Be the Peacock: Creating and Loving Your Online Brand
Rebecca Gill, Web Savvy Marketing

Who Do You See?
When you look in the mirror do you see the past, present or future you?

Peacocks are Memorable
The peacock’s extravagant plumage is nature’s version of branding and marketing.

Peacocks are Unforgettable
ü Unique and easy to identify
ü Beautiful vibrant colors
ü Far reaching feathers
ü Confident
ü Leader
ü Commands attention
ü Captivates his audience

We are Born Peahens
Through time we can grow and evolve into peacocks.

Nature is Cruel
We are born ordinary.
We do not have to remain ordinary.
ü Drab
ü Lacks color
ü Blends into the background
ü Follows
ü Afraid to be noticed
ü Focused on protection

Find Your Passion
Software sucked me in, empowered me and it was the birth of my inner peacock.

CODE EQUALS PURPOSE
Passion Will Lead to Purpose
Once you find your passion everything comes together.

Find Focus and Clarity
Identify who you are before you try and build a brand.

We are…
ü Wordpress consultants
ü Genesis developers
ü Graphic designers
ü SEO advisors
We are not…
ü Content writers
ü Social media experts
ü Pay per click gurus
ü Online advertisors
ü Link builders
ü Guest bloggers
ü Public relation specialists
ü Reputation managers
ü Infographic creators
ü Mobile app developers
ü Videographers
ü Marketing managers

Find the Uniqueness Within You
Articulate what makes you unique. If you don’t know, neither will anyone else.

Tell a Story
Use words to articulate what makes you unique.
Connect with your readers.
Answer the who, what, and why of you.
ü Who you are
ü What is your background
ü What you do
ü Who you help
ü How you help
ü How you can help your website visitor

Create a Strong Brand
The key is to start start simple and then maintain consistency across brand elements.

ü Business name
ü Tagline
ü Tone of voice
ü Key messaging
ü Your story
ü Product names
ü Website
ü Blog posts
ü Presentations
Be Consistent and Authentic
Great brands connect with their audiences and tell a story.
They are recognizable. They stand for something. They speak a common language.
ü Logos and marks
ü Color palette
ü Typography and fonts
ü Graphic elements
ü Email signatures
ü Newsletter
ü Social media profiles
ü Banner ads
ü Business cards

Be the Brand
Own it – no matter what colors you have, be the brand.

Don’t Hide or Focus on Drab
ü I can’t code
ü I’m not a graphic designer
ü Blah, blah, blah
Focus on What Makes Your Colors Vibrant
ü I see website personas
ü I see call to actions
ü I see content marketing opportunities
ü I see keywords and SEO
ü I see data flow
ü I see ugly (and I remove it)
ü I bring it all together into one cohesive website

Embrace Community
You might be surprised at how many wonderful colleagues,
business partners, and friends are awaiting your arrival.

Mingle, Strut, Teach
Show off your new found colors.
Surround yourself with other peacocks and embrace them.
Help build others up so they can discover their inner peacock.
ü Be personable
ü Read blogs and comment
ü Make friends on Facebook
ü Tweet it up
ü Connect on LinkedIn
ü Join an community on Google+
ü Help or share in a Facebook group
ü Answer forum questions
ü Attend conferences
ü Become an event organizer
ü Speak at events
ü Jump onto a Google hangout
ü Become a podcast guest
ü Give back

Remember the Superhero Within You
Don’t let imposter syndrome constrain you or hide your inner peacock.

Peahen by Birth, Peacock by Choice
passion + purpose + focus + branding = beauty

I’m Rebecca Gill
and I am Peacock
I am a wife and mother of two.
I’m the founder of Web Savvy Marketing
and I am an accidential entrepreneur.
Learn what makes me unique at
Web-Savvy-Marketing.com
@RebeccaGill
#BethePeacock
#WCa2