1
#HCFBLC - 16 February 2010
Social Media Bootcamp:
The 30,000' View
for Nonprofits
Roxanne Darling
www.barefeetstudios.com
@roxannedarling

2
#HCFBLC - 16 February 2010
Your fans hold the keys...
nonprofit or profit - the same.

3
#HCFBLC - 16 February 2010
Marketing & Fundraising
The Good News: Your Advantage:
Other people can You are no longer
spread your message limited by small staffs.
for you.
You can benefit by
creating "assets" that serve others as much
as they serve your organization.

4
#HCFBLC - 16 February 2010
The Power of
Your Network
๏ Stories
๏ Sharing
๏ Support
๏ Community

5
#HCFBLC - 16 February 2010
Social Networks: You're Invited!

6
#HCFBLC - 16 February 2010
Your Time and Money
The Good News: Your Advantage:
The majority of social You can create active
media tools and support communities with
applications are free. a modest time investment.
You can benefit by being among the first to learn
how to work smarter on the social web.

7
#HCFBLC - 16 February 2010
Wallflowers Selectives Butterflies Mavens
Top 100 Brands Engagement Study
Revenue Growth (%) Net Margin Growth (%)
18 20
10
18% 15
5 10
10%
5% 5
-6% 4
0
-6 -2% 4%
-2 -4% -5
-11%
-4 -10
-11
-15
Source: Altimeter, July 2009

8
#HCFBLC - 16 February 2010
Best Practices
Ask. Respond. Share.
Centralize strategy and Deputize across the organization.
Personalize your goals and measure accordingly.
Incorporate into normal j-o-b activities.
Make it easy for others to talk about you.

9
#HCFBLC - 16 February 2010
Technology
The Good News: Your Advantage:
Online technology Your message can be
enables extraordinary working while you are
reach, 24/7. resting.
You benefit by creating operational savings in
many areas of your organization.
Your mission becomes more engaging
and less stressful.

10
#HCFBLC - 16 February 2010
RSS: Really Simple
Syndication
๏ Be a smarter consumer
of information inside your
own organization.
๏ Then make sure your
stories are easily
consumable by others.

11
#HCFBLC - 16 February 2010
Smart Phone Mobility
Efficiency • Etiquette • Literacy

12
#HCFBLC - 16 February 2010
Your New Media Voice

13
#HCFBLC - 16 February 2010
Is your website too pretty?

14
#HCFBLC - 16 February 2010
Roxanne Darling
roxanne@barefeetstudios.com
@roxannedarling
BareFeetStudios.com
BeachWalks.tv
KnowHowCafe.com