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Mobile Makeover Month: A guide in the mobile wilderness

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Martin Buhr, Creative Director of Technology at Reading Room Studio highlights the key areas of the mobile landscape that are driving innovation and gives simple tips that can kick-start your mobile strategy

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Mobile Makeover Month: A guide in the mobile wilderness

  1. 1. Twitter: @martinbuhr Hashtag: #digicons2
  2. 2. 16th May 2012 Mobile Mazescapes3
  3. 3. What is mobile?4
  4. 4. 5
  5. 5. 6
  6. 6. 7
  7. 7. For practicality…8
  8. 8. 9
  9. 9. Some context…10
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  17. 17. What does this tell us?18
  18. 18. 19
  19. 19. So how can we apply it…20
  20. 20. Charities…21
  21. 21. Minutes spent on Facebook (March 2012) 450 440 430 420 410 Time 400 390 380 370 360 PC Mobile Source: ComScore22
  22. 22. 23
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  27. 27.  Social is key to mobile penetration  Make campaigns mobile friendly  Embrace easy payments28
  28. 28. Government…29
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  34. 34.  It’s not about Apps or Web, it’s about availability.  Make local community information available  Apply the data35
  35. 35. 36
  36. 36. 37
  37. 37. 38
  38. 38. B2B…39
  39. 39. SOME TRUTHS40
  40. 40. Businesses have more money than consumers41
  41. 41. B2B transactions are larger42
  42. 42. There are defined markets and audiences43
  43. 43. Loads of custom technology44
  44. 44. 45
  45. 45. 46
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  51. 51. We all know why…52
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  55. 55. 56
  56. 56. B2C…57
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  63. 63.  Simple checkout  Optimise for the eye & thumb  Optimise for short attention spans64
  64. 64. Now what?65
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  68. 68. 3 Simple Ideas69
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  72. 72. Questions?Martin Buhr – Creative Director of TechnologyEmail: Martin.Buhr@readingroom.comTwitter: @martinbuhrTel: +44 20 7173 2810Reading Room Studio65-66 Frith StreetSohoLondonW1D 3JRhttp://www.readingroom.com

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