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Intelligent Design

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This is a presentation on newspaper page design I gave to my staff while I was co-editor-in-chief of my high school newspaper.

My adviser was so impressed with it that he has given it to subsequent staffs.

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Intelligent Design

  1. 1. intelligent design 20 COMMANDMENTS TO MAKE YOUR PAGES LOOK DIVINE. <ul><li>adapted from mario garcia’s groundbreaking book pure design . </li></ul><ul><li>contains elements of bryan redding’s “tips to help you get your design moving forward” </li></ul>from the mind of james o’malley iv
  2. 2. intelligent design 1 <ul><li>Look around—design is everywhere. </li></ul><ul><li>Other Newspapers—pro or scholastic. </li></ul><ul><li>Magazines </li></ul><ul><li>Advertisements </li></ul><ul><li>Books </li></ul><ul><li>Pamphlets </li></ul><ul><li>Road signs </li></ul><ul><li>Drink bottles </li></ul><ul><li>CDs </li></ul>
  3. 3. intelligent design Newspaper design is deeply rooted in practical realities and is more an organic than an abstract theoretical process. “ ” - mario garcia 2
  4. 4. intelligent design 3 <ul><li>Make it easy to read--use typography f that is clear, easy on the eyes, and f very legible. </li></ul>Arial Times  
  5. 5. intelligent design 4 <ul><li>Make it sexy—create an environment in f which good content will </li></ul>find attractive display, thus increasing the number of readers who will use it. stuffmagazine.com
  6. 6. intelligent design 5 <ul><li>Make stuff easy to f find—employ f navigational tools f that allow the reader f to get to the content f he or she wishes to f read in least amount f of time possible </li></ul>TOOLS: <ul><li>Infographics </li></ul><ul><li>Photos </li></ul><ul><li>Typography </li></ul><ul><li>Color </li></ul><ul><li>White Space </li></ul>Newseum.org
  7. 7. intelligent design 6 <ul><li>Remember your goal: </li></ul>goal [ gōl ]  ( plural goals) n: 1. to allow readers to move through the publication almost effortlessly, while enjoying their experience
  8. 8. intelligent design 7 Steal.
  9. 9. intelligent design 8 <ul><li>Redo—go back and redesign your f pages after the initial dummy (proof- f design). </li></ul>
  10. 10. intelligent design 9 <ul><li>Push, don’t pull. </li></ul>
  11. 11. intelligent design 10 <ul><li>Keep the front page f newsy, yet sexy. </li></ul>HOT!
  12. 12. intelligent design 11 <ul><li>No amount of design j can make up for poor j content—make sure j your stories ROCK . </li></ul>zonalibre.org
  13. 13. intelligent design 12 <ul><li>At least one wonderful photo that j conveys it all in 10 seconds flat. </li></ul>www.jpbeato.com
  14. 14. intelligent design 13 BE CONSISTENT!
  15. 15. intelligent design 14 <ul><li>Make sure typography f is consistent—2 or 3 f fonts MAX ! </li></ul>
  16. 16. intelligent design 15 <ul><li>Layer—make your stories like a f hamburger. </li></ul><ul><li>Photos (sesame seed buns)-the part everyone sees </li></ul><ul><li>Infographics (condiments and additional dressing)-add more flavor, extra information </li></ul><ul><li>Text (meat or tofu)-what lies at the heart of the story…the story </li></ul>
  17. 17. intelligent design 16 <ul><li>Captions should not be f buried. They’re the 3 rd f most frequently read f part of page, after f photos and headlines. </li></ul>BURIED NOT BURIED
  18. 18. intelligent design 17 <ul><li>Columns can be left blank—use f white space effectively, for it is a f powerful weapon. </li></ul>
  19. 19. intelligent design 18 <ul><li>Be creative, we f don’t want all f of our pages to f look like they f were plugged f into a template. </li></ul>
  20. 20. intelligent design 19 <ul><li>Don’t over design. </li></ul><ul><li>You don’t have to use every design tool on every page. </li></ul><ul><li>Keep it clean and simple. </li></ul><ul><li>Don’t let the design distract or confuse the content. </li></ul><ul><li>Use special effects/graphics on special stories, not your average story. </li></ul>
  21. 21. intelligent design 20 <ul><li>Look fabulous while doing it. </li></ul>bravo.com
  22. 22. Fin.
  23. 23. Oh yeah, headlines are important, too. <ul><li>The bigger the better </li></ul><ul><li>Show hierarchy. </li></ul><ul><li>Good headlines flesh out the story. </li></ul>

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