Communcation tools & web publishing

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Welfare 30 - Communications Workshop Day 2

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Communcation tools & web publishing

  1. 1. 30th Anniversary - Communications Communication Tools & Web Publishing Ramallah - Feb 11 - 2013 Session #2 by @rchakakiMonday, February 25, 13
  2. 2. your tools step #1Monday, February 25, 13
  3. 3. Session format • interactive - dialogue • open & transparent • productive - notes & outcome • provide constructive criticism to improve the process • Think digitalMonday, February 25, 13
  4. 4. will’s and won’t’s • will • focus on 30th anniversary • introduce social media communication tools • tweak processes to facilitate communication • highlight areas of improvement to be adopted longterm • measure outcome • will not • build or change the WF communication strategy • change the WF brand • stop current workflowMonday, February 25, 13
  5. 5. Agenda 1. Identify media channels 2. Review stakeholders per channel 3. Define engagement types through each channel 4. Identify the measuring tools per channel 5. Select channels relevant to the WF 30th 6. Drill down on the select channel training (ex. detailed twitter training) 7. Define an approach to integrate campaign dissemination and engagement across channels 8. Define a process and timeline to conduct outreach across the selected social media channels 9. Tools to be used (CRM, Analytics, Linked- in, Twitter, Facebook, HTML Mail, Social Networking on the WF 30th site.Monday, February 25, 13
  6. 6. who are we addressing? Individuals Int’l NGOs ?? ?? ?? Corporates Youth partners Int’l Gov Donors Health Institutions Beneficiaries Jerusalem The Welfare Architects Association Jerusalem Home OwnersMonday, February 25, 13
  7. 7. segment your targetMonday, February 25, 13
  8. 8. channels & usersMonday, February 25, 13
  9. 9. select your communication channels +Monday, February 25, 13
  10. 10. Monday, February 25, 13
  11. 11. social media landscapeMonday, February 25, 13
  12. 12. document fundraising notes sharing photo stream accounting sharing --- --- --- --- --- first giving evernote flicker xero dropbox thought niche social crowdsourcing credibility video leadership blog community --- --- --- --- --- indigogo wikipedia vimeo wordpress ning visual social HTML eMail slide sharing productivity tool analytics network ------ --- ------ --- --- campaign slideshare social text raven tools pinterest monitor mass social communication professional network --- channels social network --- crm ---- instant news ---- facebook & tools linked-in centric CRM twitterMonday, February 25, 13
  13. 13. drive traffic from various channels to your siteMonday, February 25, 13
  14. 14. shorter - faster - more relevant Hyper- connectivity shorter Hyper- attention transparency spans the micro cycle Miniaturization of content, Fragmentation products, and of demand services and supplyMonday, February 25, 13
  15. 15. Monday, February 25, 13
  16. 16. Celebration WebsiteMonday, February 25, 13
  17. 17. gift login register about calendar updates stories empowering Palestinans through programs of impact donate $57,999,00 birthday gifts so farMonday, February 25, 13
  18. 18. Walter’s hierarchy of needs - the user experienceMonday, February 25, 13
  19. 19. Walter’s hierarchy of needs - the user experienceMonday, February 25, 13
  20. 20. Content Management System • wordpress • dashboard • process to manage • authors, administrators, contributorsMonday, February 25, 13
  21. 21. HTML eMailMonday, February 25, 13
  22. 22. stories of a 30 year journey empowering Palestinans through programs of impact celebrating our 30th anniversary join our events sign up forwardMonday, February 25, 13
  23. 23. stakeholders - html eMail lists • Segmented lists your inputMonday, February 25, 13
  24. 24. social networksMonday, February 25, 13
  25. 25. FaceBook page basicsMonday, February 25, 13
  26. 26. Facebook - ENGAGE • Quality vs. Quantity • Brand the URL • Name your page appropriately • Take prospects to a welcome tab, not your wall • Engage potential fans • Check market insights • Create interactive campaigns - zeedna ex. • Security - know your admin! - CC ex.Monday, February 25, 13
  27. 27. stakeholders - FB audiences • Segmented lists your inputMonday, February 25, 13
  28. 28. planking - viral memesMonday, February 25, 13
  29. 29. you get one chance do it rightMonday, February 25, 13
  30. 30. TwetiquetteMonday, February 25, 13
  31. 31. Twetiquette • Be yourself - don’t be an eggMonday, February 25, 13
  32. 32. Twetiquette • Be yourself - don’t be an egg • Mind Your MannersMonday, February 25, 13
  33. 33. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too MuchMonday, February 25, 13
  34. 34. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too Much • Use #Hashtags AppropriatelyMonday, February 25, 13
  35. 35. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too Much • Use #Hashtags Appropriately • Watch What You TweetMonday, February 25, 13
  36. 36. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too Much • Use #Hashtags Appropriately • Watch What You Tweet • Don’t Get Too PersonalMonday, February 25, 13
  37. 37. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too Much • Use #Hashtags Appropriately • Watch What You Tweet • Don’t Get Too Personal • Write ProfessionallyMonday, February 25, 13
  38. 38. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too Much • Use #Hashtags Appropriately • Watch What You Tweet • Don’t Get Too Personal • Write Professionally • Be Aware of Your AudienceMonday, February 25, 13
  39. 39. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too Much • Use #Hashtags Appropriately • Watch What You Tweet • Don’t Get Too Personal • Write Professionally • Be Aware of Your Audience • Be Timely With CommunicationMonday, February 25, 13
  40. 40. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too Much • Use #Hashtags Appropriately • Watch What You Tweet • Don’t Get Too Personal • Write Professionally • Be Aware of Your Audience • Be Timely With Communication • Address Customer Service Issues PrivatelyMonday, February 25, 13
  41. 41. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too Much • Use #Hashtags Appropriately • Watch What You Tweet • Don’t Get Too Personal • Write Professionally • Be Aware of Your Audience • Be Timely With Communication • Address Customer Service Issues Privately • Warn Followers if You’re Going to Tweet A LotMonday, February 25, 13
  42. 42. the basicsMonday, February 25, 13
  43. 43. the basics • Twitter Handle - @rchakakiMonday, February 25, 13
  44. 44. the basics • Twitter Handle - @rchakaki • Language (140 characters)Monday, February 25, 13
  45. 45. the basics • Twitter Handle - @rchakaki • Language (140 characters) • RT (Retweet)Monday, February 25, 13
  46. 46. the basics • Twitter Handle - @rchakaki • Language (140 characters) • RT (Retweet) • quoteMonday, February 25, 13
  47. 47. the basics • Twitter Handle - @rchakaki • Language (140 characters) • RT (Retweet) • quote • ccMonday, February 25, 13
  48. 48. the basics • Twitter Handle - @rchakaki • Language (140 characters) • RT (Retweet) • quote • cc • dmMonday, February 25, 13
  49. 49. the basics • Twitter Handle - @rchakaki • Language (140 characters) • RT (Retweet) • quote • cc • dm • #ff (follow friday)Monday, February 25, 13
  50. 50. the basics • Twitter Handle - @rchakaki • Language (140 characters) • RT (Retweet) • quote • cc • dm • #ff (follow friday) • listsMonday, February 25, 13
  51. 51. the basics • Twitter Handle - @rchakaki • Language (140 characters) • RT (Retweet) • quote • cc • dm • #ff (follow friday) • lists • Clients (Tweet deck, twitter 4 iphone)Monday, February 25, 13
  52. 52. the basics • Twitter Handle - @rchakaki • Language (140 characters) • RT (Retweet) • quote • cc • dm • #ff (follow friday) • lists • Clients (Tweet deck, twitter 4 iphone) • Tools (www.twitterfall.com), co-tweetMonday, February 25, 13
  53. 53. #welfare30Monday, February 25, 13
  54. 54. stakeholders - twitter audiences • Segmented lists • Organizations • Celebrities your input • Partners • Members • BeneficiariesMonday, February 25, 13
  55. 55. slideshare sharing your contentMonday, February 25, 13
  56. 56. statisticsMonday, February 25, 13
  57. 57. engagement toolsMonday, February 25, 13
  58. 58. engagement tools • Polls • Surveys • Sweepstakes • Coupons • User-Generated Photo, Essay, and Video Contests • Pick your Favorites • Quizzes • Trivia  • Group DealsMonday, February 25, 13
  59. 59. stakeholders - engagement tools • Segmented lists - per tool type. • Ex. Polls on stats on YES program - who do you target? economists? your inputMonday, February 25, 13
  60. 60. Publishing ProcessMonday, February 25, 13
  61. 61. Digital Tools - relevant for this phase • Social networks • HTML Newsletter - campaign monitor, mail chimp, constant contact • Facebook • Twitter • Linked-in • Pinterest • Publishing - tweetdeck, tweetie • Co-publishing - Co-tweet, HootsuiteMonday, February 25, 13
  62. 62. Seed Content Update Channel Target Owner • WAY Website • pinterest • Twitter • FB • Linked In • Blog • Funding Site • Video • Monitoring Tools • NewsletterMonday, February 25, 13
  63. 63. Other expressions Channel Target Owner • TV • Radio • Apparel - tshirts, bracelets etc. • print media.. harpers’ bazzar .. arabian business week etc. where else? what else?Monday, February 25, 13
  64. 64. Agenda Review 1. Identify media channels 2. Review stakeholders per channel 3. Define engagement types through each channel 4. Identify the measuring tools per channel 5. Select channels relevant to the WF 30th 6. Drill down on the select channel training (ex. detailed twitter training) 7. Define an approach to integrate campaign dissemination and engagement across channels 8. Define a process and timeline to conduct outreach across the selected social media channels 9. Tools to be used (CRM, Analytics, Linked-in, Twitter, Facebook, HTML Mail, Social Networking on the WF 30th site.Monday, February 25, 13

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