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SCAD Graduate ReviewRebecca HortonMay 18, 2012
Hi there!
Why I Came to SCAD   …looking to build a toolbox of  skills in design that I could take back             to the business w...
What  Have I Learned?
Prominent Themes of Study                Visualization              NetworksCollaboration                   Research
Reframing ProblemsUnderstanding and                                                    FacilitatingApplying Frameworks    ...
Facilitating  Creative Thinking
Researching Design Opportunities
Visualizing Ideas and Information
Reframing Ideas and Information
Developing Unique Tools and Methods
Artifact Gathering Kit Designed for Ethnographic Study of Waters AvenueWe asked participants to place one object per day i...
Applying Design and Business Frameworks
Key Take-Aways
Key Take-Aways    An understanding of where I     might fit into an organization or    corporate structure as a design    ...
Key Take-Aways      A grasp of product and service     design that will enable me to feel            comfortable working w...
Key Take-Aways  A deeper grounding in brand and  marketing and the ability to view  brand as much more than a  label  Labe...
Key Take-Aways   A feeling of hopefulness about how   I, and others like me, can positively         shape the future.
Thanks!
SCAD Graduate Review
SCAD Graduate Review
SCAD Graduate Review
SCAD Graduate Review
SCAD Graduate Review
SCAD Graduate Review
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SCAD Graduate Review

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An overview of what I learned in the design management program at SCAD.

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SCAD Graduate Review

  1. 1. SCAD Graduate ReviewRebecca HortonMay 18, 2012
  2. 2. Hi there!
  3. 3. Why I Came to SCAD …looking to build a toolbox of skills in design that I could take back to the business world.
  4. 4. What Have I Learned?
  5. 5. Prominent Themes of Study Visualization NetworksCollaboration Research
  6. 6. Reframing ProblemsUnderstanding and FacilitatingApplying Frameworks Collaboration Skills Developed Conducting Design Research Designing Unique Methods Visualizing Ideas
  7. 7. Facilitating Creative Thinking
  8. 8. Researching Design Opportunities
  9. 9. Visualizing Ideas and Information
  10. 10. Reframing Ideas and Information
  11. 11. Developing Unique Tools and Methods
  12. 12. Artifact Gathering Kit Designed for Ethnographic Study of Waters AvenueWe asked participants to place one object per day in a bag over the course ofthree days. Each artifact kit contained three small plastic bags, stickers for each smallbag that asked about the objects in the bag, and a large bag to carry the artifacts.
  13. 13. Applying Design and Business Frameworks
  14. 14. Key Take-Aways
  15. 15. Key Take-Aways An understanding of where I might fit into an organization or corporate structure as a design manager.
  16. 16. Key Take-Aways A grasp of product and service design that will enable me to feel comfortable working with iiiiiiiimfortatble either type of organization.
  17. 17. Key Take-Aways A deeper grounding in brand and marketing and the ability to view brand as much more than a label Labelllllor logo.
  18. 18. Key Take-Aways A feeling of hopefulness about how I, and others like me, can positively shape the future.
  19. 19. Thanks!

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