Using Technology to Engage Fleeting and Captive Audiences

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A brief review of a few technologies that may be used by educators to enhance engagement in their educational programs. The session covers podcasting, clickers and a few social media tools. Session developed for 2009 Society for Nutrition Education Conference.

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Using Technology to Engage Fleeting and Captive Audiences

  1. 1. Coopera've
Extension
and
Technology:
Partners
for
the
Future Using Technology to Engage Captive and Fleeting Audiences Rhonda Conlon North Carolina State University Rhonda_Conlon@ncsu.edu Twitter: rconlon
  2. 2. Coopera've
Extension
and
Technology:
Partners
for
the
Future Snoozing through PowerPoint?
  3. 3. Coopera've
Extension
and
Technology:
Partners
for
the
Future Common presentation tips • Use visuals • Follow the “Rule of Six” • Practice • Include interaction
  4. 4. Coopera've
Extension
and
Technology:
Partners
for
the
Future Barriers to interaction • Room layout • Time • Group size • Topic sensitivity • More?
  5. 5. Coopera've
Extension
and
Technology:
Partners
for
the
Future Possible solution: Clickers
  6. 6. Coopera've
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Partners
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the
Future Channel Setting Instructions for ResponseCard RF 1. Press and release the "GO" button. 2. While the light is flashing red and green, enter the 2 digit channel code (ie. channel 1 = 01, channel 21 = 21). 3. After the second digit is entered, Press and release the "GO" button. Press and release the "1/A" button. The light should flash yellow to confirm.
  7. 7. Coopera've
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and
Technology:
Partners
for
the
Future What do you know about Clickers? 1. Nothing 2. A little 3. Some 4. A lot Sample horizontal bar chart slide with simulated data.
  8. 8. Coopera've
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Future Clickers = Response systems (RS) • Response card • USB Receiver • Software (RS and PPT) • Computer • Various brands – Your university may standardize
  9. 9. Coopera've
Extension
and
Technology:
Partners
for
the
Future Why ask questions with Clickers? • Create an ice breaker • Assess understanding • Conduct polls • Obtain 100% feedback • Generate discussion • Create graphical output
  10. 10. Coopera've
Extension
and
Technology:
Partners
for
the
Future Examples in Extension • Discussing sensitive issues – finances, diet, food handling • Judging contest entries • Polling to assess content understanding • Making before and after comparisons – assess attitude change
  11. 11. Coopera've
Extension
and
Technology:
Partners
for
the
Future Answer displays
  12. 12. Coopera've
Extension
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Partners
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Future
  13. 13. Coopera've
Extension
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Technology:
Partners
for
the
Future Which region are you from? 1. Western 2. North Central Sample horizontal bar chart slide with simulated data. 3. Southern 4. Northeast 5. Other
  14. 14. Coopera've
Extension
and
Technology:
Partners
for
the
Future Ever catch your audience snoozing? 1. Yes 2. No 3. Abstain Sample yes/no/abstain chart with simulated data.
  15. 15. Coopera've
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Technology:
Partners
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Future Reports • Demographics • Comparative scoring • Participant results • Others
  16. 16. Coopera've
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Partners
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Future Restricted Uses • RS can track attendance and assign grades • Human Subjects Compliance Restrictions apply • In Extension settings, should not: – Keep participant lists with personal or demographic information – Tie devices to individuals – Track responses for scoring or testing purposes
  17. 17. Coopera've
Extension
and
Technology:
Partners
for
the
Future 1. Which meal is more nutritious? Sample picture slide and chart with simulated data. 2. Photos: 1. http://www.flickr.com/photos/lolagetz/418390723/ 2. http://www.flickr.com/photos/digital_sean/2441014442/
  18. 18. Coopera've
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Future Clickers promote interaction Sample Likert scale chart 1. Strongly Agree with simulated data. 2. Agree 3. Neutral 4. Disagree 5. Strongly Disagree
  19. 19. Coopera've
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and
Technology:
Partners
for
the
Future What about our fleeting audiences? Photo: http://www.flickr.com/photos/fisheystream/2475126500/
  20. 20. Coopera've
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Partners
for
the
Future Trends • Mobile devices are everywhere • People create online information, not just consume • Google has become a verb – Destination web sites are losing ground – Average site visit: 56 seconds per page (Nielsen Online) • People are self-congregating online • Companies need to invest in “direct public engagement to influence behavior change”
  21. 21. Coopera've
Extension
and
Technology:
Partners
for
the
Future Mobile and social media help you go where the people are Photo: http://www.flickr.com/photos/mcgarry/111003432
  22. 22. Coopera've
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Technology:
Partners
for
the
Future PodCasting Photo: http://www.flickr.com/photos/philscoville/528744950/in/photostream/
  23. 23. Coopera've
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Future Do you use podcasts? 1. Never 2. I sometimes listen 3. I subscribe and listen regularly 4. I produce podcasts
  24. 24. Coopera've
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Technology:
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for
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Future What news most interests you? 1. Nat’l/International 2. Local news 3. Sports 4. Entertainment 5. Money 6. Classifieds
  25. 25. Coopera've
Extension
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Partners
for
the
Future How does the news reach you? • Syndication – Print - AP – Broadcast - network affiliates – Web • RSS or Atom • Format for feeding information • Subscribe using feed readers, iTunes, others – Google Reader
  26. 26. Coopera've
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Future Podcasting • Distributing digital content for download via syndication (RSS or Atom) • Files can be linked on web sites for click to download, but • Podcast implies syndication Podcast = iPod + broadcast
  27. 27. Coopera've
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Partners
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Future Podcasting • Content can be audio or video • Usually MP3 file format • Doesn’t require an iPod or MP3 player
  28. 28. Coopera've
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Technology:
Partners
for
the
Future What can podcasts be used for? • Education / training • Talk shows • Self-guided tours • Audio factsheets • Other ideas?
  29. 29. Coopera've
Extension
and
Technology:
Partners
for
the
Future How to subscribe to a podcast? • iTunes Store – Browse or search for podcasts – Look for a Subscribe button • Other popular podcast sites – http://PodcastDirectory.com – http://PodcastAlley.com
  30. 30. Coopera've
Extension
and
Technology:
Partners
for
the
Future What is iTunes U? • Part of the Apple Store for publishing university-generated content • Check with your university IT group
  31. 31. Coopera've
Extension
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Partners
for
the
Future Producing a podcast • Requires software and microphone • Use free tools such as “Audacity” to record and edit audio content • Consider iTunes U for hosting • Register with podcasting directories • Don’t forget about accessibility. Link to text files.
  32. 32. Coopera've
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Future Best practices for podcasts • Audience-centered content • Regular and frequent release • Short and simple • Production quality • Clearly articulated links • Written transcripts • Findable (file names, tags) • Provide for evaluation h"p://www2a.cdc.gov/podcasts/bestprac4ces.htm
 h"p://www.digitalpodcast.com/podcastnews/2008/06/01/best‐prac4ces‐in‐podcas4ng/
  33. 33. Coopera've
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Future Engage in New Ways • Don’t pass up the opportunity! • Explore the resources in the eXtension Collaborate wiki • http://collaborate.extension.org/wiki/FNEE
  34. 34. Coopera've
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Future References • Using Clickers for Instant Feedback, Robin Brekke, Iowa State University – Recording: http://www.ces.ncsu.edu/virtualit/clickers.mov – Slides: http://www.slideshare.net/jdorner/using-clickers-for- instant-feedback-robin-brekke • Teaching with Classroom Response Systems, Derek Bruff, Vanderbilt University – http://www.turning-talk.com/2009webinars/he_derekbruff
  35. 35. Coopera've
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and
Technology:
Partners
for
the
Future References • The Future Buzz: Social Media, Web 2.0 and Internet Stats, Adam Singer – http://thefuturebuzz.com/2009/01/12/social-media-web-20- internet-numbers-stats/ • Drinking From a Fire Hose, Anne Adrian, Alabama Cooperative Extension System – http://www.slideshare.net/aafromaa/drinking-from-a-fire-hose • Micro Persuasion, Steve Rubel – http://www.micropersuasion.com/2009/05/the-end-of-the- destination-web-era.html
  36. 36. Coopera've
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and
Technology:
Partners
for
the
Future References • Podcasting and iTunes University, Janyne Kizer, NC State University Recording: http://www.ces.ncsu.edu/virtualit/podcasting_itunesu.mov Slides: http://www.slideshare.net/jdorner/podcasting-and-ncsu-itunes • http://www.libsuccess.org/index.php?title=Podcasting • http://www.podcasting-tools.com/ • http://www2a.cdc.gov/podcasts/bestpractices.htm • http://www.digitalpodcast.com/podcastnews/2008/06/01/best- practices-in-podcasting/

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