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Typically, email marketing encompasses readers subscribing, by providing their email address, and “double opting in” to receive regular emails, content and newsletters from you. You’ll need a service such as MailChimp, Aweber or other email marketing apps to perform email marketing most efficiently. You’ll be able to send a variety of content with links and images with such a service to your subscribers. You’ll have to pay a monthly fee based on
the volume of email sent as well as how many subscribers you have.