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EPISODE II: TRANSMEDIA 101 Reanesh Kanaganayagam
Agenda <ul><li>Chapter 1: Environmental Factors </li></ul><ul><li>Chapter 2: What is Transmedia? </li></ul><ul><li>Chapter...
Environmental Factors <ul><li>‘ Geek’ Culture </li></ul><ul><ul><li>Everyone is a connoisseur  </li></ul></ul><ul><ul><li>...
What is Transmedia? <ul><li>http://www.youtube.com/watch?v=zyjg6-7LJPg </li></ul>Getting Started with Transmedia Story Tel...
What is Transmedia? <ul><li>Importance of Narrative </li></ul><ul><li>Importance of Participation </li></ul><ul><li>Import...
Examples
Transmedia & Social Media <ul><li>Implications </li></ul><ul><ul><li>More expected: Gamers, Movie-goers, etc.  </li></ul><...
Episode III: Discussion?
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EPISODE 2: TRANSMEDIA, THE PRESENTATION

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Similar to the different platforms that transmedia exploits, I am presenting my analysis of transmedia in three parts:

EPISODE 1: The Report (handed in to Professor Kozinets)
Episode 2: The Presentation (presented to MKTG 4226 R)
Episode 3: The Analysis ("co-created" with entire class following 'The Presentation')

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EPISODE 2: TRANSMEDIA, THE PRESENTATION

  1. 1. EPISODE II: TRANSMEDIA 101 Reanesh Kanaganayagam
  2. 2. Agenda <ul><li>Chapter 1: Environmental Factors </li></ul><ul><li>Chapter 2: What is Transmedia? </li></ul><ul><li>Chapter 3: Examples of Transmedia </li></ul><ul><li>Chapter 4: Transmedia & Social Media </li></ul>
  3. 3. Environmental Factors <ul><li>‘ Geek’ Culture </li></ul><ul><ul><li>Everyone is a connoisseur </li></ul></ul><ul><ul><li>People want to “Get It” </li></ul></ul><ul><li>Technological Improvements </li></ul><ul><ul><li>Improvements in graphics </li></ul></ul><ul><li>Brand Communities/Fan Clubs </li></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Forums </li></ul></ul>
  4. 4. What is Transmedia? <ul><li>http://www.youtube.com/watch?v=zyjg6-7LJPg </li></ul>Getting Started with Transmedia Story Telling- Robert Pratten (2011)
  5. 5. What is Transmedia? <ul><li>Importance of Narrative </li></ul><ul><li>Importance of Participation </li></ul><ul><li>Importance of Real-World </li></ul><ul><li>Importance of Gaming </li></ul>
  6. 6. Examples
  7. 7. Transmedia & Social Media <ul><li>Implications </li></ul><ul><ul><li>More expected: Gamers, Movie-goers, etc. </li></ul></ul><ul><li>Entertainment Marketing </li></ul><ul><ul><li>Marketers co-creating with Artists </li></ul></ul><ul><li>Spreadability vs. Drillability </li></ul>
  8. 8. Episode III: Discussion?

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