RCIP CHIN - Présentation - Museums & the Web 2011


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Présentation - Le mystère du « Voyageur dans le temps des années 1940 » | Le nouveau visage de la surveillance en ligne d’une marque | Museums & the Web | Presentation - The Mystery of the "1940s Time Traveller": The Changing Face of Online Brand Monitoring. D. Harkness, S. Carey & J. Marion.

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  • It’s been a very full week and we’ve heard a lot of the latest and greatest in Web museums. We’re going to talk about a pressing topic in museum technology – Time Travel.
  • Graph – seismic distribution
  • We’ll assume you read the paper, but how many people had seen this photo before? It was quite the sensation last year, and continued up until very recently.
  • “ Really put the town of Bralorne on the Map.” “Just to show you where it is on the map” On the edge of the Coastal Mountain range It’s about 275 miles to Vancouver (and one of the most beautiful drives in Canada)
  • An unsophisticated system, but as Kaushik and Breakenridge point out, there isn’t a good system for Social Web metrics. Unfortunately, if you don’t already have a system in place you end up stuck with that system. Biggest tools were Google Alerts and BackType Alerts I couldn’t find Twitter data before Jan 1, 2011.
  • When this really took off… forgetomori.com and gizmodo.com
  • Graph – seismic distribution
  • It was actually when it was “written in the history books” of the Internet, as it were, on Wikipedia from January 8 th , 2011. There are a couple of forum postings that pop up after this date, but the comments are “ya, seen it, old news”.
  • Another spike related to the 1928 Time Traveller, and the end of the virality on January 8 with Wikipedia
  • Spike in October which was attributed to the 1928 Charlie Chaplin video of a woman supposedly holding a cell phone.
  • Visitors to a Copenhagen art gallery spotted the extraordinary likeness between a soap and candle maker in an 1835 portrait painting and the 31-year-old star. 'The resemblance was so uncanny that we were joking about how it made us think it was some kind of publicity stunt,' student Johanna Franzen wrote in an email to the Washington Post. The student, from Ann Arbor, Michigan, was visiting the Statens Museum for Kunst in Denmark when they had their double-take.
  • RCIP CHIN - Présentation - Museums & the Web 2011

    1. 1. virtualmuseum.ca | museevirtuel.ca The Mystery of the “1940s Time Traveler” Le mystère du « Voyageur dans le temps des années 1940 »
    2. 2. Agenda | Ordre du jour <ul><li>Travelling Back in Time (The Context) </li></ul><ul><li>Online Brand Monitoring (The Daunting Task) </li></ul><ul><li>The Social Web (Our 14 Buckets) </li></ul><ul><li>Conversational Capital (The Why) </li></ul><ul><li>Findings and Recommendations (Lessons from the Past) </li></ul><ul><li>Voyager dans le temps (le contexte) </li></ul><ul><li>Surveillance d’une marque en ligne (le défi) </li></ul><ul><li>Le Web social (Nos 14 catégories) </li></ul><ul><li>Capital conversationnel (le pourquoi) </li></ul><ul><li>Conclusions et recommandations (leçons du passé) </li></ul>
    3. 3. The Time Traveler | Le voyageur dans le temps – Bralorne Pioneer Museum, B.C., Canada
    4. 4. Bralorne
    5. 5. Image Source| Provenance de l ’image
    6. 6. Viral explosion | Explosion virale Digg.com
    7. 7. Fark.com
    8. 8. Twitter
    9. 9. The Evidence | Les preuves
    10. 10. Comparisons and Associations | Comparaisons et associations
    11. 11. ?! | ?!
    12. 12. List Monitoring | La liste de surveillance
    13. 13. Spring / Printemps 2010 March 21 / 21 mars: Abovetopsecret.com April 15 / 15 avril: Forgetomori.com April 17 / 17 avril: GIZMODO.com
    14. 14. The Social Web (Our 14 “Buckets”) | Le Web social (Nos 14 catégories) <ul><li>1. Blogs | Blogues </li></ul><ul><li>2. News |Nouvelles </li></ul><ul><li>3. Forums |Forums </li></ul><ul><li>4. Social Bookmarking | Partage de signets </li></ul><ul><li>5. Social News | Nouvelles sociales </li></ul><ul><li>6. Microblogs | Microblogues </li></ul><ul><li>7. Social Networking | Réseau social </li></ul>8. Media Sharing | Partage de médias 9. Wikis 10. Email archives | Les archives des courriel 11. Aggregators | Agrégateur 12. Metrics | Mesures 13. Websites | Sites Web 14. Search Engines | Moteurs de recherche
    15. 15. Pop Culture Icon | Icône de la culture populaire
    16. 16. January 8 / 8 janvier 2011: Wikipedia.org
    17. 17. Similar Phenomena | Phénomènes similaires
    18. 19. The Why: Conversational Capital Le pourquoi : Capital conversationnel - (Cesvet et al, 2008) <ul><li>Ritual: Accompanied by initiation, and turns the everyday into the meaningful. </li></ul><ul><li>Exclusive Product Offering (EPO): Customization and tailoring that make the visitor feel like a privileged one in six billion. </li></ul><ul><li>Myths: Stunts, schemes and stories that add to an organization’s cachet. </li></ul><ul><li>Relevant Sensory Oddity (RSO): An experience that defies our conventional sensory understanding. </li></ul><ul><li>Icons: Transform symbols into identity, which in turn shapes experiences. </li></ul><ul><li>Tribalism: The need or desire to be in a group with the like-minded. </li></ul><ul><li>Endorsement: Drawing on the credibility of others. </li></ul><ul><li>Continuity: Who you are = who you say you are = who people say you are. </li></ul>
    19. 20. Capital conversationnel - (Cesvet et coll., 2008 ) <ul><li>Rituel  : Accompagné d’une initiation, attribue une signification spéciale aux gestes de la vie quotidienne; </li></ul><ul><li>Offre de produit exclusif  : Personnalisation qui donne au visiteur l’impression d’être l’heureux élu parmi six milliards de personnes; </li></ul><ul><li>Mythes  : Ruses, projets et histoires ajoutant au cachet d’une organisation; </li></ul><ul><li>Curiosité sensorielle pertinente  : Expérience qui défie notre compréhension sensorielle conventionnelle; </li></ul><ul><li>Icônes  : Transforment les symboles en identités, lesquelles forment à leur tour les expériences; </li></ul><ul><li>Esprit de tribu  : Besoin ou désir d’appartenir à un groupe composé de gens partageant les mêmes avis; </li></ul><ul><li>Acceptation  : Miser sur la crédibilité des autres; </li></ul><ul><li>Continuité  : Qui vous êtes = qui vous prétendez être = qui les autres disent que vous êtes. </li></ul>
    20. 21. Lessons Learned <ul><li>Watch out for the unexpected (Web analytics, monitoring tools). </li></ul><ul><li>Our viral sensation was born and grew big within the Social Web . Social Media was the distributor. </li></ul><ul><li>Monitor & Participate to help strengthen your brand. </li></ul><ul><li>Leverage the word-of-mouth assets of your stories. </li></ul>
    21. 22. Leçons apprises <ul><li>Attention à l'imprévu (Web analytique, des outils de surveillance). </li></ul><ul><li>Ce phénomène viral est né et a grandi dans l’univers du Web social. Les médias sociaux sont des moyens de diffusion. </li></ul><ul><li>Il faut surveiller et participer pour renforcer votre image de marque. </li></ul><ul><li>Il faut tirer parti du potentiel du bouche-à-oreille de vos histoires à raconter. </li></ul>
    22. 23. Thank You! | Merci! [email_address] [email_address]