Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Eye for travel - Mobile

489 views

Published on

Slides from my presentation on the Topic of maximizing Travel & Hospitality Mobile.

Published in: Travel
  • Be the first to comment

  • Be the first to like this

Eye for travel - Mobile

  1. 1. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #ADOBETRAVEL @MCGABER
  2. 2. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. OUR COMMUNITY 9 of 10LARGEST HOTEL GROUPS 7 of 10LARGEST AIRLINES (By Revenue, and passengers carried)(By Room numbers | MKG Hospitality database)
  3. 3. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Image Source: Brian Solis, 2013
  4. 4. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. mobility can make travel more convenient. Poorly executed it exacerbates the problem @MCGABER
  5. 5. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Increase number of bookings & Rev per Traveller Migrate toward value / brand-based decisions & Drive loyalty Improve Operational efficiency Get the best value Get to / Enjoy my destination Make the process easy Enjoy the Experience FOCU S BRAND TRAVELER @MCGABER
  6. 6. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER Convenience = ((Interaction Design + Process Design) x Technology) Data @MCGABER
  7. 7. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Not having to wait at a Kiosk to scan your passport is convenient @MCGABER
  8. 8. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER Unlocking the door to my Hotel room is convenient
  9. 9. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER Simplify or Perceived Simplification Re-Evaluate Policies Adhere to Native OS Design (where possible)
  10. 10. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER % of U.S. smartphone users agree that making apps easier to use would influence them to complete more travel purchases on mobile devices Source: EyeForTravel, “Mobile in the Hospitality Industry Report 2014,” June 11, 2014. http://www.eyefortravel.com/mobile-hospitality-industry-report-2014
  11. 11. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER Positive Experience Negative Experience Over notified Wrong Person Who owns the experience? CROSS CHANNEL MESSAGING
  12. 12. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER +44% APP UPDATES +24% APP STORE RATING Apple Appstore data, March 20, 2015
  13. 13. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER@MCGABER Scalable / Integrated Applications Pick front end architecture that optimizes iteration speed (Amazon, Yelp & Instagram & more are hybrid apps) Decouple content management
  14. 14. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER Data & Analytics Different from web Critical to focus prod development 53% don’t have a complete view across mobile channels Source: Adobe Digital Index 2014 @MCGABER
  15. 15. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER Leverage customer data to personalize experience Contextual data >> App morphing Data is the glue that maintains the conv. through the journey PERSONALIZATION @MCGABER
  16. 16. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER Mobility > Mobile
  17. 17. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

×