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Google Hummingbird & The Entity Search Revolution

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Pubcon 2014 presentation from Rhea Drysdale on Google's hummingbird algorithm update.

Published in: Business

Google Hummingbird & The Entity Search Revolution

  1. 1. Hi! Hummingbird & The Entity Search Revolution Rhea Drysdale CEO, Outspoken Media @Rhea
  2. 2. Hummingbird… @Rhea #pubcon
  3. 3. …dramatically rewrote the algorithm to be more like a hummingbird—precise and fast. @Rhea #pubcon
  4. 4. …launched and no one noticed. @Rhea #pubcon
  5. 5. …improves how Google sorts through information. @Rhea #pubcon
  6. 6. …supports “search by voice” for @Rhea #pubcon mobile users.
  7. 7. …goes beyond Knowledge Graph—it applies to all results. @Rhea #pubcon
  8. 8. …benefits brands who didn’t invest a lot in search. *Correlation. This doesn’t mean you shouldn’t invest in search. @Rhea #pubcon
  9. 9. Matt Cutts at SMX Advanced: Mobile queries will exceed desktop queries by the end of 2014 @Rhea #pubcon
  10. 10. Danny Sullivan gave the example: “What’s the closest place to buy the iPhone 5s to my home?” @Rhea #pubcon
  11. 11. Still not great. @Rhea #pubcon
  12. 12. @Rhea #pubcon
  13. 13. @Rhea #pubcon
  14. 14. @Rhea #pubcon
  15. 15. @Rhea #pubcon
  16. 16. @Rhea #pubcon
  17. 17. What should we prioritize?! @Rhea #pubcon
  18. 18. Mobile: – Responsive content – Optimize for speed Content strategy: – Still optimized – Conversational – Synonyms @Rhea #pubcon
  19. 19. NEXT 2 SLIDES REDACTED. FOR PUBCON ONLY! SO SAD, SHOULDA BEEN THERE. @Rhea #pubcon
  20. 20. @Rhea #pubcon WARNING: When Hummingbirds attack!
  21. 21. @Rhea #pubcon WWJGD (What would Jane Goodall do?)
  22. 22. Build out smart, dynamic content @Rhea #pubcon
  23. 23. @Rhea #pubcon WIN!
  24. 24. Need help? rhea@outspokenmedia.com

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