Global Ads Ad Technologies

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Tony Anderson, Online Media Sales www.genymediainc.com tony@genymediainc.com
Online Ad Sales
Ad Serving

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Global Ads Ad Technologies

  1. 1. Ad Serving Technology Proposal by Global Advertising & Marketing, Inc. 1
  2. 2. Document Overview •The purpose of this document is to provide your company with an overview of Global’s proprietary ad serving technology. 2
  3. 3. GlobalAdServer - Edit Campaigns User can create and edit new campaigns with different timeframes. User may define CPM, CPC or CPA delivery goals and separate pricing for each item. User can see all available advertisers, add new advertisers or edit existing advertisers. 3
  4. 4. GlobalAdServer - Edit Ads User can preview the ad campaign, set pricing parameters, administrative statistical factors, and manage other ad characteristics. User can select the Geo/Day/Time targeting to limit the type of ads shown. 4
  5. 5. GlobalAdServer - Select Ads User can further analyzes specific ad spots by size time of deliver and region. 5
  6. 6. GlobalAdServer - Stats Overview User can view campaign level and ad level statistics for each advertiser. User can provide statistics of total views, clicks, ratios and payout to the publishers. In addition, User can provide geographic delivery statistics and analyzed statistics multiple formats. 6
  7. 7. GlobalAdServer - Stats Overview User can view campaign level and ad level statistics for each advertiser. User can provide statistics of total views, clicks, ratios and payout to the publishers. 7
  8. 8. GlobalAdServer - Publisher Overview User can create multiple ad sizes to match website layouts. User can monitor total views, clicks, and ratios and revenue. User can further analyzes specific ad spots by size time of deliver and region. 8
  9. 9. GlobalAdServer - Address Book User can then add new contacts to the database with a mix of standard and custom media industry fields and options. User can filter lists by client industry types and suppliers in the contacts database. 9
  10. 10. GlobalAdServer - Project Planner Campaigns are entered in the project manager, to help teams prioritize and manage campaign delivery. Insertion orders and billing can be easily output from project info entered by sales team. Different users can be allowed or restricted access to info. 10
  11. 11. GlobalAdServer - Calendar User can plan media campaigns by entering campaign information on the calendar. This provides better overviews, planning and less delivery conflicts. 11
  12. 12. GlobalAdServer - Trouble Tickets Your team can become more efficient at dealing with client errors and campaign problems with a trouble ticket system open to internal teams, and accessible also by clients with access rights you define. 12
  13. 13. Contact Information Mailing Addresses: Jerome Capaldi New York Office President 636 Broadway, 3rd Floor. j.capaldi@globaladsales.com New York, NY 10010 U.S.A. Telephone: 212-404-5700 x 315 Detroit Office 1250 Griswold St. Jeremy Lightstone Suite 203 Detroit, MI 48226 CTO & Creative Director U.S.A. j.lightstone@globaladsales.com Toronto Office Telephone: 212-404-5700 x 358 276 Roxton Rd. Unit 2. Toronto, Canada. M6G 3P9 13

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