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Connecting with Audiences Using Facebook

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Eat Smart. Play Hard. Together.: Connecting with Audiences Using Facebook

Using Facebook to provide nutrition education to new and existing extension audiences in non traditional ways. Created by Julie Garden-Robinson, North Dakota State University

Published in: Education, Technology
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Connecting with Audiences Using Facebook

  1. 1. Eat
Smart.
Play
Hard.
Together.: Connec7ng
with
Audiences
Using
FaceBook Julie
Garden‐Robinson,
Ph.D.,
LRD Associate
Professor
and Food
&
Nutri>on
Specialist
  2. 2. Social
Networking
in
Plain
English Source:
YouTube.com hEp://www.youtube.com/watch?v=6a_KF7TYKVc
  3. 3. Overview • Evolu+on
of
our
“Eat
Smart.
Play
Hard. Together.”
nutri+on/fitness
educa+on program • Incorpora+ng
technology
(FaceBook) • A
few
things
I’ve
learned
in
the
process “Digital Native” “Digital Immigrant” Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  4. 4. Eat
Smart.
Play
Hard.
Together. • Goal:

to
improve
nutri+on
and
fitness
prac+ces among
children
and
families. – Based
on
USDA‐FNS
“Eat
Smart.
Play
Hard.”
ini+a+ve – Collabora+on
with
NDSU
Bison
Athle+cs Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  5. 5. Methods
to
Reach
Audiences – Statewide
implementa+on
of
nutri+on
lessons – “Role
Models” • Athletes • ND
Governor’s
School • Miss
North
Dakota • “Regular
kids” – Marke+ng
techniques Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  6. 6. Materials
and
Ac+vi+es • Posters,
incen+ve
items • Web
site:

www.ndsu.edu/eatsmart • Video • NewsleXers,
games,
lessons • Healthy
4‐H
Club
Recogni+on
Program • Radio
contest
‐
Athletes
visi+ng
schools • Carnival • Poster
contests • Magazine Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  7. 7. Sponsors • NDSU
Development • Commodity
groups: Founda+on – Midwest
Dairy • Blue
Cross
Blue
Shield Associa+on • Nutri+on
Council – Northarvest
Bean • Diete+c
Associa+on Growers • Dept
of
Public – Wheat
Commission Instruc+on – School
Nutri+on • School
Nutri+on Associa+on Associa+on – Beef
Commission Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  8. 8. Posters and Displays Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  9. 9. Pocket Folders Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  10. 10. Billboards Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  11. 11. Incentives and reminders Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  12. 12. Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  13. 13. Carnivals Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  14. 14. Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  15. 15. Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  16. 16. Premier of video: Eat Smart. Play Hard. Thundar’s New Game Plan featuring NDSU’s Thundar July 24, 2007 Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  17. 17. Magazines -- and Autographs Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  18. 18. Web
site:

www.ndsu.edu/eatsmart Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  19. 19. Use
of
Social
Networking • February
2009:

Met
with
Web
master,
Bob Bertsch,
to
design
FaceBook
page – RSS
feeds
with
nutri+on
ar+cles
for
fans
and friends – Video
link
on
YouTube,
PSAs – Ask
an
expert,
wall
pos+ngs • Created
FaceBook
and
updated
Web
site • Launched
in
March
2009,
Na+onal
Nutri+on Month
–
then
had
an
interrup+on! Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  20. 20. Swamped in North Dakota Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  21. 21. Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  22. 22. Photo source: http://www.boston.com/bigpicture/2009/03/red_river_flooding.html Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  23. 23. Play
Hard? Photo source: http://www.boston.com/bigpicture/2009/03/red_river_flooding.html Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  24. 24. Use
of
Social
Networking Fargo uses social networks to fight floodwaters By
PATRICK
CONDON,
Associated
Press
Writer

Thu
Mar
26,
5:27
pm
ET 



“Heading
to
2825
Lilac
Lane
in
North
Fargo
—
needs to
be
raised
another
2
feet." 



When
city
officials
needed
volunteers
at
other
dikes, Tobosa
suggested
sekng
up
a
Facebook
group.
By Thursday,
it
had
aXracted
more
than
4,550
members .
.
. Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  25. 25. TwiXer • TwiXer
allows
users
to
post
a
constant
stream of
sentence‐sized
thoughts,
observa+ons
and informa+on. • "I
realized
a
quick
way
to
check
it
would
be
to set
up
a
TwiXer
feed,"
said
Elseth,
who
just closed
on
a
house
next
to
the
river.
"Naturally I'm
preXy
interested
in
the
flood
level." Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  26. 26. Gekng
the
Word
Out
During Times
of
Crisis
with
Technology • Web
sites,
FaceBook,
TwiXer,
YouTube
all used
as
communica+on
tools • Food
and
nutri+on
informa+on:
Flooded
food, drinking
water
safety,
cooking
without
power, emergency
food
supplies Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  27. 27. “Eat
Smart.
Play
Hard.
Together.”
FaceBook Page www.ndsu.edu/eatsmart Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  28. 28. What
I’ve
learned • Stay
tuned
in
to
technology
and
its
use
in
our field. • Get
some
professional
technology
assistance as
needed. Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  29. 29. Poten+al
Uses
of
FaceBook,
Other Social
Networking
Tools • Reaching
networks
of
audiences • Fast
way
to
connect
with
people • Role
for
crisis
situa+ons
and
dispelling
untruths? • Gekng
volunteer
athletes
for
Eat
Smart
project • Chance
to
show
personality "Done
bagging
for
the
night. 



Step
1:
Scotch.
Step
2:
Bed." Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  30. 30. Challenges
with
Linking
Social Networks
with
Nutri+on
Educa+on • Informa+on
can
be
easily
ignored • Time
investment • How
do
you
evaluate? – Can
use
“analy+c”
features
of 




FaceBook – Can
count
friends,
fans • An
area
in
need
of
research Coopera7ve
Extension
and
Technology:
Partners
for
the
Future
  31. 31. Eat
Smart.
Play
Hard.
Together.: Connec7ng
with
Audiences
Using
FaceBook Julie
Garden‐Robinson,
Ph.D.,
LRD Associate
Professor
and Food
&
Nutri>on
Specialist

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