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Live-tweeting events brings the excitement and the news to people who can’t attend, builds community among those in the crowd and establishes you or your institution as a source of timely information. If you’re new to Twitter or haven’t used it during events before, you may be reluctant to give it a try. But with a few simple tools and good planning, this can be a fun, low-cost way to gain additional attention for homecoming, athletic events, academic conferences and more. Rachel Coker, social media chair of #CASE2DC and director of research advancement at Binghamton University, shares tips and tricks for live-tweeting from events on campus and beyond.