Network Marketing Leads - Pay For Leads Or Generate Your Own?
As any successful Network Marketer is aware, high quality leads are vital in order to get ahead in the Multilevel Marketing industry. But what lead sources offer the best quality leads? What are the perks of creating your own lead producing system, instead of purchasing leads and how can this be built?
What are the advantages of building your own leadgeneration system, rather than purchasing leads and how can this be achieved?
There are plenty of companies Online nowadays sellingNetwork Marketing business opportunity leads, but there are 3 main things to consider with purchased leads:
First, you dont usually know how the leads have beenlocated. Some of the people giving their contact details to the lead company might have done it to get a free gift, or because of some other incentive plan. So, they may noteven be interested in starting a home business of any kind.
Secondly, the majority of these leads will usually beopportunity seekers. Opportunity seekers are oftennot receptive to Multilevel Marketing oportunities and are also rarely willing to take action. If they are "just looking" then more often than not they wont be particularly proactive or enthused about actually getting started. Procrastination is a major issue with individualswho are "just looking"! If you have ever purchased leads previously then you will have seen this to be the case!
Third, you dont always know how many times the supplierhas sold the same lead. Some are sold real time, just a couple of times and others sell them many times, for a longer duration. Consider the type of response you can expect if you were the tenth or even the 15th Multi level Marketer to call the same prospect about your opportunity!
The ideal solution is to build a pipeline for producing your own contacts. This will allow you to focus on more responsive people, such as people who are activelylearning about the Multilevel Marketing industry. You can offer relevant information to build rapport first, before you invite them to look at your company and team. In addition, your own leads will be completely free!
In order to produce your own leads you will need to set up a lead capture page where you offer free information about the advantages of Multi-level Marketing or home business. You will also have to set up an auto-responder with your personalised emails.
Your lead capture page must ask site visitors to register for a free information pack, electronic book or course, which offers any useful information that would be of interest toa person looking into Multi-level Marketing. You will thenbe able to deliver your information using your email auto- responder messages and you will also have an avenue for follow up afterwards.
It is vitally important to offer a wealth of knowledge about the Multi Level Marketing industry and the advantages of this type of business before you encourage anyone to learn about your team. If you invite them to look at your company without building trust then they will see you as being the same as every other pushy Multi-level Marketer and this is something you must aim to avoid if you want your campaign to be powerful. Always demonstrate your knowledge and value before asking for anything back.