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Mobile Makeover Month: We're still human


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Ian Huckvale, Head of User Engagement at Reading Room Studio tells us about the simple truths that befall us when we're working with mobile devices, how to design for them while keeping in mind that designing for a human being is the end goal.

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Mobile Makeover Month: We're still human

  1. 1. Twitter: @IanHux Hashtag: #digicons2
  2. 2. Mobile Bootcamp We’re still human: understanding the people behind the screen3
  3. 3. Experience: noun, verbA particular instance of personallyencountering or undergoing somethingPhilosophy. the totality of the cognitions givenby perception; all that is perceived,understood, and remembered.
  4. 4. Which of these devices are you designing for? 6
  5. 5. 7
  6. 6. Can you spot the differences?8 8
  7. 7. How many can you spot?Sat down in a familiar location Stood up – and on the moveAlone in a quiet room Surrounded by other peopleConcentrating hard Lots of sensory distractionsPlenty of time to do what she wants Concentrating on something else (not missing his train)Typing with both hands Fitting what he’s doing into an idle momentHas full access to everything in her office andon her computer Holding the device with one hand Only has access to what he is carrying
  8. 8. Let’s go outside...10 10
  9. 9. We have different priorities
  10. 10. We are geolocated and moving
  11. 11. Filling our spare moments
  12. 12. Let’s be careful out there 14
  13. 13. Think what you’re asking the user to do...
  14. 14. Takeaway “Ideate in the wild” “Pretend it’s magic” Rachel Hinman, Senior Research Scientist, Nokia Alan Cooper, usability extraordinaire16 16
  15. 15. Your plastic pal who’s fun to be with17
  16. 16. Our “take anywhere” electronic friend
  17. 17. Our new friend is not complicated “At 18 months old, my son already knows how to do the iPhone swipe. Luckily he doesnt know the password to unlock my phone just yet.” Kari Aakre, Intel employee19
  18. 18. Our friends are a constant source of entertainment 20
  19. 19. Sometimes we want company
  20. 20. Sometimes we want privacy
  21. 21. Phone’s are becoming more human
  22. 22. 1984 24
  23. 23. 2012 25
  24. 24. We like positive feedback from our friends 26
  25. 25. Put some of these techniques together and what do you have?
  26. 26. Takeaway Think of your website/app/service as if it is a human How would they behave if they wanted to make friends with the end user?28
  27. 27. All fingers and thumbs29
  28. 28. Fingers – thumbs and click targetsPixel accurate Semi-accurate ApproximateHyperlinks Big buttons 30
  29. 29. How you hold it makes a difference31
  30. 30. Swipes, gestures and skeuomorphism32
  31. 31. Tactile interface + instant feedback + low cognitive friction 33
  32. 32. Stop and think how it all fits together There was a better way: Stop emailing people about every single interaction. Implement an undo feature (unlike).34
  33. 33. Takeaway It’s about the users’ hands, eyes and ears – not size of the screen Make it tactile, support experimentation, give constant feedback35
  34. 34. It’s all in the memes36
  35. 35. Memes in society
  36. 36. Memes in technology
  37. 37. Memes in web-interface design
  38. 38. Takeaway “Memetic” interfaces are more important on mobile No space to explain functions with labels, no hover states – evolve from learned behaviours41
  39. 39. Closing thought – mobile is just a tool to allow humans to do something42
  40. 40. 43
  41. 41. Questions?Ian Huckvale – Head of user engagementEmail: ian.huckvale@readingroom.comTwitter: @IanHuxTel: +44 20 7173 2881Reading Room Studio65-66 Frith StreetSohoLondonW1D 3JR