Twin Cities Eloqua User Group - February 26, 2013

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Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.

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Twin Cities Eloqua User Group - February 26, 2013

  1. 1. Twin Cities Eloqua User Group February 26, 2013
  2. 2. today’s agendastart end Updates & E10  Dynamic  &   Cloud  Connector  -­‐ Cloud  Connector  -­‐   Ask the Open Announcements Shared  Content  Form  Submit NetProspex Consultants Discussion
  3. 3. Updates & Announcements
  4. 4. updates and announcements‣ User Group is growing ‣ dedicated training room‣ R1 is growing - welcome to: ‣ Rob Shellum, Director of Sales (Minneapolis) ‣ David Halladay, Integration Specialist (Orlando) ‣ John DeBrincat, Director of Consulting Services (Los Angeles)‣ More positions to fill ‣ Business Intelligence Architect ‣ Marketing Automation Consultants (multiple locales)‣ Oracle acquisition of Eloqua is complete!
  5. 5. E10 Dynamic & Shared Content
  6. 6. E10 dynamic & shared contentShared Content: ‣ Static snippet of content to be used multiple places‣ PROs: ‣ Update content in one place ‣ Increase efficiency ‣ Increase consistency‣ CONs: ‣ No advanced logic
  7. 7. E10 dynamic & shared content Dynamic Content: ‣ Allows different content to be substituted depending on rules and associated criteria ‣ Can switch images, text, content blocks, ect ‣ PROs: ‣ Advanced logic ‣ CONs: ‣ Can take time to build outCONFIDENTIAL | 7
  8. 8. E10 dynamic content ‣ Demo: How to build ‣ Testing: ‣ Scroll through in the WYSIWYG editor using arrows ‣ Change contact record to meet the rule and send tests ‣ Preview for different users who meet different criteriaCONFIDENTIAL | 8
  9. 9. E10 dynamic content ‣ Tips and Tricks ‣ How to collapse if null ‣ Evaluated in order, if none than the default ‣ When using on landing page, must tie back to user ‣ come from email ‣ web data lookup ‣ Creative Uses ‣ Newsletter ‣ Email Footers ‣ Data cardsCONFIDENTIAL | 9
  10. 10. Cloud Connector Feature: Form Submit
  11. 11. Form Submit - Cloud Connector‣ Form Submit (Contact): allows you to pass in an Eloqua Contact and have the data in that Contact structured into a submission of any web form.‣ Form Submit (Prospect):  allows you to pass in an Eloqua Prospect and have the data in that Prospect structured into a submission of any web form.‣ Form Submit (Company): allows you to pass in an Eloqua Company and have the data in that Company structured into a submission of any web form.
  12. 12. Cloud Connector Feature: NetProspex
  13. 13. Ask The Consultants
  14. 14. Open Discussion / Social TimeREMINDER: Next Session - March 26
  15. 15. 8009 34th Avenue South, Suite 300Minneapolis, MN 55425P: 763.355.1025E: info@relationshipone.comW: www.relationshipone.com

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