Victoria Telus NFP Workshop Apr 20, 12

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Victoria Telus NFP Workshop Apr 20, 12

  1. 1. Getting Started with Social MediaFor Charities and Not-for-Profit Organizations Rebecca Coleman
  2. 2. Basic Principles
  3. 3. Basic PrinciplesCommunication
  4. 4. Basic PrinciplesCommunicationTransparency
  5. 5. Basic PrinciplesCommunicationTransparencyEngagement
  6. 6. Basic PrinciplesCommunicationTransparencyEngagementCollaboration
  7. 7. Basic PrinciplesCommunicationTransparencyEngagementCollaborationOwnership
  8. 8. Basic PrinciplesCommunicationTransparencyEngagementCollaboration =Ownership
  9. 9. Basic PrinciplesCommunicationTransparencyEngagementCollaboration = TrustOwnership
  10. 10. Resistance
  11. 11. ResistanceSocial Media is a time-waster
  12. 12. ResistanceSocial Media is a time-wasterSocial Media is a fad
  13. 13. ResistanceSocial Media is a time-wasterSocial Media is a fadLoss of control
  14. 14. ResistanceSocial Media is a time-wasterSocial Media is a fadLoss of controlLearning the new technology
  15. 15. ResistanceSocial Media is a time-wasterSocial Media is a fadLoss of controlLearning the new technologyWe have an older audience
  16. 16. Creating a Plan
  17. 17. Creating a PlanSocial Media is an investment of time (3-6 months)
  18. 18. Creating a PlanSocial Media is an investment of time (3-6 months)Build on your success
  19. 19. Creating a PlanSocial Media is an investment of time (3-6 months)Build on your successChoose someone to be your voice
  20. 20. Creating a PlanSocial Media is an investment of time (3-6 months)Build on your successChoose someone to be your voiceRepurpose, repurpose, repurpose
  21. 21. Creating a PlanSocial Media is an investment of time (3-6 months)Build on your successChoose someone to be your voiceRepurpose, repurpose, repurposeAll roads lead back to a central location
  22. 22. Creating a PlanSocial Media is an investment of time (3-6 months)Build on your successChoose someone to be your voiceRepurpose, repurpose, repurposeAll roads lead back to a central locationOwn your name
  23. 23. We feel it’s really important to engage with ourstakeholders, to form relationships and to earn theirtrust. We strive to be the leading organization inCanada dedicated to a future without breast cancer,but we can only do that work if we’re credible andopen to our donors, partners and volunteers. Socialmarketing brings us this opportunity. It helps us give aface to the work.Gillian Behnke, Director of Marketing,Canadian Breast Cancer Foundation, BC/Yukon Chapter
  24. 24. By the Numbers Facebook (800 Million) Twitter (200 Million) Pinterest (104 Million) LinkedIn (100 Million) YouTube (2-3 Billion hits/day)
  25. 25. Current Statistics66% use Facebook advertising for branding and awareness NFPs have, on average, 8,317 members on Facebook, an81% increase from 2011 And an average of 3,290 followers on Twitter, a 30%increase 93% of nonprofits have a presence on the top commercialsocial networks (link)
  26. 26. FacebookCreate a Page in the new Timeline FormatPopulate the page with info, photos, links, apps (donation)Post a Like box to your website or blogSend out emails, add to your email signature, post to yourpersonal friends
  27. 27. Best PracticesPost 5-7 times/wkSpend 15 minutes a day responding, posting new info: blog posts links to articles new events photos https:// www.facebook.com/ letsfcancer
  28. 28. TwitterGet your nameGet personal accounts for key staff?Fill out bio & upload logoFind people to followPut Twitter handle on outgoing email signatures, webpage,blog, e-newsletters, etc
  29. 29. Best PracticesTweet daily (mix it up)Check in 2-3 times daily for 5-10 minutesRespond to your DMs and @ mentionsUse a Twitter client for analytics & ease of use (columns, linkshrinkers, schedulers, multiple accounts) https:/ witter.com/#!/ /t canadianstageDO NOT AUTO POST
  30. 30. E-NewslettersTest-drive the options: Constant Contact, iContact, Mail ChimpAll have: analytics, HTML formatting, list managementCan you import your current list?Create a sign-up box for your website, blog & FB PageLink in outgoing email signature
  31. 31. Best Practices1 email per month (or as per your agreement)Add value: success stories, cross promotions, contests
  32. 32. BlogsCan you install a blog on your website?Alternates: Wordpress (WP-hosted/self/Pro) Blogger TumblrGive readers a behind-the-scenes lookWho will write it?
  33. 33. Best Practices http://findinghope.cbcf.org/Blog consistently, T-Th best daysKeep them short, include lots of images, chunked textMake it easy for people to subscribeFB/Tweet each postHave blog URL in outgoing email signature, & linked to all
  34. 34. PinterestGet an account for your organizationCreate boards for various aspects of your organizationUse as an visioning tool, or to share images of what you aredoing http://pinterest.com/operationsmile/ http://pinterest.com/amnestyusa/Merch?Encourage users to create a “charities I love” board
  35. 35. YouTubeGet a channelUse as storage, while you fan the video outInterviews with key staffSlide shows of your work http://youtu.be/ DEnlrE4iMBUParties, fundraisers cain’s arcadePeople you have helped
  36. 36. ResourcesA Facebook Success StoryBeth Kanter’s BlogINFOGRAPHIC: How the top 50 NFPs do social mediaCharity: Water
  37. 37. Contact Infowww.rebeccacoleman.carebecca@rebeccacoleman.cafacebook.com/theartofthebiztwitter.com/rebeccacoleman

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