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Australian Drupal Site: BookTagger


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This is a presentation that was given at IgniteSydney. A similar, though much more indepth and technical behind the scenes presentation was given at the February meeting of the Sydney Drupal Users Group.

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Australian Drupal Site: BookTagger

  1. 3. Australian Book Sales <ul><li>Half of the best sellers are Australian </li></ul><ul><li>7% increase in sales over last year </li></ul>$1.2 Billion Industry
  2. 4. Online Purchasing Habits
  3. 5. Search vs Community Robocop vs The Terminator What’s your favorite book? Oh.
  4. 6. Why do we love Amazon?
  5. 7. 50%+ Amazon sales are driven by recommendation Also Bought
  6. 8. Good Reviews
  7. 9. Excellent Range
  8. 10. The Loss leader <ul><li>Amazon sold 2.5 million copies at a loss! </li></ul><ul><li>Largest new product release in Amazon history. </li></ul><ul><li>Also sold... </li></ul>
  9. 11. Everything AND the Kitchen Sink
  10. 12. Affiliate System Affiliate Website Recommended Reading Amazon Website Consumer
  11. 13. Rumour $40-80M in Lost Sales
  12. 14. Amazon in Australia
  13. 15. Don’t Be Tricked
  14. 16. A Little Less Shine? At present, Amazon will only ship the Kindle within the US, and books may only be purchased with a credit card billed to a US address.
  15. 17. Australian Alternatives <ul><li>Booktagger is building a consumer driven affiliate system for online bookstores </li></ul><ul><li>Ebooks at Dymocks and </li></ul><ul><li>Abbey’s Bookshop excellent service </li></ul>
  16. 18. Australian Alternatives <ul><li> for Australian price comparison and range </li></ul><ul><li>Angus and Roberts is hosted by Seekbooks </li></ul><ul><li> doesn’t do reviews </li></ul><ul><li>Borders Australia doesn’t have an online store </li></ul>
  17. 19. Agent of Change
  18. 20. Success Equation Product Range Social Recommendations Price Point Quality Service Rewarding affiliate program