Create a need - This type of persuasion appeals to a person’s fundamental needs for shelter, love, self-esteem, and self-actualization.Appeal to social needs – This method appeals to the need to be popular, prestigious, or similar to others. TV commercials are the best example of this. “Be like Mike.”Using loaded words – Includes the power of positive words but can also mean using negative words to make a point.Appeal to emotion – Puppies and babies, those things that tug on the heart strings of a reader. Also called pathos.Appeal to intelligence – Using facts and data to appeal to a reader’s reason and logic to come to your conclusions. Also called logos.
Hand out texts: Climate of Fear - What does the writer do in this extract? Explain, supporting your points with examples.Cutting and Pasting: A Senior Thesis by (Insert Name) - Do you think schools and professors have gone too far to combat plagiarism? Why or why not?
Can also ask students to specifically look for and mark persuasive techniques when annotating a text. Ad is persuasive because it plays on appeal to emotion – fear of your care being hit by a driver like this. For students it is appealing because they can all relate to the texting and the situation of the boy-girl dynamics so it holds interest as a teaching tool.I will bring copies of other texts to workshop. How many copies?
IB Paper 1 and Paper 2 rubric – 2 pages
Handouts: Persuasive Writing Prompts – 3 pages
Day 2_Session II_Increasing rigor_writing
Increasing Rigor – Preparing Students for College Level Writing<br />Ms. Kimberley Daly<br />Afternoon Session 1:30-3:45<br />August 3, 2010 <br />
Session Objectives<br />To understand the importance of persuasive writing at the high school level<br />To understand how the practice of annotation is often connected to persuasive writing<br />To develop a unit or set of plans that increase student proficiency in persuasive writing<br />
The Big Picture <br />If you can have an opinion, with practice, you can write a persuasive essay.<br />It is not enough to say, “I believe this”. You must prove your points using PERSUASIVE TECHNIQUES.<br />Create a need Appeal to social needs<br />Use loaded wordsAppeal to intelligence<br />Appeal to emotion<br />
Some Strategies I Use:<br />Engaging texts that immediately evoke a response<br />Toolbox of persuasive techniques <br />Time for peer review and discussion<br />Comprehensive feedback to ensure future improvement<br />
Engaging Texts<br />Choose texts that are high interest for students.<br />Provide a mix of non-fiction and fiction pieces.<br />Require students to annotate texts as pre-writing --- getting their thoughts down on paper is a prelude to developing an opinion about the issue, the subject or the writing.<br />Allow students time to discuss and process the text.<br />
Toolbox of Persuasive Techniques<br />Teach techniques slowly<br />Provide for guided and independent practice <br />Showcase examples of techniques in texts read in class<br />Video Clip: http://www.youtube.com/watch?v=5-Sjld5yy3Q&NR=1<br />Questions for participants: Why is this ad persuasive? Why it is appealing to students?<br />
Peer Review and Discussion<br />Allow students time to share essays and undertake guided peer review<br />Provide time for whole class discussion for general issues<br />Facilitate and guide small writing groups<br />
Comprehensive Feedback <br />After writing is completed, allow time for student reflection on process.<br />Provide timely feedback using rubric.<br />Identify areas for future improvement.<br />
For More Information<br />Please contact session presenter:<br />Ms. Kimberley Daly<br />IB English Teacher, Thomas A. Edison High School<br />firstname.lastname@example.org / email@example.com<br />