Social Media Week London 9 feb

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Presentation by Richard Delevan at Social Media Week London 2011 on 9 Feb - covering a short introduction to the Facebook Places and Betapond's work developing applications using Facebook Places for VisitBritain. Included are some key results from the activity to date that will be relevant for destination marketers and those working in travel, leisure and tourism promotion.

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  • Everyones invited
  • Social Media Week London 9 feb

    1. 1. VisitBritain & Facebook Places The Global Guest Book for Great Britain @betapond
    2. 2. Betapond <ul><li>Social app developers in Waterford, Dublin and London </li></ul><ul><li>We work with brands and agencies </li></ul>
    3. 3. Location is powerful social media content
    4. 4. Why Facebook Places?
    5. 5. Why Facebook Places?
    6. 6. Because size matters
    7. 7. How Facebook Places Works Log in Check in Tell your Friends
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12. Cheryl Cole Gives Places the X Factor
    13. 13.
    14. 14.
    15. 15.
    16. 16. Social Media Point of View <ul><li>Understood that creating the conditions for great, self-sustaining content from the community is the key to social media success for a brand… </li></ul><ul><li>Commitment is better than campaign </li></ul><ul><li>And that value exchange is a key part of that formula. </li></ul>
    17. 18.
    18. 19. Effect for Love UK ?
    19. 20. Effect for Love UK ?
    20. 21. Effect for Love UK ? Top 50 UK Places Team Work
    21. 22. Results <ul><li>Fan growth: 37,000 in September to >91,000 today </li></ul><ul><li>Daily content now 10m+ views </li></ul><ul><li>Checkins at venues promoted in Top 50 Places have grown 400%. </li></ul>
    22. 23. Thanks <ul><li>@betapond </li></ul>

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