The Digital Future of Oxford Street

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Watch http://www.ustream.tv/recorded/39888933 for the live delivery of this presentation. a free beginner’s workshop on digital design of urban spaces, in particular the Digital Future of Oxford Street. Our educational partner Tractor Design School is hosting our workshop where we explore a new digital perspective on one of the main arteries of Sydney: Oxford Street.

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  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  •         Usual stuff, ensure the client logos are both NFPs and ecom/ corporate
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • //What is it?
    // Why is it important?
    // How does reactive provide this/how is it relevant to the client?
  • The Digital Future of Oxford Street

    1. 1. MEET REACTIVE SYDNEY
    2. 2. ABOUT REACTIVE. 5 OFFICES. 16 YEARS. 150+ STAFF GLOBAL.
    3. 3. HOW WE WORK WE WORK COLLABORATIVELY WITH ENGAGED VISIONARIES
    4. 4. WE WORK TRANSPARENTLY...
    5. 5. THE SHAPE OF REACTIVE BRANDED UTILITY DIGITAL ADVERTISING PHYSICAL / DIGITAL USER EXPERIENCE
    6. 6. OUR PROCESS. DISCOVER. DESIGN. IMPLEMENT. REFINE.
    7. 7. OUR WORK
    8. 8. MOST POWERFUL ARM
    9. 9. MOST POWERFUL ARM // RESPONSIVE MICROSITE
    10. 10. ANZ STADIUM
    11. 11. ANZ STADIUM // WEBSITE REDESIGN
    12. 12. ANZ STADIUM // RESPONSIVE WEBSITE
    13. 13. NISSAN
    14. 14. NISSAN // WEBSITE REDESIGN
    15. 15. ANZ BUZZ
    16. 16. ANZ BUZZ // TABLET EXPERIENCE
    17. 17. MEAT & LIVESTOCK AUSTRALIA
    18. 18. MEAT & LIVESTOCK AUSTRALIA // BEEF ESSENTIALS APP
    19. 19. GETTING DIGITAL
    20. 20. I have no particular talent. I am only passionately curious. Albert Einstein
    21. 21. 1. UNDERSTAND WHO YOU’RE DESIGNING FOR
    22. 22. 2. WHAT’S YOUR BIG IDEA?
    23. 23. 3. CREATE CONTENT HIERARCHY
    24. 24. 4. SKETCH FIRST
    25. 25. 5. PROTOTYPE IT
    26. 26. 6. TEST AND REFINE
    27. 27. 7. DEFINE YOUR VISUALS
    28. 28. 8. PROTOTYPE MEETS CREATIVE
    29. 29. SO, WHATS YOUR BIG IDEA FOR OXFORD STREET?
    30. 30. YOUR IDEA WHAT’S IT CALLED? WHY SHOULD ANYONE GIVE A S***? HOW DOES IT WORK? 20 MINUTES
    31. 31. THANK YOU.

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