1. 1st quiz at Bb before next
2. I have started sending e‐mails to
your mailbox. If you have not
received any, please check with me.
Please pronounce the following words:
define, sketch, scenario, criteria,
981 English for Designers
• Words used in design
processes‐ $100 laptop (II)
• presentation assignment
8. Project leaders Kenneth Jewell and
Kevin Young discuss the various
directions to help focus on one design
9. 3‐D data is created and the
Hundred Dollar Laptop’s signature
color is defined.
10. As the final phase of development begins,
our model makers machine the laptop from a
solid block of plastic, streamlining the model
for late stage testing and revision. 做出外觀
11. Machined pieces are later sanded and
finessed before priming. 磨光
12. All parts are then carefully masked and
13. Designers observe the nearly final
result, scrutinizing every detail to
ensure it is true to the intended form,
size, shape and color.
14. The first vision for the Hundred
Dollar Laptop is born.
What is good design? – a current view
1. Good design is a good investment.
Most people understand this concept, but not
many actually see it as an investment that has
It is not, and should never be about making
something look good and flogging it for extra
There has to be risk assessments, planning,
budget controls, and long term goals set out.
2. does not discriminate.
Good design should not just be about the
product or look.
It should include every single aspect that
circulates around a product,
including things like user experience,
usability, packaging and branding.
Design thinking can and should be applied
into all aspects of the business and
3. does not exist in vacuum.
Nothing comes from nothing.
The best designs are the right ones for the
context it is developed in.
Good understanding of user needs,
a critical insight on a problem, and
a well defined brief is vital for producing
the best designs.
4. satisfies all requirements.
A design cannot be successful if it does not
satisfies all requirements of the business and
This is to a certain extent about compromise,
but it is also about prioritizing, and ensuring
that you win the war not the battles.
Design thinking, example:
To facilitate food preparation
for the elderly and handicapped.
Can those whom
you design for
Design thinking, example:
Soon after Edison invented
light bulbs, he hurried on
to invent electricity supply
A bulb along cannot
5. is beautiful.
6. is innovative, intuitive and clever.
7. is strategic.
This last one, I think is the most important.
Design has to be at the highest level of decision
and part of why an organization exists.
My favorite thought is that it should have a
vital function in any organization,
just like accounting or logistics.
1. Establish a blog for this course at
Blogger, properly setting your blog.
2. Build your own word bank of design
words and continue to add on the bank
through this semester.
3. When you finish the task, please post
your blog link at Bb.
Your blog settings:
1. 設定 「權限」設為「僅限這些讀
2. 設定 「電子郵件與手機號碼」增加