PresentationMake 2013 theyear of new_businessMaster Builders AssociationThursday 7 March 2013
_          What’s your biggest problem            with your business website?Make 2013 the year of new businessThursday 7 ...
Does your business website do all this?                                                 2.                                ...
Components of an effective lead generating websiteHow many does your website have?                        ‘Top of the funn...
What’s wrong with this website?
_   Get your website performing as     your most powerful marketing        tool with inbound marketing.Make 2013 the year ...
Inbound marketing costs 60% less for everyqualified enquiry (lead).                                                   Cost...
Inbound marketing produces higher qualityenquiries (leads).                 Timing                         Relevance      ...
Inbound marketing is more measurable.                            How many people saw your last newspaper ad?              ...
Inbound marketing compounds over time.                                200                                180              ...
One simple inbound marketing program that does all this                         ‘Top of the funnel’ offers                ...
Special offer (cont.)… by giving you all this:• A brand new five-page optimised website     built on our all-in-one web ma...
Client case study: one month with inbound marketing                                                  Website lead         ...
_Make 2013 the year of new businessThursday 7 March 2013
_                Make 2013 the year of new                           business. Seriously.                                 ...
Questions                                     ?Make 2013 the year of new businessThursday 7 March 2013
Helpful links    _•     View today’s presentation slides:      http://www.beccamarketing.com.au/blog/post/master-builders-...
Master Builders members workshop presentation
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Master Builders members workshop presentation

  1. 1. PresentationMake 2013 theyear of new_businessMaster Builders AssociationThursday 7 March 2013
  2. 2. _ What’s your biggest problem with your business website?Make 2013 the year of new businessThursday 7 March 2013
  3. 3. Does your business website do all this? 2. Generating website 3. leads Turning web leads 1. into Generating 4. customers website Strategy traffic and campaign analysisMake 2013 the year of new businessThursday 7 March 2013
  4. 4. Components of an effective lead generating websiteHow many does your website have? ‘Top of the funnel’ offers Online forms and 2. Email marketing landing pages Generating website 3. leads Turning ‘Bottom of web leads the funnel’ 1. into sales offers Generating 4. customers website Strategy Blogging traffic and campaign Search engine analysis optimisation (SEO) Quarterly goalsMake 2013 the year of new businessThursday 7 March 2013 Continual performance tracking
  5. 5. What’s wrong with this website?
  6. 6. _ Get your website performing as your most powerful marketing tool with inbound marketing.Make 2013 the year of new businessThursday 7 March 2013
  7. 7. Inbound marketing costs 60% less for everyqualified enquiry (lead). Cost per qualified enquiry (lead) $350 $300 $250 $200 $332 $150 $100 $134 $50 $0 Traditional outbound marketing Modern inbound marketing channels channelsMake 2013 the year of new business Source: Hubspot ‘The State of Inbound Marketing’ 2012Thursday 7 March 2013
  8. 8. Inbound marketing produces higher qualityenquiries (leads). Timing Relevance Value They’re in the mood Your website is Your website contains for researching and relevant to what they content that is useful enquiring when they have searched in to them. find you online. Google. You need: a You need: online You need: search blog, fact sheets and forms and landing engine optimisation case studies. pages. (SEO). Three reasons why your inbound leads are higher quality than the people who receive your outbound marketing materials.Make 2013 the year of new businessThursday 7 March 2013
  9. 9. Inbound marketing is more measurable. How many people saw your last newspaper ad? How many of those people became qualified leads? How many of those leads became new customers?Make 2013 the year of new businessThursday 7 March 2013
  10. 10. Inbound marketing compounds over time. 200 180 160 140 120 100 80 60 40 20 0Organic web traffic has quadrupled as a direct result of our inbound marketing program. We haven’t spent a cent on pay-per-click internet advertising! Make 2013 the year of new business Thursday 7 March 2013
  11. 11. One simple inbound marketing program that does all this ‘Top of the funnel’ offers Online forms and 2. Email marketing landing pages Generating website 3. leads Turning ‘Bottom of web leads the funnel’ 1. into sales offers Generating 4. customers website Strategy Blogging traffic and campaign Search engine analysis optimisation (SEO) Quarterly goals Make 2013 the year of new business Continual performance tracking Thursday 7 March 2013
  12. 12. Special offer (cont.)… by giving you all this:• A brand new five-page optimised website built on our all-in-one web marketing platform (optional)• Professional website copywriting to engage and impress your web visitors• Email marketing campaigns to nurture your leads until they’re ready to buy• Keyword optimised content (such as blogs and case studies) to present you as the expert and get you ranking in the search engines• Landing pages to capture all of your new enquiries• Ongoing search engine optimisation / keyword analysis to keep improving your search engine rankings over time• Quarterly strategic reviews and performance reports.Make 2013 the year of new businessThursday 7 March 2013
  13. 13. Client case study: one month with inbound marketing Website lead conversions Started inbound marketing 1 January 2013 This client has already exceeded all of their targets for this quarter. What will be achieved after six months? Twelve months?
  14. 14. _Make 2013 the year of new businessThursday 7 March 2013
  15. 15. _ Make 2013 the year of new business. Seriously. Register your interest here: http://consult.beccamarketing.com.au/web-marketing-package-for-small-business-all-in-one/Make 2013 the year of new businessThursday 7 March 2013
  16. 16. Questions ?Make 2013 the year of new businessThursday 7 March 2013
  17. 17. Helpful links _• View today’s presentation slides: http://www.beccamarketing.com.au/blog/post/master-builders-workshop-make-2013-the- year-of-new-business/• Subscribe to the Becca Marketing blog: http://consult.beccamarketing.com.au/subscribe-to-blog/• Connect with Becca Marketing on Facebook: http://www.facebook.com/beccamarketing• Follow Becca Marketing on Twitter: @becca_marketing• Connect with Rebecca on LinkedIn: http://www.linkedin.com/in/rebeccamadsen• Send us an email: hello@beccamarketing.com.au Make 2013 the year of new business Thursday 7 March 2013

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