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Mary Meeker Report is one the most popular studies for digital clients and advertising agencies around the globe.
Unfortunately, most of it talks about larger macro indicators and Indian brands (especially startups) miss out on a lot of ground level realities from India.
India is a very peculiar digital market, despite sitting on such a huge Mobile audience base, it has certain unique market challenges as well. Hence, the global digital trends are not always relevant.
These are 9 most relevant trends from the Mary Meeker report which would be useful for digital strategists, digital agencies and startups to create their future roadmap.