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CU Tomorrow Session 2 – Goals Tests & Focus Groups


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The National Credit Union Foundation and the Filene Research Institute invite you to join Ben Rogers in the second session of the CU Tomorrow Webinar series. Session 2 address (1) working with Advisory Groups to gain a sense of what younger members want. (2) Using these focus groups can provide credit unions of any size valuable information in the development and (3) implementation of young adult programs with little or no designated budget.

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CU Tomorrow Session 2 – Goals Tests & Focus Groups

  1. 1. Goals, Assessments, and Advisors
  2. 2. Goal-Setting
  3. 3. Young Adult IQ
  4. 4. Advisory Groups
  5. 5. Goal-Setting
  6. 6. Goal-Setting Goals define the results that people should aim to achieve. Goals are touchstones for performance planning, appraisal, rewards, and improvement. Without goals, time and energy would be wasted on activities that contribute very little to organizational success. -Harvard Business Review 2006
  7. 7. Goals vs. Activities Activities Goals Writing periodic reports Increasing cross-sells by 10% Handling member complaints Reducing member turnover by 15% Meeting weekly to discuss new account development Introducing three new accounts before January Releasing new marketing campaign Attracting 100 young adult members
  8. 8. <ul><li>CU Tomorrow goals should be: </li></ul><ul><ul><li>• Recognized as important </li></ul></ul><ul><ul><li>• Clear </li></ul></ul><ul><ul><li>• Written in specific terms </li></ul></ul><ul><ul><li>• Measurable and framed in time </li></ul></ul><ul><ul><li>• Aligned with organizational strategy </li></ul></ul><ul><ul><li>• Achievable but challenging </li></ul></ul><ul><ul><li>• Supported by appropriate rewards </li></ul></ul>
  9. 9. <ul><ul><li>Write goals by the </li></ul></ul><ul><ul><li>end of the week </li></ul></ul><ul><ul><li>Share goals to make </li></ul></ul><ul><ul><li>yourself accountable </li></ul></ul><ul><ul><li>Boss </li></ul></ul><ul><ul><li>Colleague </li></ul></ul><ul><ul><li>REAL Solutions Coach </li></ul></ul>What gets measured (and reported) gets done
  10. 10. Young Adult IQ
  11. 11. Young Adult IQ <ul><li>Choosing your focus: </li></ul><ul><ul><li>Products </li></ul></ul><ul><ul><li>E-Services </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Governance </li></ul></ul><ul><ul><li>Talent </li></ul></ul>
  12. 12. Goal should be: <ul><li>Within your power to influence and complete </li></ul><ul><li>Aligned with CU’s strategic goals </li></ul>
  13. 13. Advisory Groups
  14. 14. Young Adult Advisors - Who <ul><li>Decide on your target. This will be driven by your product needs and marketing opportunities. </li></ul><ul><ul><li>15-18 - Debit; small savings; credit cards; pre-paid cards </li></ul></ul><ul><ul><li>18-24 - Credit cards; debit; auto loans; college loans; mortgage; consolidation loans. </li></ul></ul><ul><ul><li>22-30 - Investment accounts; mortgage; HELOC; debit; credit cards; auto loans. </li></ul></ul>
  15. 15. Young Adult Advisors - Where <ul><li>Depends on the age </li></ul><ul><ul><li>At the credit union? </li></ul></ul><ul><ul><ul><li>Older, with own transportation </li></ul></ul></ul><ul><ul><ul><li>If credit union is centrally located </li></ul></ul></ul><ul><ul><li>School? </li></ul></ul><ul><ul><ul><li>Relationship with administrators </li></ul></ul></ul><ul><ul><ul><li>Partner with a business class or club </li></ul></ul></ul><ul><ul><ul><li>Junion achievement or similar </li></ul></ul></ul><ul><ul><li>Community center? </li></ul></ul><ul><ul><li>Partner organization’s site </li></ul></ul>
  16. 16. Young Adult Advisors - When <ul><li>Depends on the age. </li></ul><ul><ul><li>After school or during a partner group’s activity for high school age </li></ul></ul><ul><ul><li>After work / over dinner for working adults </li></ul></ul><ul><ul><li>During class at community college. Target a marketing or business administration class </li></ul></ul>
  17. 17. Young Adult Advisors <ul><li>Best practices </li></ul><ul><li>Find an existing group </li></ul><ul><li>Offer a tangible incentive - Cash, gift card, “nice” dinner </li></ul><ul><li>Mix of potential/existing members </li></ul><ul><li>Use personal invitations </li></ul>
  18. 18. Ben Rogers 608-231-8171 [email_address] Lois Kitsch 202-508-6770 [email_address]