– Social Networking
– Big Data
– Physical Security
– etc.

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Mistake #1
Thinking
YOU are
your target
market
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Mistake #2
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Marketing to “Everybody”

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Mistake #3
Figuring your
marketing isn’t
working when you
never really achieved
Product-Market fit
5

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Mistake #4
Focusing more on competitors than on customer need6

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Mistake #5
7
Not Leveraging
Social Media for
Early Marketing
Efforts

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Mistake #6
8
Thinking you
can do
everything
through social
media

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Mistake #7
9
Believing your
own hype

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Mistake #8
Waiting around
for your
prospects to
show up to your
trade show
booth
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Thank You!
Rebecca Steinberg Herson
rebecca@theleanmarketer.com
+972-54-444-2372
http://il.linkedin.com/in/rebeccaherson
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