Engaging Audiences withMicroblogging and Video StreamingRenard D. Spratling
The Need●   New technologies are decreasing attention spans●   Usage of mobile devices will continue to increase    ●   Di...
Objectives●   Identify opportunities for improved audience    engagement●   Understand microblogging and video streaming  ...
Opportunities for Improved AudienceEngagement●   Classroom/Lecture●   Workshops and Conferences●   Church/religious servic...
What is Web 2.0?●   Web 1.0    ●   Users only view or consume content    ●   Few content creators    ●   Examples: Static ...
What is microblogging?●   Blog    ●   Online journal or editorial    ●   Periodic “posts” created (monthly, weekly, daily)...
What is microblogging?●   Twitter    ● Most popular microblog site    ● Posts are called tweets    ● Subscribe or follow o...
How can microblogging help?●   Audience uses devices during presentations    ●   Smartphones    ●   Tablets    ●   PCs●   ...
@RDSpratling                                               #microblogHow can microblogging help?                 “Move wit...
@RDSpratling                                          #microblogVideo Streaming and Microblogging●   Video Streaming    ● ...
@RDSpratling                                       #microblogVideo Stream and MicroblogInterface Elements●   Live Video●  ...
@RDSpratling                                                     #microblogWhat do I need to start?Microblogging          ...
@RDSpratling                                      #microblogWhat to do from here?●   “Move with the cheese!”●   Embrace th...
Engaging Audiences withMicroblogging and Video StreamingRenard D. Spratling@RDSpratling#microblog
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Engaging Audiences with Microblogging and Video Streaming

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A brief overview of microblogging and how it can be used to engage an in-person audience or viewers or a live video stream.

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Engaging Audiences with Microblogging and Video Streaming

  1. 1. Engaging Audiences withMicroblogging and Video StreamingRenard D. Spratling
  2. 2. The Need● New technologies are decreasing attention spans● Usage of mobile devices will continue to increase ● Distraction or opportunity?● Traditional presentation formats ● Lacks audience engagement ● Discourages mobile devices● Live video streaming ● Lacks interaction ● Easy multitasking
  3. 3. Objectives● Identify opportunities for improved audience engagement● Understand microblogging and video streaming technologies● Identify applications of microblogging to improve audience engagement● Identify basic requirements to implement and use microblogging and video streaming
  4. 4. Opportunities for Improved AudienceEngagement● Classroom/Lecture● Workshops and Conferences● Church/religious services● In-person and online
  5. 5. What is Web 2.0?● Web 1.0 ● Users only view or consume content ● Few content creators ● Examples: Static web pages● Web 2.0 ● Users can contribute content ● Users can interact with each other ● Many content creators ● Examples: Blogs, Video Sharing, Wikis
  6. 6. What is microblogging?● Blog ● Online journal or editorial ● Periodic “posts” created (monthly, weekly, daily) ● Visitors can comment on posts● Microblog ● Posts are limited in length, usually 140 characters ● Status updates, thoughts, opinions ● More frequent posts (daily, hourly, or less) ● Short messages ideal for mobile devices
  7. 7. What is microblogging?● Twitter ● Most popular microblog site ● Posts are called tweets ● Subscribe or follow other users ● Reference other tweeters using their handle (i.e. @RDSpratling) ● Create or follow topics using hashtags (i.e. #gtcc) http://twitter.com/rdspratling
  8. 8. How can microblogging help?● Audience uses devices during presentations ● Smartphones ● Tablets ● PCs● This trend will continue to increase● Opportunity or threat?
  9. 9. @RDSpratling #microblogHow can microblogging help? “Move with the cheese.” “If you cant beat them, join them.”● Encourage usage of microblog to post about presentation● Include twitter handle and hashtag● Display/share followers’ posts“I never thought about encouraging people to tweet while I teach.”@rdspratling #microblog – edumajor55
  10. 10. @RDSpratling #microblogVideo Streaming and Microblogging● Video Streaming ● Live video broadcast online ● Many workshops, conferences, classes streamed live ● Challenges ● Increased audience multitasking ● Greater need for engagement● Microblogging can integrate into video streaming interface
  11. 11. @RDSpratling #microblogVideo Stream and MicroblogInterface Elements● Live Video● Microblog panel ● Suggested first post ● Feed showing related posts
  12. 12. @RDSpratling #microblogWhat do I need to start?Microblogging Video Streaming w/Microblog● Computer, Smartphone or ● Physical Equipment Tablet ● Video Camera● Microblogging account ● Computer ● Video streaming card ● Broadband internet ● Online ● Website ● Streaming video service provider ● Microblog API“It’s easier than I thought to setup live video streaming” @rdspratling#microblog – videoluvr
  13. 13. @RDSpratling #microblogWhat to do from here?● “Move with the cheese!”● Embrace the trends for mobile device usage and microblogging● Look for integration of microblogging for events you attend ● Conferences, workshops ● Church/religious services● Identify opportunities for you to use microblogging ● Class presentations ● Teaching/training ● Church/religious services
  14. 14. Engaging Audiences withMicroblogging and Video StreamingRenard D. Spratling@RDSpratling#microblog

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