Website personas can provide a significant edge when researching keywords and creating content. Sadly, they are an often missed element in many content marketing execution plans.
Presentation Flow and Outline
- Explain what website personas are and why they are important
- Review common types of website personas
- Provide a free template for defining your website personas
- Review the importance of understanding and documenting persona problems and pain points
- Map website persona pain points and problems to possible keyword focused solutions
- Research keyword options for solutions
- Map these solutions to website content
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