Images of eyesin horror movieposters arecommon. Iresearched howthey were usedand how I coulduse them in myposereffectively. Ithink they areeffectivebecause itbecomes verypersonal andquite intrusivetowards theviewer which iseffective whenadvertisinghorror movies.
I found the white and black with the hint of colour most effective because they feel quite cold and fearful. The hint of colour red, blue or green can be associated with horror.The eye is looking straight out at theviewer. You can only see the part of theface or just the eye. Because you cant seeany other features on the face it makes itmore imposing and intrusive on the viewerwhich is effective in advertising horror. Black, white and Red is a common colour scheme, Red being associated with horror is usually used as the colour of the title. I think this colour scheme is effective because the black and white photo looks cold and the red associated with horror, danger and blood.
Another example of the Image is the main focus same film different of the poster. Eye is layout for the poster looking forwards, straight including tag line. out to the viewer. Title, biggest text on the page. Sometimes there is a tag line or in this case any well-known actors or actresses. The billing block includes information that relates to the film. (actors, actresses,Date, websites, Facebook, producers, directors)Twitter sites, might also includeicons of the producer anddistributor company underneaththe billing block.