Looking at my completed questionnaires, I have asked a range of both
male and female. Therefore, my magazine would be aimed at 50% male
and 50% female.
Out of the four people I asked, there was an age range of 16-25. The
target audience I would aim for is then the teenage/ young adult age of
15-25. The median age for the audience of my questionnaire was 19.
Looking at the different careers of parents, the social grade of my target
audience would be ABC1 and also a vast percent of C2.
Would you buy the same brand of magazines?
75% of the people I questioned said they would buy the same brand
questionnaire, although the other 25% said they might buy the same
brand. This places my target audience of the music magazine in the
psychographic profile of a ‘Belonger’.
What articles would you read in a music magazine?
facts on bands
33% of the people questioned said that ‘I would like to read articles
about new upcoming bands’. Another 33% said that they would
particularly read gig reviews. 17% stated that they would like to read
facts about different bands, and again another 17% said interviews were
the main articles they would read. This gives my magazine a more varied
idea of what pages the magazine would contain.
What social networks do you use?
45% of the individuals use the social network ‘Facebook’. 33% use
‘Twitter’, 11% use ‘Skype’ and 11% use ‘Tumblr’. Along with the wide
variety of social networks used, it shows that the individuals are
influenced by the social network media.
What is your current employment?
33% of the people are working part time. 17% are working full time, and
50% are still in education. This shows that individuals in education are
more likely to read my music magazine.
On average, how many hours do you use the internet a day?
Questioning this type of question can determine how much the media
influences someone in particular, the internet. 50% use the internet 2-3
hours a day. 25% use the internet 3-4 hours a day and another 25% use
the internet 4-5 hours a day. This gives my target audience an average
between 2-5 hours a day use of the internet.
How often do you visit the cinema?
Once a month
Twice a month
Three times a month
This is another type of question that can determine the media influence
on the individual; this is through the use of films and the cinema. 25%
only go once a month. 50% go twice a month and 25% go three times a
month. This gives an average of people going twice a month. This shows
that the target audience do not go out a great number.
On average, what do you most spend your money on?
Food and Drink
This type of question can determine how much they spend on items of
the media. 25% buy music CD’s, 25% buy DVD’s, 25% buy food and drink
and another 25% buy clothes. This shows that 50% of the individuals
spent most their money on the media, e.g. CD’s and DVD’s.
Per day, how long do you spend listening to music?
This shows that 50% of the individuals asked spend 3-4 hours listening to
music daily. Another 50% spent 4-5 hours of their day listening to music.
This shows that they listen to their music a vast amount throughout the
day and that music is a great part. The range is between 3-5 hours per