Training presentation november 2010

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Training presentation november 2010

  1. 1. Online Marketing
  2. 2. The Internet – Your Path to Success • Realestate.co.nz – a background • Building your online profile • Your listings • Your market
  3. 3. Who is realestate.co.nz?
  4. 4. Comprehensive Portfolio of Specialist Websites
  5. 5. Leader in International Traffic
  6. 6. The #1 NZ Property website for overseas buyersThe #1 NZ Property website for overseas buyers Australia 85,244 Great Britain (UK) 36,679 United States 22,852 Canada 6,935 Singapore 4,298 China 4,085 Japan 3,847 Germany 3,659 Malaysia 2,842 Hong Kong 2,577 Other 38,164 August 2010 - visitors
  7. 7. Building Your Profile
  8. 8. Why is an online profile so important for real estate?
  9. 9. Over 3hrs per week spent online… 197 120 117 76 60 59 56 55 52 52 39 172 110 106 77 56 58 63 51 49 62 43 Specialist Real EstateWebsites Search Engines Company Real Estate Websites Specialist Real EstateMagazines Company Real Estate Magazines Community/Local newspapers Met. Newspapers - print or online Real Estate Brochures For Sale Signs Consumer Magazines Real Estate Office Windows Mean minutes per user who has used media in last week to research real estate 2010 2009 Respondents spend more time researching property on the web than any other media option, especially on specialist websites which continues to show strong increases. Specialist websites grew exceptionally per user to now average over three hours research per week. The top three are all web research options which grew very well and now all average at least nearly two hours each. Most other options were stable, but one of the major exceptions was metropolitan newspapers which continued their decline since 2007.
  10. 10. Why do YOU need an online profile? ...So you can be FOUND! Who can I trust to market my parents house in Tauranga? Who seems to be the local expert in selling city apartments? Before Simon comes round tomorrow to appraise the house, let’s review his profile. Who seems to be the best real estate agent in Kingsland?
  11. 11. Facebook
  12. 12. Twitter
  13. 13. Blogging
  14. 14. Google Adwords
  15. 15. Free Webinar Support Facebook basics • Monday 13th December, 2pm to 3pm Facebook Advanced • Tuesday 14th December, 2pm to 3pm Blogging for your business • Monday 20th December, 2pm to 3pm Twitter for beginners • Monday 6th December, 2pm to 3pm
  16. 16. Realestate.co.nz Profiles Time: 30 seconds Cost: $0.00
  17. 17. Dominate your Suburb... • Working for you 24/7! • $25 - $150 per month. • Book for 3 months. • Only three per suburb. ... become a Featured Agent on Realestate.co.nz
  18. 18. Local Suburbs AREA HITS/MTH COST/MTH Red Beach 10,000 $75 Stanmore Bay 15,000 $75 Gulf Harbour 13,000 $75 Manly 9,000 $75
  19. 19. Your Listings
  20. 20. What are the buyers looking for?
  21. 21. Get the basics right! Address Price Maps More images Larger/high quality images TELL A STORY! MAKE YOUR LISTINGS STAND OUT!
  22. 22. Email Alerts – first impressions count FAIL!
  23. 23. Realestate.co.nz – Featured Listings 1. Vendor Paid Marketing - $250 2. Two Week Campaign – ideal for lead up to Tenders/Auctions! 3. 10 x the traffic! 4. Limited to just 3 premium spots per suburb. 5. Rotates 6 spots on Home Page 6. Rotates 3 spots on District Page
  24. 24. Impress your Clients... ... Get them more buyers! ... Show them how many potential buyers are looking at their home! ... and where they come from
  25. 25. Your Market
  26. 26. Set up Email Alerts for your area and keep track of potential new listings...... What are your competitors listing?
  27. 27. Inform Educate Advise Inspire Industry News & Commentary...
  28. 28. What next ?
  29. 29. i-phone Application
  30. 30. A fresh new look

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