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Webinar: Select the Right Web CMS in 2016

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Listen to the Recording Here - https://www.realstorygroup.com/WCMin2016

As you devise or refine your digital strategies for 2016 and beyond, you’ll want to ensure that you have the right Web Content & Experience Management (WCM) foundation in place.

New architectural approaches and the need to inject content into diverse applications and channels are compelling enterprises to rethink their approach to WCM technology.

For some, this will result in selecting a new WCM system — either from scratch, or to supplement or replace an existing system that no longer suffices. If you’re considering a new Web CMS, then join Tony for this fast-paced tutorial.

The webinar will critically assess the current marketplace, explore future trends, and outline best practices for a successful WCM product selection in this new WCM world. Based on 15 years of experience helping WCM customers select the right tools, Tony will reveal key pitfalls to avoid, allowing you to learn from others' mistakes.

Listen to the Recording Here - https://www.realstorygroup.com/WCMin2016

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Webinar: Select the Right Web CMS in 2016

  1. 1. Tony Byrne Founder Selecting the Right 
 Web CMS in 2016 Exposing the real weaknesses and strengths of Digital Workplace and Digital Marketing technology products
  2. 2. Copyright © 2016 Real Story Group www.realstorygroup.com RSG: A Different Kind of Analyst Firm Analyze weaknesses and strengths of the tools....and vendors Advise and mentor on successful technology selection Benchmark your digital effectiveness
  3. 3. Copyright © 2016 Real Story Group www.realstorygroup.com RSG Research Areas: Digital Workplace & Marketing Technologies We are a buyer's advocate for enterprises looking to invest in digital transformation. We provide in-depth research analyzing weaknesses and strengths of technology and vendors.
  4. 4. Copyright © 2016 Real Story Group www.realstorygroup.com One Way to Select a Vendor GEEKS MYSTICS LOSERS POSERS h/t Martin White – intranetfocus.com
  5. 5. Copyright © 2016 Real Story Group www.realstorygroup.com Don’t let it come down to this....
  6. 6. Copyright © 2016 Real Story Group www.realstorygroup.com Agenda 1.  Complexity spectrum 2.  Fragmented marketplace 3.  Usability and Architecture 4.  The wrong way to select 5.  The right way to select 6 Key Topics…
  7. 7. Copyright © 2016 Real Story Group www.realstorygroup.com Products vs. Platforms Platforms Products More Less Costly Functionally Rich Complex Time to Deploy Platforms: Developers can make custom applications Products: They do certain things well right away
  8. 8. Copyright © 2016 Real Story Group www.realstorygroup.com Where Complexity Fails… 8 Source: realstorygroup.com/RealScore
  9. 9. Copyright © 2016 Real Story Group www.realstorygroup.com Platforms Products Upper-Range Platforms Mid-Range Platforms/ Mid-Range Products Simpler Products Legacy Platforms
  10. 10. Copyright © 2016 Real Story Group www.realstorygroup.com Complicated Rules / Targeting Engines 10
  11. 11. Copyright © 2016 Real Story Group www.realstorygroup.com Complicated UX 11
  12. 12. Copyright © 2016 Real Story Group www.realstorygroup.com The Case for Headless 12 Key Issues •  Content in Applications •  Content in Channels •  Content in Devices •  Where Used? •  Preview & Simulation? •  Experience Syndication?
  13. 13. Copyright © 2016 Real Story Group www.realstorygroup.com Four Traditional Approaches to Evaluation 1. 2. 3. 4.
  14. 14. Copyright © 2016 Real Story Group www.realstorygroup.com Build (an interdisciplinary) Selection Team
  15. 15. Copyright © 2016 Real Story Group www.realstorygroup.com It’s all about “fit” Scenario Fit Technology Fit Partner Fit Value Fit
  16. 16. Copyright © 2016 Real Story Group www.realstorygroup.com Features and Functions in WCXM
  17. 17. Copyright © 2016 Real Story Group www.realstorygroup.com “Checklist RFPs”
  18. 18. Copyright © 2016 Real Story Group www.realstorygroup.com Testable Narratives Part Science, Part Art….
  19. 19. Copyright © 2016 Real Story Group www.realstorygroup.com Testable process Test via scenarios in RFP Test via custom demos Test via head-to- head pilots
  20. 20. Copyright © 2016 Real Story Group www.realstorygroup.com Whose Cloud? 20
  21. 21. Copyright © 2016 Real Story Group www.realstorygroup.com 15 Years of Hard-hitting Research 21 Real Story Group’s Web Content & Experience Management (Web CMS) research critically evaluates strengths and weaknesses of 36 WCM options. •  Learn the real weaknesses of the leading tools •  Avoid common pitfalls & negotiate a good price •  Download the reviews in minutes -- get the right shortlist in hours •  Sample at www.realscore.com/Excerpt
  22. 22. Copyright © 2016 Real Story Group www.realstorygroup.com Are You Ready? 22 Source: realstorygroup.com/RealScore
  23. 23. Copyright © 2016 Real Story Group www.realstorygroup.com Don’t let it come down to this....
  24. 24. Copyright © 2016 Real Story Group www.realstorygroup.com Stay in Touch… tbyrne@realstorygroup.com www.linkedin.com/in/tonybyrne1 #RSGWebinar

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