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Speaking & briefing a Spokesperson

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Welfare 30 - Communications Workshop Day 4

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Speaking & briefing a Spokesperson

  1. 1. 30th Anniversary - Communications Storytelling, public speaking & spokesperson briefing Ramallah - Feb 12 - 2013 Session #4 by @rchakakiMonday, February 25, 13
  2. 2. Campaign Messaging WA 30th CTA • 30 years strong • Spent the past 30 years building - we’re spending this year communicating • We have stories of a rich culture and a people who survived and thrived against all odds • We shoulder the responsibility to convey the depth of the Palestinian Human Experience • We want to give a global voice to the thousands of people who’ve touched our lives • We want to shine a spotlight on our partners in the field who do the difficult work diligently and in silence  • We want to connect Palestinians and lovers of Palestine in Japan, Australia, Brazil and Norway with those in our land through their beautiful tales. • We want to engage a global audience in rebuilding Palestine through our programsMonday, February 25, 13
  3. 3. building a storytelling platform and collaborating to fill it with success stories.Monday, February 25, 13
  4. 4. Session format • interactive - dialogue • open & transparent • productive - notes & outcome • provide constructive criticism to improve the process • Think digitalMonday, February 25, 13
  5. 5. will’s and won’t’s • will • focus on 30th anniversary • introduce social media communication tools • tweak processes to facilitate communication • highlight areas of improvement to be adopted longterm • measure outcome • will not • build or change the WF communication strategy • change the WF brand • stop current workflowMonday, February 25, 13
  6. 6. Agenda 1. Challenges & opportunities in public speaking 2. The tools to effective public speaking 3. Fear, preparation, presentation, feedback 4. Practice 5. Speaking for the short attention span 6. Define key deliverables in a spokesperson briefing 7. Determine the frequency of the spokesperson briefing 8. identify the process for the spokesperson briefing 9. Define the feedback process to improve a spokesperson briefingMonday, February 25, 13
  7. 7. your message - content basics • personality! • visual • authenticity - in your writing • relevance - to your audience • consistency - in delivery • collaborative - mentions • simplicity - in layoutMonday, February 25, 13
  8. 8. Spokesperson briefing handout Subject matter 1 Vision of the celebration 2 Stakeholders 3 Key Messages 4 WA Programs 5 Partners 6 Events 7 Q&A 8 Contacts (media, program managers) 9 Key contact person for fundraising 10 Publications 11 KPIs 12 Do’s & Don’ts 13 Online Celebration Presence - www.welfare30.orgMonday, February 25, 13
  9. 9. Speaking basics Preparation Training Presentation Dialogue Follow upMonday, February 25, 13
  10. 10. Preparation Central theme / thought Know your audience Tone & emotions Duration Place & Presentation & Acoustics Presentation Style FollowupMonday, February 25, 13
  11. 11. Practice Subject Matter Statistics, Sayings, Local Testimonials From lecture to story Emotions & presentation Find a style that suits you Practice with a forgiving audience Tape your presentations & play them backMonday, February 25, 13
  12. 12. Presentation Breathing Spirituality, Energy, Intention Know the place Arrive Early Get comfortable with the audience Start with a common and simple subject (break the ice) Sight - scan the room Smile - like you are at a child Tone - relevant to the subject & audience Speed - right for the event & audienceMonday, February 25, 13
  13. 13. Dialogue Q&A Survey Engage audience members Strategies to maintain control of the room and conversationMonday, February 25, 13
  14. 14. Follow up After the presentation Summary Connections Call to action The central messageMonday, February 25, 13
  15. 15. Agenda Review 1. Challenges & opportunities in public speaking 2. The tools to effective public speaking 3. Fear, preparation, presentation, feedback 4. Practice 5. Speaking for the short attention span 6. Define key deliverables in a spokesperson briefing 7. Determine the frequency of the spokesperson briefing 8. identify the process for the spokesperson briefing 9. Define the feedback process to improve a spokesperson briefingMonday, February 25, 13

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