Real Bird Listing Marketing And MLS Solutions


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Real Bird Listing Marketing And MLS Solutions

  1. 1. RealBird Listing Marketing and MLS Solutions A Novel Way to Generate Leads and Exposure <ul><li>If customers don’t come to you then you need to go to your customers! </li></ul><ul><li>Increase your capture rate dramatically! </li></ul>
  2. 2. Introducing the RealBird Listing Publisher with embedded MLS Search <ul><li>Q: Where are homebuyers searching? </li></ul><ul><li>A: On classifieds and search portals (Google, Craigslist, Trulia etc.) </li></ul><ul><li>Q: Where are your information, real estate technology services and listings? </li></ul><ul><li>A: On your website </li></ul><ul><li>Problem : Your real estate technologies are as good as your website traffic </li></ul><ul><li>Solution : “Pushing” your content and services to where customers are </li></ul>
  3. 3. Problem: your content are on your website and the consumers are not Homebuyer are here Your content and services are on your website
  4. 4. How can you reach them? <ul><ul><li>Two possibilities: </li></ul></ul> <ul><li>Lure them to your website </li></ul><ul><li>Costly </li></ul><ul><li>Time consuming </li></ul><ul><li>Limited </li></ul><ul><li>Take your information to them </li></ul><ul><li>Free </li></ul><ul><li>Easy and automated </li></ul><ul><li>Unlimited </li></ul><ul><li>Cumulative </li></ul>
  5. 5. The Solution: RealBird Single Property Websites with embedded MLS search and automatic distribution
  6. 6. RealBird Listing Publisher Features <ul><li>Rich presentation with unlimited, large photos, slideshows, virtual tour, video, maps with traffic and coupons and MLS homes for sale </li></ul><ul><li>Optimized for search engine indexing </li></ul><ul><li>Social networking and viral distribution built-in </li></ul><ul><li>Open home mode </li></ul><ul><li>Support current and past inventory : Active >> Pending >> Sold status </li></ul><ul><li>Business intelligence : Access Counter, Google Analytics, Clicky, MyBlogLog </li></ul><ul><li>Easy: it takes 5 minutes to create a compelling property website and distribute to classifieds portals </li></ul>
  7. 7. Industry First: Map-based MLS Search embedded in Single Property websites Your website with your MLS Search Your Property Websites with the MLS Search
  8. 8. Think about this situation <ul><li>Homebuyer decides to look for a property. </li></ul><ul><li>She goes to one of the classifieds portals and enters a search. </li></ul><ul><li>She starts viewing search results. Finds your listing. </li></ul><ul><li>If the listing does not match well her expectations, she will most likely click away to the next listing in the list, and you have lost her. With the built-in MLS Search, she clicks over to that tab and can search the entire MLS with your Property Search tools. The likelihood that she contacts you about a property is much better! </li></ul>
  9. 9. Benefits <ul><li>Very effective: your MLS Search is on many “entry points” on the major portals, where the customers are searching </li></ul><ul><li>Under your control: you can choose to embed or not the MLS Search in any one property website. </li></ul><ul><li>Aesthetically pleasing: customized background, large photos, slideshow, color schemes </li></ul><ul><li>Cumulative exposure: the more you publish, the more “entry points” you have. For ex for 10 listings, on 10 classifieds portals = 100 links where clients can find you. Moreover, once listings get sold, you may keep their websites, thus adding more and more indexed references over time. </li></ul>
  10. 10. Other features <ul><li>Widgets for your blog, ActiveRain and social networks : branded driving directions, featured listings map, sold listings map, slideshows, live hotlist email signature, live hotlist badges and banners </li></ul><ul><li>Social bookmarking and sharing of searches </li></ul><ul><li>Viral marketing via social bookmarking sites and social networks such as Facebook </li></ul><ul><li>Niche map searches and MLS hotlists </li></ul><ul><li>“ Just listed” properties notification, email sharing </li></ul><ul><li>Integrates with many other IDX search tools </li></ul>
  11. 11. How much does it cost? <ul><li>Only </li></ul><ul><li>$15 per month </li></ul><ul><li>or $159 per year </li></ul> RealBird Inc. Redwood City, CA 94062 Toll free: (866-551-2934 Web: Email: [email_address] m