Prefix Capabilities Summary

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Capabilities Summary for PREFIX™ Retail Solutions

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Prefix Capabilities Summary

  1. 1. The Right People. The Right Process. Right from the Start. CAPABILITIES
 PRESENTATION
 Prepared For: You Prepared By: PREFIX Retail Solutions March, 2009 www.pr efixgroup. com 3159
Via
De
Cabello
 (858)
756-6240
 Encinitas,
CA
92024
 (858)
759-7031
Fax
 The Right People. The Right Process. Right from the Start.
  2. 2. EXECUTIVE
SUMMARY
 •  A task force of Retail & Marketing Specialists •  A Process-Driven Approach to developing individual stores, rollouts and Retail infrastructure •  A unique blend of experience in building Brands and Retail Operations •  A menu of services—offered a la carte or in concert—ranging from Financial Grounding through Market Launch “Cash
 “Hammer/ Register”
 Nail”
icon
 icon
 STORE MARKET PLAN DESIGN & STORE LAUNCH OPERATIONS & REAL ESTATE CONSTRUCTION & MARKETING 2 The Right People. The Right Process. Right from the Start.
  3. 3. EXECUTIVE
SUMMARY
 METHODOLOGY A Rigorous Approach to any scope of work… …whether augmenting a client’s existing Retail team and infrastructure… …or performing as a turnkey, de facto Retail Department. 3 The Right People. The Right Process. Right from the Start.
  4. 4. EXECUTIVE
SUMMARY
 METHODOLOGY The “Sweet Spot” A balance of: BRAND IDEALS; LONG-TERM BUSINESS CASE ; IMMEDIATE FINANCIAL OBJECTIVES. 4 The Right People. The Right Process. Right from the Start.
  5. 5. EXECUTIVE
SUMMARY
 WHO SHOULD BE A CLIENT? Powerful Brands & Visionary Managers seeing the opportunity to enter this critical, high-margin consumer-direct channel; Existing Retail Businesses looking to take advantage of the current economic environment, but needing to support existing infrastructure with fast, flexible execution; Existing Retail Operations that have had to cut their internal resources, whether at a corporate or store level; Venture and Private Equity Firms with Retail concepts either incubated or in their portfolios, but without the expertise to efficiently activate them. 5 The Right People. The Right Process. Right from the Start.
  6. 6. EXECUTIVE
SUMMARY
 WHO HAVE WE WORKED WITH? Founded in 2009, PREFIX™ is comprised of professionals with direct experience in bringing brands to market through Consumer-Direct channels. This has involved: Concept Retail Stores; Temporary “Pop-Up” Retail; Shop-in-Shops; Ecommerce; and Event Activation Denver, CO 6 The Right People. The Right Process. Right from the Start.
  7. 7. PRACTICES
 MARKET PLANNING & REAL ESTATE “ONE CITY BLOCK MIGHT AT AS WELL BE A MILLION MILES.”! SERVICES BENEFITS >  Financial Modeling >  Actionable Budgets >  Market Entry Plan >  Holistic View of Roll Out >  Site Location >  Benchmarked Locations >  Real Estate Searches >  Minimized Legal Fees >  Lease Negotiation >  Minimized Number of “Surprises” Threatening >  Local Liaising: Timelines and Budgets >  City Agencies >  Neighborhood Associations 7 The Right People. The Right Process. Right from the Start.
  8. 8. PRACTICES
 DESIGN & CONSTRUCTION “THE MOST REWARDING AND MOST DANGEROUS PART OF IT.”! SERVICES: BENEFITS >  Co-Develop Client Briefs >  Brand-Driven Directives >  Develop RFPs and Source >  Appropriately Complex Vendors Vendor Evaluation >  Architecture >  Coordination of Disparate >  Millwork/Fixturing Vendors, Permits, etc. to >  Construction Protect Timelines >  Secure Permits >  Constant Value Engineering >  Project Manage Design & >  Accountability Throughout Construction Process 8 The Right People. The Right Process. Right from the Start.
  9. 9. PRACTICES
 STORE OPERATIONS “IDENTIFYING INDIVIDUAL NEEDS AND CUSTOM SOLUTIONS.”! SERVICES BENEFITS >  Sales Generation >  Dependable Forecasts >  Custom Systems & >  Optimized GPM Processes >  Reduced Shrink >  Human Resources >  Reduced Employee Turnover >  Training Manuals >  SOPs >  Reduced Compensation as Percentage of Sales >  Merchandising Optimization >  Scalable Systems >  BOH Operations 9 The Right People. The Right Process. Right from the Start.
  10. 10. PRACTICES
 STORE LAUNCH & MARKETING “LOOKING FOR WAYS TO PLUG INTO THE COMMUNITY”! SERVICES: BENEFITS: >  Market Outreach >  Pre-Opening Awareness >  Database Development >  Cost Effective Impressions >  DM Campaigns >  Integration with >  Market Priming Programs Ecommerce >  CSR & PR/Media >  Cost Effective Launch >  Launch Events Events >  Coops with Local Alliances >  Consistent Storytelling >  Visual Merchandising/POP 10 The Right People. The Right Process. Right from the Start.
  11. 11. CASE
STUDIES
 SCOPE: Strategy > Store Launch 6,400 S.F. Flagship, Boulder, CO >  Development of 3 Permanent Stores, 3 Markets >  Flagship, Street and Mall Properties >  Integrate Retail Operations into a Wholesale Business 11 The Right People. The Right Process. Right from the Start.
  12. 12. CASE
STUDIES
 The Brand Assignment > Sustainability > Product Education > Community Areas and Programs Customers are greeted by > Educative Elements a combination of art installation and education > Storytelling on the local flora. 12 The Right People. The Right Process. Right from the Start.
  13. 13. CASE
STUDIES
 The Business Assignment > Fixture & Staff Productivity > Promotions Productivity > Revenue, Margins & Profitability Ramp Marketing involves: brand- > Build-Out Cost & Capital Payback Targets right themes; partnering with local businesses; and > ROIC fostering customer loyalty. 13 The Right People. The Right Process. Right from the Start.
  14. 14. CASE
STUDIES
 SCOPE: Strategy > Store Launch 1,000 s.f. store, Fashion Island, Newport Beach, CA (at left); Cover Story around the U.S. launch (above right) >  Integrate Asia’s Third Largest Cosmetics Company into the U.S. Market >  Develop Corporate Infrastructure & Systems >  Source Real Estate, Vendors and Project Manage Store Openings 14 The Right People. The Right Process. Right from the Start.
  15. 15. CASE
STUDIES
 SCOPE: Strategy > Store Launch >  Develop Strategy for Store Operations Alongside Corporate Restructure >  Launched BEBE SPORT Brand and New Stores to Support It >  10 stores involving Canada, Hawaii, Bay Area, Mall of America, MN 15 The Right People. The Right Process. Right from the Start.
  16. 16. CASE
STUDIES
 SCOPE: Strategy > Store Launch > Integrate Retail into a $40 Million, 150 Year Old, Family-Owned Business > Develop First Freestanding Company-Owned Stores Since the Original Manhattan Apothecary in 1851 > Integrate Retail Concept into Nordstrom (shop-in-shops) 16 The Right People. The Right Process. Right from the Start.
  17. 17. CASE
STUDIES
 SCOPE: Temporary Retail > Test Market for Potential Permanent Retail (Los Angeles, CA) > Lead Acquisition > Develop Community Partnerships, e.g., Whole Foods > Provide Inventory Liquidation 17 The Right People. The Right Process. Right from the Start.
  18. 18. CASE
STUDIES
 SCOPE: Temporary Retail/Festival Denver, CO > Produce Large-Scale Events (300,000+ Attendance) > Secure & Manage Vendors, Entertainment, Corporate Sponsorships > Develop PR: Event Releases, Story-Pitching, Media Interviews > Partner with Local Retailers in Upscale Denver Shopping District 18 The Right People. The Right Process. Right from the Start.
  19. 19. CASE
STUDIES
 TESTIMONIALS “Engaging the community was a big goal for our retail project. We wanted to create environments that fostered conversations and interactions. That’s what our brand is about and I believe we came up with some very creative ways to make that happen.” Beaver Theososakis, Founder, prAna “With a massive influx of retail real estate hitting the market and a lack of competition, 2009 will be one of the best years in decades for retailers to plan expansion. I can easily see agile businesses like PREFIX helping clients to land grab and develop creative, compelling retail projects.” Steve Cutter, President, Lockehouse Retail Group, Inc. “We had less than eight months from original concept of the bebe sport brand to our first store opening. Danielle was an integral part of the success. She integrated the brand into all details of the business.” Patrick McGahan, Vice President of Store Operations, bebe 19 The Right People. The Right Process. Right from the Start.
  20. 20. CONTACT
INFO
 CONTACT INFO Rick Bolton, Co-Founder & Strategy Specialist 760-815-9663 rick@prefixgroup.com 20 The Right People. The Right Process. Right from the Start.

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