Crowd power: A Reading Room presentation on crowdsourcing

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Say you want to count all the trees in a large forest. You could hire a team of ten people, equip them with hiking boots and click counters and send them on their way. The problem is, it would probably take decades.

Alternatively, you take some high res satellite photos of the forest, create a simple online interface and ask the public to help. The job could be done in a few months. You’ve just crowdsourced your problem. You’ve divided a large task amongst a large audience.

Wikipedia is a crowdsourced encyclopaedia. Kickstarter is a crowdsourced funding body. Zooniverse is a crowdsourced science project.

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  • Brief overview of what will be covered
  • http://blog.kissmetrics.com/no-content-no-problem/
  • Inappropriate content
  • Trolls
  • Empty community
  • Community can often fail – just ask google
  • Crowd power: A Reading Room presentation on crowdsourcing

    1. 1. Crowd Power: A Reading Room presentation on content crowdsourcing Harnessing the wisdom of crowds to grow content (and other good things) 12 August 2014
    2. 2. Contents Crowdsourcing & content - So what is it all about? Factors and Favourability Making it work – an NAA case study Making it work… for you #RRcrowdsourcing
    3. 3. Crowdsourcing and content
    4. 4. Content is KING Engagement Content • Audience interactivity • Entertainment • Ownership • Adds value Functional Content • Statutory requirements • Decision critical - timely and accurate. • SEO
    5. 5. So…. What is crowd sourced content? The act of taking a job once performed by a designated agent… and outsourcing it to an undefined, generally large group of people through the form of an open call, which usually takes place over the Internet. #RRcrowdsourcing 2009, Jeff Howe, The New York Times Implicit • Co-creation of content • Participating in a community
    6. 6. Factors and Favourability
    7. 7. Huge advantages #RRcrowdsourcing • Community = engagement • Enriched content • Resource efficiency • Exponential content population • A new perspective
    8. 8. The leap of faith WHO IS IN CONTROL? WHAT WILL THEY SAY? WHO IS CHECKING?
    9. 9. So what potential problems are there? #RRcrowdsourcing
    10. 10. So what potential problems are there? #RRcrowdsourcing
    11. 11. So what potential problems are there? #RRcrowdsourcing
    12. 12. So what potential problems are there? #RRcrowdsourcing
    13. 13. Making it work –case studies
    14. 14. Making it work –case studies
    15. 15. Making it work –case studies
    16. 16. Making it work –NAA
    17. 17. Making it work • Make it EASY • Make it ENGAGING • Make it EDITABLE Strategy first
    18. 18. #RRcrowdsourcing Making it work Leveraging a passionate crowd
    19. 19. #RRcrowdsourcing Making it work Understanding the crowd The crowd is: • Engaged in the subject matter – Historian • Interested in an individual or particular story – My Grandma • Compelled to contribute to the national narrative – School projects This means : • Junk content minimised • Quantity of content likely to be high • Mixed levels of digital literacy We needed to: • Facilitate different engagement styles • Content interaction and interconnection • Allow avenues for moderation and checking • Build in self correction and crowd correction
    20. 20. Making it work #RRcrowdsourcing Facilitate different engagement styles
    21. 21. Making it work #RRcrowdsourcing Facilitate different engagement styles
    22. 22. Making it work #RRcrowdsourcing Facilitate different engagement styles
    23. 23. Making it work #RRcrowdsourcing But how does this crowd source content?
    24. 24. Making it work #RRcrowdsourcing Flexible contributions User Control • Revert to previous • Save a draft • Clear help • Report inappropriate content Administrator control • Passive moderation • Moderation queue
    25. 25. Making it work… for you
    26. 26. Making it work… for you IT DOESN’T NEED TO BE HUGE • Start with a clear task for your users to do • Establish a motivation for contribution • Start small • Understand the resource cost, savings and benefits
    27. 27. #RRcrowdsourcing Making it work… for you Ratings and comments
    28. 28. #RRcrowdsourcing Making it work… for you Geolocation
    29. 29. #RRcrowdsourcing Making it work… for you Third party providers
    30. 30. #RRcrowdsourcing Making it work… for you Technical solutions are great, but… What is your problem?
    31. 31. #RRcrowdsourcing Questions
    32. 32. www.readingroom.com

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