Magnolia Place

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Magnolia Place

  1. 2. OVERVIEW TOTAL SIZE OF DEVELOPMENT: APPROXIMATELY 3.29 HA TYPE OF DEVELOPMENT : MID-RISE RESIDENTIAL CONDOMINIUM DEVELOPMENT (5 STOREY-BLDG) DOUBLE-ROW AND SINGLE-ROW BUILDING TYPES THEMED-DEVELOPMENT COMPOSITION : 13 BUILDINGS APPROXIMATELY 843 UNITS UNIT TYPES: 2-BR AND 3-BR SIZE OF AMENITY AREA/ : APPROXIMATELY 1.5HA OPEN SPACES NO. OF PARKING LOTS : APPROXIMATELY 530 PARKING SLOTS
  2. 3. LOCATION
  3. 4. THE PROJECT IS LOCATED ALONG TANDANG SORA AVENUE EXTN. IN QUEZON CITY
  4. 5. ORTIGAS CBD ARANETA CENTER MAKATI CBD THE SITE 12 KILOMETERS 8.5 KILOMETERS 19.5 KILOMETERS NORTH QC DISTANCES 9 KILOMETERS NOVALICHES PROPER 4.5 KILOMETERS SM North 3.4 KILOMETERS Trinoma 3.3 KILOMETERS UP Ayala Technopark 6 KILOMETERS
  5. 6. <ul><li>COMMERCIAL / BUSINESS </li></ul><ul><ul><ul><li>Makro – 0.80 Km </li></ul></ul></ul><ul><ul><ul><li>PriceSmart – 2.80 Km </li></ul></ul></ul><ul><ul><ul><li>SM North – 3.40 Km </li></ul></ul></ul><ul><ul><ul><li>Trinoma – 3.30 Km </li></ul></ul></ul><ul><ul><ul><li>Uniwide Sales- 4.8 Km </li></ul></ul></ul><ul><ul><ul><li>ABS – CBN – 5.37 km </li></ul></ul></ul><ul><ul><ul><li>GMA 7 -- 6.33km km </li></ul></ul></ul><ul><ul><ul><li>UP Ayala Techno Park – 6.0 Km </li></ul></ul></ul><ul><ul><ul><li>SM Fairview – 9.0 Km </li></ul></ul></ul><ul><li>SCHOOLS </li></ul><ul><ul><ul><li>University of the Philippines – 6.0 Km </li></ul></ul></ul><ul><ul><ul><li>Ateneo De Manila – 9.20 Km </li></ul></ul></ul><ul><ul><ul><li>Miriam College – 7.5 Km </li></ul></ul></ul><ul><ul><ul><li>Metro Manila College – 5.5 Km </li></ul></ul></ul><ul><ul><ul><li>New Era University – 5.0 Km </li></ul></ul></ul><ul><li>HOSPITALS </li></ul><ul><ul><ul><li>Philippine Lung Center – 5.42 Km </li></ul></ul></ul><ul><ul><ul><li>Philippine Heart Center – 5.81 Km </li></ul></ul></ul><ul><ul><ul><li>Philippine Kidney Institute – 5.48 Km </li></ul></ul></ul><ul><ul><ul><li>Veterans Memorial Medical Center – 3.20 Km </li></ul></ul></ul><ul><ul><ul><li>East Avenue Medical Center – 5.5 Km </li></ul></ul></ul><ul><ul><ul><li>V. Luna Medical Center – 6.0 Km </li></ul></ul></ul>DISTANCES
  6. 7. PROJECT NAME & LOGO
  7. 10. VALUE PROPOSITION
  8. 11. What : The only mid-rise subdivision in northern Quezon City How : That offers a genuine tropical environment with verdant landscapes and a curvilinear park Who : For the young growing families with modest income Why : Aspiring to live in a secured and accessible community Where : Within reach from the city’s business and activity centers When : In a time of stressful urban living
  9. 12. City of New Horizons
  10. 13. Neo-Asian Architecture and Efficiently Planned Spaces
  11. 14. Tropical-themed Landscapes & Design Concept
  12. 15. Worry-free lifestyle within fringes of the city center
  13. 16. A worthy destination to come home to, everyday
  14. 17. CREATIVE PLATFORM & RATIONALE
  15. 18. Building on the strong “nature” proposition of Magnolia Place, the creative campaign is hinged on inspiration derived from being surrounded by nature during a family’s bonding “pocket” moments.
  16. 19. Communication Strategies <ul><li>Build awareness on DMCI Homes within Northern Q.C. – establish unique </li></ul><ul><li>product components of every DMCI Homes property. </li></ul><ul><li>Highlight the project’s curvilinear park and nature themed community which </li></ul><ul><li>features tree-lined avenue and walkways as its unique competitive advantage </li></ul><ul><li>amongst its competitors. </li></ul><ul><li>Highlight Medium rise horizontal development spacious look and various </li></ul><ul><li>amenities found in every corner of the development. </li></ul><ul><li>Concept of natural features such as landscape and parks fits the benefit of </li></ul><ul><li>relaxation from urban stress. A better, safer place for children to grow up in. </li></ul>
  17. 20. Merchandising In Place
  18. 21. Board-ups Onsite
  19. 22. PROJECT IN FOCUS
  20. 23. Provision for street parking (parking slots inside buildings also available) SITE DEVELOPMENT Approximately 3 meter-high electric perimeter fence to secure the whole development Building height of approximately 14.9 meters (5-storeys) Distance between buildings 9 meters HYACINTH VERBENA LIANA SOLANDRA VICTORIA DAPHNE VERAWOOD IVY TULIP KIWI AZALEA BURGUNDY JASMINE Grand Entrance & Guardhouse
  21. 24. THE SHAPE OF THE LOT RESEMBLES THE SWEEPING FORM OF A CREEPING VINE DESIGN CONCEPT
  22. 25. THE UNIQUE SHAPE OF THE LOT EVOKES AN ORGANIC INSPIRATION TO FOCUS ON LANDSCAPING AS THE MAIN FEATURE OF THE DEVELOPMENT DESIGN CONCEPT BRANCH (Main Road) LEAVES (Buildings) FLOWERS (Amenities)
  23. 26. DESIGN CONCEPT HYACINTH VERBENA LIANA SOLANDRA VICTORIA DAPHNE VERAWOOD IVY TULIP KIWI AZALEA BURGUNDY JASMINE IMPRESSIVE ENTRANCE GATE TREE-LINED AVENUE W/ SIDEWALK & PLANTING STRIP FLOWERING VINES FOR PLANTERS & GROUNDCOVER 1 2 3 4 SPECIAL PAVING AT STREET CORNER/ BEND CIRCULAR WATER FEATURE AT THE ROAD’S END 5 Development resembles a CURVILINEAR PARK
  24. 27. THE DESIGN INTENT IS TO HAVE LUSH & COLORFUL LANDSCAPING THROUGH THE FLOWERS AND VINES ON THE BUILDING FAÇADE AND ITS PLANTING STRIP, AND IN THE THEMED GARDENS & POCKET PARKS. DESIGN CONCEPT
  25. 28. PLANT PALETTE Palms and Shrubs
  26. 29. PLANT PALETTE Trees
  27. 30. DESIGN CONCEPT LOMBARD STREET, SAN FRANCISCO, CA AN EXAMPLE OF AN AWKWARD STREET MADE INTERESTING BY PROPER LANDSCAPING
  28. 31. DESIGN CONCEPT FLOWERING VINE-1 1.50 m CURVILINEAR PARK WIDTH CARRIAGEWAY (at least 7m width) SIDEWALK SIDEWALK PLANTING PLANTING BUILDING BUILDING FLOWERING VINE-2 PLANTER PLANTER
  29. 32. ARCHITECTURAL THEME ARCHITECTURE STYLE: NEO-ASIAN CONTEMPORARY - modern interpretation of traditional Asian characteristics Alternating Overhangs Deep-set balconies with railing treatment Earth-toned walls & roof Accents of brick & beige moldings Use of modern material finishes, and touches of Asian art or artifacts
  30. 33. HYACINTH VERBENA LIANA SOLANDRA VICTORIA DAPHNE VERAWOOD IVY TULIP KIWI AZALEA BURGUNDY JASMINE AMENITIES CONCEPT THEMED GARDENS POOL AREA CLUBHOUSE PLAYGROUND POCKET PARKS BASKETBALL COURT WATER FEATURE
  31. 34. AMENITIES CONCEPT <ul><li>THE DEVELOPMENT RESEMBLES A </li></ul><ul><li>TREE-LINED, CURVILINEAR PARK, </li></ul><ul><li>WITH FEATURES, SUCH AS: </li></ul><ul><li>CLUBHOUSE </li></ul><ul><li>ADULT AND KIDDIE POOL </li></ul><ul><li>CHILDREN’S PLAYGROUND </li></ul><ul><li>BASKETBALL COURT </li></ul><ul><li>THEMED GARDENS & POCKET PARKS </li></ul><ul><li>WATER FEATURES AT ROTUNDAS </li></ul>
  32. 35. ROCK GARDEN PARK: WITH BOULDERS, PEBBLE WALKWAYS, AND ROCK WALL FEATURES WITH HANGING PLANTS AND CREEPING VINES. EARTH GARDEN PARK: LANDSCAPED AREAS WITH EARTH MOUNDS OF DIFFERENT HEIGHTS COVERED WITH GRASS FOR CHILDREN TO CLIMB AND ROLL ON. WOOD GARDEN PARK: A PARK WITH A TREE-HOUSE MADE OF WOOD ATOP A GRASSY LANDSCAPE WITH SEATING AREA MADE OF WOOD STUMPS. THEMED GARDENS
  33. 36. CLUBHOUSE PERSPECTIVE CLUBHOUSE FACADE MIRRORS THE STYLE / LOOK OF THE ENTRANCE GATE AS WELL AS THE CONDO BUILDING’S FAÇADE.
  34. 37. LOWER GROUND FLOOR PLAN CLUBHOUSE Laundry Pick-up Water Re-filling Station Game Room Security Office Property Manager’s Office Convenience Store Audio-Visual Room
  35. 38. UPPER GROUND FLOOR PLAN CLUBHOUSE Lounge Bar Meeting Room
  36. 39. CLUBHOUSE SECOND GROUND FLOOR PLAN Function Room Locker Room Fitness Gym
  37. 40. BUILDING PERSPECTIVE
  38. 41. FACADE CONCEPT Inside-corridor building façade perspective THE CONDO BUILDINGS TAKE OFF FROM THE WELL-RECEIVED DESIGN OF RIVERFRONT RESIDENCES HIGHLIGHTING NEO-ASIAN CONTEMPORARY DETAILS SUCH OVERHANGS & BALCONIES. WHEN INTEGRATED WITH THE LANDSCAPING, THIS RESULTS TO A VERY UNIQUE DESIGN CONCEPT FOR THE QUEZON CITY REAL ESTATE MARKET.
  39. 42. FACADE CONCEPT Single-row building façade perspective THIS MODEL / LAYOUT REPRESENTS A NEW DESIGN CONCEPT FOR DMCI HOMES.
  40. 43. <ul><li>SINGLE-LOADED DESIGN </li></ul><ul><li>INSIDE-CORRIDOR BUILDINGS WITH LANDSCAPED ATRIUM AND CENTRAL LIGHT COURT WITH SKYLIGHT </li></ul><ul><li>FIRE EXITS AT THE END OF BOTH WINGS </li></ul><ul><li>BALCONIES IN ALL UNITS </li></ul><ul><li>UTILITY / SERVICE AREA AT THE ROOF DECK </li></ul><ul><li>COVERED PARKING AT THE LOWER GROUND FLOOR </li></ul><ul><li>2 FIRE CABINETS (FIRE EXTINGUISHERS AND FIRE HOSE) IN EVERY LEVEL </li></ul><ul><li>INDIVIDUAL MAILBOXES </li></ul>BUILDING FEATURES
  41. 44. FACING AMENITIES HALLWAY 3BR 66 SQM BALCONY 3BR 66 SQM 2BR 49.5 SQM 2BR 49.5 SQM 66 SQM 49.5 SQM TYPICAL BLDG. PLAN (INSIDE CORRIDOR BUILDING) 3BR 66 SQM THIS TYPICAL BUILDING PLAN CONSISTS OF DOUBLE ROW OF UNITS AND VARIES IN LENGTH DEPENDING ON NUMBER OF TOTAL UNITS PER FLOOR 42 SQM 3BR 66 SQM
  42. 45. FACING AMENITIES HALLWAY 3BR 66 SQM BALCONY 3BR 66 SQM 2BR 49.5 SQM 2BR 49.5 SQM 66 SQM 49.5 SQM TYPICAL BLDG. PLAN (SINGLE-ROW BUILDING) THIS TYPICAL BUILDING PLAN CONSISTS OF SINGLE ROW OF UNITS AND VARIES IN LENGTH DEPENDING ON NUMBER OF TOTAL UNITS PER FLOOR
  43. 46. UNIT FEATURES
  44. 47. TYPICAL BLDG. PLAN
  45. 48. UNIT PLAN *Each unit comes with a service area with approximate size of 7 sqm – 10 sqm
  46. 49. UNIT PLAN *Each unit comes with a service area with approximate size of 7 sqm – 10 sqm
  47. 50. UNIT PLAN *Each unit comes with a service area with approximate size of 7 sqm – 10 sqm
  48. 51. <ul><li>Floor: </li></ul><ul><ul><li>Bedrooms: Wood Parquet with baseboard </li></ul></ul><ul><ul><li>Dining/Living/ Kitchen: Ceramic tiles with baseboard </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Toilet & Bath: Unglazed ceramic Tiles </li></ul></ul><ul><li>Wall: Painted finish </li></ul><ul><li>Ceiling: Painted plain cement finish </li></ul><ul><li> Toilet & Bath: Painted ficemboard finish </li></ul><ul><li>Kitchen: Granite countertop with cabinet system </li></ul><ul><li>Toilet Fixtures: Provided with: </li></ul><ul><li> Watercloset </li></ul><ul><li> Wall-mounted shower </li></ul><ul><li> Undercounter lavatory (master’s T&B) </li></ul><ul><li> Half-pedestal lavatory (common T&B) </li></ul><ul><li> Toilet paper & soap holders </li></ul><ul><li>Doors: Wooden panel door / aluminum sliding door (for balcony doors) </li></ul><ul><li>Windows: Aluminum sliding windows </li></ul>TURNOVER FINISHES
  49. 52. Wood Parquet with baseboard Granite Kitchen Countertop Ceramic Tiles Kitchen Cabinets TURNOVER FINISHES
  50. 53. TURNOVER FINISHES Master’s T&B Lavatory Common T&B Lavatory Main & Bedroom Doors Solid wood-paneled door Toilet Doors Solid wood-paneled w/ louvers
  51. 54. FACILITIES & SERVICES
  52. 55. <ul><li>SECURITY: GUARDED ENTRANCE GATE </li></ul><ul><ul><li>PERIMETER WALL & ELECTRIFIED FENCE </li></ul></ul><ul><ul><li>ROVING SECURITY PERSONNEL </li></ul></ul><ul><li>UTILITIES: ELEVATOR FOR EVERY BUILDING </li></ul><ul><li>OVERHEAD WATER TANK </li></ul><ul><li>UNDERGROUND CISTERN </li></ul><ul><li>PROVISION FOR CABLE TV, TELEPHONE LINE </li></ul><ul><li>INDIVIDUALLY METERED ELECTRICITY & WATER </li></ul><ul><li>CENTRALIZED GARBAGE DISPOSAL AREA </li></ul>DEVELOPMENT FACILITIES
  53. 56. <ul><li>General maintenance of common areas </li></ul><ul><li>Roving security personnel for common areas </li></ul><ul><li>Move-in assistance </li></ul><ul><li>Utilities application and payment assistance </li></ul><ul><li>Realty Tax payment assistance </li></ul><ul><li>Leasing Program * </li></ul><ul><li>Car wash service * </li></ul><ul><li>Taxi call-in service </li></ul><ul><li>Newspaper delivery * </li></ul><ul><li>Organizing of community events </li></ul>PMO SERVICES * Services for a fee
  54. 57. PRICING
  55. 58. UNIT PRICING Prices are in Philippine Peso currency; ** Residential units priced at Php 2.5M or above will have 12% VAT. *** In this case, these units are already VAT-inclusive.
  56. 59. PAYMENT TERMS Reservation Fee: Php 20,000 Option 1: Cash with 10% discount payable in 30 days Option 2: In-House Financing 20% - 80% scheme 20% Downpayment payable in 15 months at 0% interest Can move in after full payment of DP 80% Balance payment under a 5-year term at 13.0% interest per annum a 10-year term at 17.0% interest per annum Option 3: Bank Financing 20% - 80% scheme 20% Downpayment payable in 15 months at 0% interest Can move in after full payment of DP 80% Balance payment under a 10-year term at 9% interest per annum a 13-year term at 9% interest per annum
  57. 62. END OF PRESENTATION THANK YOU!

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