Publishing Your Content On     Tablets and Mobile     Worth Your Time?
50% of US Adults Own Either a Tablet or a               SmartphoneSource: Pew Research Center’s Project for Excellence in ...
50% of US Adults Own Either a Tablet or a             Smartphone           112.5 million           US adults are expected ...
Reading is a TOP Activity on      Mobile/Tablet Source: OPA Online Publisher Association, June 2012
Reading is a TOP Activity on      Mobile/Tablet       “People love to read on       their tablet, preferring it        to ...
People Read More and Longer on TabletsSource: Pew Research Center’s Project for Excellence in Journalism / The            ...
People Read More and Longer on Tablets     “The Telegraph (UK) reported that its     iPad app users had 20 minutes dwell  ...
People Read More and Longer on Tablets  Source: Pew Research Center in collaboration with The Economist                   ...
Switch from “Print” to “Digital” is Fast and                   SwiftSource: Pew Research Center’s Project for Excellence i...
From the News Publishers :Switch to “Digital” is Fast and Swift       “60% of The Economist         readers expect to be  ...
Still Waiting?TABLET                          SMARTPHON ownershipskyrocketed                     E ownership increased177%...
Still Waiting?       SMART DEVICES                          will grow                 174%         from                  2...
Content Publishing and Social            Marketing   It’s easy, fast and affordable.          http://readz.com @readz#webm...
THANK YOU !!   bart@readz.com       #BartDP
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Publishing Your Content On Tablets and Mobile Worth Your Time?

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Publishing Your Content On Tablets and Mobile Worth Your Time?

  1. 1. Publishing Your Content On Tablets and Mobile Worth Your Time?
  2. 2. 50% of US Adults Own Either a Tablet or a SmartphoneSource: Pew Research Center’s Project for Excellence in Journalism / The Economist
  3. 3. 50% of US Adults Own Either a Tablet or a Smartphone 112.5 million US adults are expected to own a tablet in 2016. That’s over one-third of US adults. Source: Forrester Research
  4. 4. Reading is a TOP Activity on Mobile/Tablet Source: OPA Online Publisher Association, June 2012
  5. 5. Reading is a TOP Activity on Mobile/Tablet “People love to read on their tablet, preferring it to their mobile phone, computer and even the newspaper.” Source: OPA Online Publisher Association, June 2012
  6. 6. People Read More and Longer on TabletsSource: Pew Research Center’s Project for Excellence in Journalism / The Economist
  7. 7. People Read More and Longer on Tablets “The Telegraph (UK) reported that its iPad app users had 20 minutes dwell time and 41 pages per use - roughly 8 times deeper access than on the web.” Source: Tab Times, January 2012
  8. 8. People Read More and Longer on Tablets Source: Pew Research Center in collaboration with The Economist Group, 2012
  9. 9. Switch from “Print” to “Digital” is Fast and SwiftSource: Pew Research Center’s Project for Excellence in Journalism / The Economist
  10. 10. From the News Publishers :Switch to “Digital” is Fast and Swift “60% of The Economist readers expect to be reading its magazine in digital format in 2013.” Source: Business2Community, Oct 2012
  11. 11. Still Waiting?TABLET SMARTPHON ownershipskyrocketed E ownership increased177% 28% in 2012 in 2012 Deloitte “State of the Media Democracy” - March 2013
  12. 12. Still Waiting? SMART DEVICES will grow 174% from 2012 to 2017IDC “Worldwide Quarterly Smart Connected Device Tracker” - March 28, 2013
  13. 13. Content Publishing and Social Marketing It’s easy, fast and affordable. http://readz.com @readz#webmagazines #magazineapps #DigitalPublishing #HTML5 #mobileweb
  14. 14. THANK YOU !! bart@readz.com #BartDP

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