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Blogging Your Way to Great SEO

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Blogging for SEO doesn’t have to be boring and stale. In this webinar presentation Rebecca Gill talks about why blogging matters and what you can do to help posts rank in search,

Published in: Marketing

Blogging Your Way to Great SEO

  1. 1. Blogging Your Way to Great SEO
  2. 2. Click to edit Master title styleWhy Blogging Matters ¢  Search engines like blog posts, because they create fresh content that is relevant to the website and the reader ¢  Blog posts provide internal linking opportunities with help the SEO of your cornerstone content ¢  Blog posts project more time sensitive information ¢  Blog posts help cultivate branding and convey your marketing message ¢  Blog posts are picked up by other bloggers, the media, and entries can quickly be fed to other sites or social media via RSS feeds Web Savvy Marketing Copyright © 2017, All Rights Reserved
  3. 3. Click to edit Master title styleBloggers Become the “Brand” ¢  Active bloggers become an integral part of the organization’s “brand” ¢  Active bloggers can create a substantial amount of goodwill and exposure for a website ¢  Readers remember bloggers and their blogs ¢  Google remembers bloggers and their blogs ERP Rebecca SEO Rebecca Web Savvy Marketing Copyright © 2017, All Rights Reserved
  4. 4. Click to edit Master title styleWhy Blogging Matters Real-World Proof Web Savvy Marketing Copyright © 2017, All Rights Reserved
  5. 5. Click to edit Master title style ¢  Increased branding ¢  Increased exposure to industry influencers ¢  Content for social media profiles ¢  Referral traffic to website ¢  Organic search traffic ¢  Internal linking ¢  Enhanced community involvement ¢  Reputation management ¢  Media outreach What Are Your Objectives? Web Savvy Marketing Copyright © 2017, All Rights Reserved
  6. 6. Click to edit Master title styleWho is Your Target Audience? ¢  New prospects ¢  Existing customers ¢  Media ¢  Bloggers ¢  Prospective employees ¢  Local community ¢  Industry influencers and thought leaders ¢  Competitors ¢  Existing or future partners ¢  Future employees ¢  Potential investors Web Savvy Marketing Copyright © 2017, All Rights Reserved
  7. 7. Click to edit Master title style ¢  How might you describe each persona or segment of your audience? ¢  What goals or objectives do each persona have? ¢  What type of frustrations, pain points, or concerns might each persona have? What Are Their Needs? ¢  What questions might they have? ¢  What problems do they need to solve? ¢  Can you provide help? ?? Web Savvy Marketing Copyright © 2017, All Rights Reserved
  8. 8. Click to edit Master title styleBlogging Basics The Best Blogs… Unique Provide Relevant Information Grab the Readers Attention Keyword Rich & Links Easy to Read Include Subheaders & Bullets Conversational Tells a Story Supports Communication Builds Upon Itself Personal The Worst Blogs… Duplicate Content Lacks Focus Boring Forget About Keywords & Links Difficult to Digest Consists of One Big Paragraph Reads Like a Lecture Reads Like a White Paper Lack the Ability to Respond Mismatched Entries Stoic Web Savvy Marketing Copyright © 2017, All Rights Reserved
  9. 9. Click to edit Master title styleElements of a Blog Entry Content Elements ¢  Title ¢  Introduction ¢  Subheaders ¢  Bullets ¢  Pictures and videos ¢  Hyperlinks ¢  Closing paragraph ¢  Call to action Architecture ¢  Keyword focus ¢  Featured image ¢  One category ¢  Tags ¢  Good grammar ¢  Keyword variations ¢  Author box ¢  Publish dates Web Savvy Marketing Copyright © 2017, All Rights Reserved
  10. 10. Click to edit Master title styleThings to Avoid ¢  All caps ¢  Slashes between words ¢  Excessive usage of quotes ¢  Underlining text for emphasis ¢  Excessively long URLs ¢  Short posts (aka <1,000 words) ¢  Large blocks of text ¢  Paragraph indentions ¢  Spelling or grammatical errors ¢  Misuse of brand names ¢  Putting people to sleep Web Savvy Marketing Copyright © 2017, All Rights Reserved
  11. 11. Click to edit Master title styleDon’t Forget Keyword Focus ¢  Brainstorm the topic you plan on writing about and write down the key points you’ll cover in the piece of content. ¢  Write down a 5-10 search phrases you think would pertain to this topic. ¢  Search for each phrase in Google and review who and what shows up on page one of the search engine results page. ¢  Document any phrases that show a weakness and/or where you create better content. ¢  Utilize the Google Adwords Keyword Planner tool or KW Finder to view monthly search volumes for each phrase. ¢  Narrow your options down to obtainable search terms – aka not 60,000 phrases per month in search traffic. ¢  Think about how easy it would be to craft a post title or opening sentence with the exact phrase you’re considering. Web Savvy Marketing Copyright © 2017, All Rights Reserved
  12. 12. Click to edit Master title styleDon’t Go Too Broad Keyword Volume Difficulty Comment guitar lessons 73,990 55 Too broad learn to play guitar 18,186 45 Bad English guitar courses 260 38 Good online guitar course 320 52 Good learn how to play the guitar by yourself 168 31 Good Web Savvy Marketing Copyright © 2017, All Rights Reserved
  13. 13. Click to edit Master title styleCreating Good Blog Posts in 2011 Web Savvy Marketing Copyright © 2017, All Rights Reserved
  14. 14. Click to edit Master title styleAnd in 2017… ¢  Solve problems for your readers ¢  Longer keyword phrases ¢  Catchy but not cheesy titles ¢  Shorter URLs ¢  Much longer content ¢  Strong focus on readability ¢  Subheaders and bullets ¢  Short paragraphs ¢  Subscription option & CTAs ¢  Featured images sized for social ¢  Ignore keyword density Web Savvy Marketing Copyright © 2017, All Rights Reserved
  15. 15. Click to edit Master title styleLonger Content Wins in Search Source: http://blog.serpiq.com/how-important-is-content-length-why-data-driven-seo-trumps-guru-opinions/ Web Savvy Marketing Copyright © 2017, All Rights Reserved
  16. 16. Click to edit Master title styleLonger Content Wins in Retention The longer the article, the longer our average time on page. Source: http://www.disruptiveadvertising.com/conversion-rate-optimization/content-length/ Web Savvy Marketing Copyright © 2017, All Rights Reserved
  17. 17. Click to edit Master title styleSome of My Best Blog Titles ¢  16 Tips to Review Before You Buy WordPress Themes ¢  Web Design Produces 353% Traffic Increase in Two Months ¢  Website Content: Addressing the Elephant in the Room ¢  Getting Rid of SEO Lies and Other BS You’ve Heard ¢  SEO Can’t Help a Website That Sucks ¢  The Girlfriend’s Guide to Blogging ¢  Gip the Pet Pig and ERP Software ¢  Pimp My ERP Software Web Savvy Marketing Copyright © 2017, All Rights Reserved
  18. 18. Click to edit Master title styleWhy Are These Good Titles? ¢  Catchy ¢  Creative ¢  Memorable ¢  Encourage commentary ¢  Educational ¢  Sell my product or service offering without “selling” ¢  Sharable ¢  Click bait! Web Savvy Marketing Copyright © 2017, All Rights Reserved
  19. 19. Click to edit Master title styleRemember to Add “Depth” ¢  Images ¢  Videos ¢  Podcasts or audio files ¢  Links to recent article ¢  Upcoming or past events ¢  Commentary ¢  Presentations ¢  Announcements ¢  Downloads and freebies Web Savvy Marketing Copyright © 2017, All Rights Reserved
  20. 20. Click to edit Master title styleRemember to Voice Search ¢  Is Mac and Cheese Healthy? ¢  When do wonder woman tickets go on sale? ¢  What’s the weather? ¢  What is WordPress? ¢  Search for low carb chicken recipes ¢  When is Father’s Day? ¢  When’s the best time to visit Europe? Web Savvy Marketing Copyright © 2017, All Rights Reserved
  21. 21. Click to edit Master title styleWriting the Post is Only Step One ¢  Add a unique meta title and description that is enticing but not cheesy ¢  Share the post immediately on social media ¢  Use hastags ¢  Push it our to your mailing list ¢  Build links into it from other content ¢  Get links into it from external sources ¢  Check for comments ¢  Reshare it of social media ¢  Update it when it gets dated or stale Web Savvy Marketing Copyright © 2017, All Rights Reserved
  22. 22. Click to edit Master title styleDon’t Be “That” Guy
  23. 23. Click to edit Master title styleCheck Your Progress ¢  Overall blog traffic through Google Analytics ¢  Keyword ranking via Google Search Console ¢  Social shares ¢  Social traffic ¢  Incoming links ¢  Comments and engagement ¢  Industry recognition ¢  Leads or sales Web Savvy Marketing Copyright © 2017, All Rights Reserved
  24. 24. Click to edit Master title styleConnect With Me Online Eight hour online course that includes videos, how-to tutorials, template downloads, and quizzes. Save 25% with coupon code ithemes25. diySEOcourses.com Facebook group where I share the latest SEO news and information. Facebook.com/groups/seolaunchpad/ Web Savvy Marketing Copyright © 2017, All Rights Reserved Weekly podcast where I chat about SEO in short 15 minute episodes. SEObits.fm

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