Trident Communications LLC

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Trident Communications has over 20 years of experience providing a full range of internal communications services to global corporations. Our traditional services include communications audits and employee surveys through publications, social media, video and multimedia. However, to communicate effectively with today’s over-communicated and media savvy workforce, new ideas, tools and tactics are required. Trident is leading the way with the SnapComms internal communications toolkit, SnapStart program and an innovative approach to communications called ShortBurst. They form the foundation of an approach that mirrors the way employees prefer to receive and process information and results in higher information impact and retention.

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Trident Communications LLC

  1. 1. Trident Communications offers a full range of internal communications services to global and domestic corporations, including: • • • • Strategy Communications Plans Cutting-edge tools Content Our ability to provide scalable, fullfeatured solutions is unique in the new internal communications landscape. Our flexibility, depth and experience over the past 20 years allows us to consistently deliver results on target, on budget and on time. Our commitment to excellence has allowed us to build long term relationships with our clients. WHOW WE ARE WHO WE ARE
  2. 2. Connection Employees make choices about whether to go the extra mile for their company, and that decision is impacted by what they understand and how they feel. The goal of Connection is at the heart of what we do. WHY TRIDENT? WHY TRIDENT?
  3. 3. Tools + Strategy: Integrated Solutions We connect companies with their employees by articulating their key messages and presenting them in a compelling way using a unique internal communications toolkit, SnapComms, or by providing just the specific service our clients they need WHY TRIDENT? WHY TRIDENT?
  4. 4. INTEGRATED SOLUTIONS INTEGRATED SOLUTIONS Tools + Strategy = Integrated Solution Integrated Solutions SnapStart Program Trident Communications Services Internal Communications Strategies SnapComms Toolkit Tools
  5. 5. Tools + Strategy = Integrated Solutions • Trident offers a full-featured, integrated solution that combines a cutting-edge toolkit, strategy, tactics and content development in a scalable, modular, cost-effective model • Six core practice areas: editorial, consulting, digital communications/social media, multimedia/video, internal communications toolkits and design • SnapComms internal communications toolkit – 12 cutting edge tools • Our scope of services eliminates the need to qualify and coordinate multiple vendors, streamlining project management, purchasing and provides a single point of contact resulting in better communication and coordination • Our services scale to accommodate projects of varying size and complexity INTEGRATED SOLUTIONS INTEGRATED SOLUTIONS
  6. 6. Trident Communications Core Practices SnapComms Toolkit SnapStart Integrated Solutions 12 Tools SnapStart Assessment Assessment & Consulting Alerts Quiz Video RSVP RSS SnapStart Communications Plan Screensaver Interactive Multimedia Group Opt-In Poll Design Tickers Survey Editorial Magazine SnapStart Launch SnapStart Content OUR SERVICES - MATRIX OUR SERVICES - MATRIX
  7. 7. SnapComms SnapStart Internal Communications OUR SERVICES OUR SERVICES
  8. 8. What is SnapComms? SnapComms is a suite of leading-edge communication tools that provide 12 high impact communications channels that deliver content, links and video directly to computer screens, mobile devices, large displays and kiosks, worldwide. SnapComms Toolkit SNAPCOMMS TOOLKIT
  9. 9. Snap Alert –on screen pop-ups that ensure cut-through Snap Video –on-screen media for displaying videos Snap Shots – 7 different screensavers functions Snap RSVP –on-screen pop-up RSVP. Adds to Outlook calendar Snap Poll –on-screen interactive surveys with full metrics Snap Interactive – interactive social media: blogs, forums, etc. Snap Quiz –on-screen interactive quizzes with metrics Snap Mag – templated magazine with auto schedule Snap Ticker – scrolling ticker bar with link capabilities Snap Wallpaper – desktop wallpaper with links Snap RSS – scrolling ticker bar for aggregates/ pushes RSS feeds SnapStart – Full featured, scalable integrated solution combining tools and strategy Snap Mobile – mobile app for iPhone, Android, iPad, Tablets SnapComms Toolkit SNAPCOMMS TOOLKIT
  10. 10. Solution Elements 1. Snap Communications Tools 12 discrete communications tools. Content displays directly on the computer screen, mobile device, large display or kiosk 2. A Secure Content Manager Portal For creating, sending, managing and tracking messages/ content 3. Snap Client The desktop applet pulls down new content and provides access to a message history and personal options 4. Back-end Infrastructure Management system can be either cloud hosted or locally hosted SnapComms Toolkit SNAPCOMMS TOOLKIT
  11. 11. Solution Elements SnapComms provides effective communications channels • High impact – messages go directly to the screen, bypassing email • Schedule messages in advance (ties to GMT for international delivery at local time) • Uses Active Directory for targeting and also allows you to create ad-hoc sub-groups • You can have multiple administrators with limited rights • Can be sent to offline employees who retrieve messages when they log in • Easy administration and all tools are available on-demand • Low cost of entry, no maintenance, no ongoing IT requirements and 24/7 IT support SnapComms Toolkit SNAPCOMMS TOOLKIT
  12. 12. What is SnapStart? An integrated concept in internal communications comprised of unique tools and thought leadership that delivers effective, high impact communications Tools + Strategies = Integrated Solutions SNAPSTART SNAPSTART
  13. 13. SnapStart is a unique, integrated, full-featured solution, comprised of: • • • • • Cutting Edge Toolkit (SnapComms) Proven Internal Communications Expertise (Trident) Program Management Content Strategy and Development Measurement Tools + Strategies = Integrated Solutions SNAPSTART SNAPSTART
  14. 14. SnapStart programs will increase impact, efficiency, performance and foster employee engagement. • SnapStart Assessment (Review communications objectives, identify problem areas, align management/employee expectations) • SnapStart Communications Plan (strategy and tactics, tools, scheduling, measurement) • SnapStart Launch (administrator training, marketing campaign, template design, set expectations) • SnapStart Content (editorial, multimedia) Tools + Strategies = Integrated Solutions SNAPSTART SNAPSTART
  15. 15. Trident’s writers, editors, consultants, designers, digital and multimedia teams are internal communications professionals. We have the people, processes and knowledge that ensures that your assignment will be delivered on message, on budget and on time. Editorial Design Multimedia Consulting Digital & Social Media INTERNAL COMMUNICATIONS INTERNAL COMMUNICATIONS
  16. 16. Every company has it’s own culture and voice. After consultation with the client, we assign the writer or writer/editor team best suited to your communication from our pool of internal communications specialists. Quality control and consistency is an important part of the Trident process. Each communication is tracked and reviewed by an editor prior to delivery to ensure that the content is on-target and that the tone and voice is appropriate to your culture. Among our editorial clients: financial services, pharmaceutical, energy, professional services, media, retail and manufacturing firms. EDITORIAL EDITORIAL
  17. 17. DESIGN DESIGN A well designed communication invites readership. Trident maintains a pool of talented designers and will assign the designer who’s portfolio and approach is suited to the assignment. They will showcase your message through the adept use of fonts, composition, graphics and photos, and by developing an understanding of your culture, palette and goals. Each assignment is reviewed in-process by Trident personnel to ensure consistency and on-time delivers. Our design portfolio is as diverse as our client base.
  18. 18. DESIGN DESIGN We live in a design-driven world. A well designed communication creates a positive energy around your communication and invites engagement. Trident maintains a pool of talented designers and will assign the designer who’s portfolio and approach is suited to the assignment. They will showcase your message through the adept use of fonts, composition, graphics and photos, and by developing an understanding of your culture, palette and goals. Our design portfolio is as diverse as our client base.
  19. 19. DESIGN DESIGN We live in a design-driven world. A well designed communication creates a positive energy around your communication and invites engagement. Trident maintains a pool of talented designers and will assign the designer who’s portfolio and approach is suited to the assignment. They will showcase your message through the adept use of fonts, composition, graphics and photos, and by developing an understanding of your culture, palette and goals. Our design portfolio is as diverse as our client base.
  20. 20. DESIGN DESIGN We live in a design-driven world. A well designed communication creates a positive energy around your communication and invites engagement. Trident maintains a pool of talented designers and will assign the designer who’s portfolio and approach is suited to the assignment. They will showcase your message through the adept use of fonts, composition, graphics and photos, and by developing an understanding of your culture, palette and goals. Our design portfolio is as diverse as our client base.
  21. 21. DESIGN DESIGN We live in a design-driven world. A well designed communication creates a positive energy around your communication and invites engagement. Trident maintains a pool of talented designers and will assign the designer who’s portfolio and approach is suited to the assignment. They will showcase your message through the adept use of fonts, composition, graphics and photos, and by developing an understanding of your culture, palette and goals. Our design portfolio is as diverse as our client base.
  22. 22. BP - US PIPELINES When BP’s Pipeline and Logistics Division needed to introduce their new Exemplar quality control program, Trident was tasked with creating an introductory campaign and designing the new publication in a bright and engaging format that would engage their field force. The launch campaign and new magazine has been well received and received a high level of positive employee feedback GRAPHICDESIN
  23. 23. ESPN - MULTIMEDIA MULTIMEDIA When ESPN wanted to introduce new viewer platforms to affiliates and employees, they asked Trident to create a fastpaced overview of their rollout plans
  24. 24. ESPN - MULTIMEDIA MULTIMEDIA ESPN asked Trident Communications to create a dynamic, visually engaging multimedia presentation to showcase the introduction of mobile technologies to their affiliates
  25. 25. Internal communications is evolving. Employee preferences, new communication channels, corporate objectives, budget, bandwidth and resource considerations are creating new challenges for internal communicators. Trident consultants, based in the US and worldwide will work in concert with your internal communications team to: • • • • Assess your internal communications landscape Review internal communications channels and messaging Conduct interviews, focus groups and surveys to understand employee needs and preferences for channels and messages, worldwide Develop the communications strategy and plan to increase communications effectiveness and increase engagement levels , worldwide CONSULTING CONSULTING
  26. 26. Digital and Social media channels present new opportunities to reach and engage employees and many companies are feeling pressured to develop a digital and social media program.. However, evaluating the opportunity and the various technologies requires specific expertise and experience. Trident can assist you by: • Evaluating the real interest level of employees • Determining the best strategy and platform(s) for your organization • Working with IT to assess bandwidth and resource capabilities • Developing a digital communications strategy and communications plan • Providing ongoing support and evaluation Digital & Social Media DIGITAL AND SOCIAL MEDIA
  27. 27. CONTACT US CONTACT US rob.drasin@tridentcommunicationsllc.com 31 Indian Field Court, Mahwah, NJ 07430 917-829-9645

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