MARKETPLACE : The Partner ChannelCountry OnBoarding ROADMAP & Support planMain steps to launch the project 2012           ...
Our objectives are :         BRING EXPERTISE and VISION 360  • Plan, execute and coordinate successful country    deployme...
Our team is :                    2 + 1 ROLL OUT MANAGER    PLURI-DISCIPLINAR PROFILES with HIGH MOBILITY  + DOMAIN LEADS S...
OnboardingSTEPS
Project onboarding : An iterative, step by step approach           Ready to         integrate the                         ...
Phase 1        Phase 2                 Phase 3         Phase 4              Phase 0                                       ...
Phase 0 : Commitment                                                         Phase 0to get ready to start the MKP Program ...
Phase 1 : Preparation phase                                                                                Phase 1        ...
Phase 1Phase 1 : Detailed tasks to achieve                                                                                ...
The « Must have » to go on phase 2 ?  • catalogue produit, plateforme localisée, chef    de projet local, navision        ...
Phase 2 : Rollout                                                                                              Phase 2    ...
Phase 2                                                                                                                   ...
Phase 2                                                                                                                   ...
Phase 3Phase 3 : Pre & post launch                                 Pre & post launch                       • 1. Checklist ...
Phase 3Phase 4 : RUN                                              Pre & post launch                • Marketplace exploitat...
Roles and responsibilities                                                        Country project leader                  ...
Project onboarding : An iterative, step by step approach                    Step 0             Step 1               Step 2...
BEST IN CLASS TOOLS & EXPERT CONTRIBUTION                     ECOMMERCE TOOLS & INTEGRATION                              D...
Tools and methodology                                                          RACE                                       ...
Support plan     • Connect on MyBuzz to have all documentation              – http://mybuzz.extranet.royalcanin.org/Market...
Support plan for 2013                  • List domains with on site / distance support                    from domain leads...
Feedback Process                                   http://www.surveymonkey.com/s/MSB7KSK• At the end of each step, please,...
eRETAILING PROGRAM ROADMAP 2012             1     2   3   4    5   6   7     8      9 10 11 12 13 14 15 16 17 18 19 20 21 ...
Thank you            V01 . Confidential document :                  Internal use only
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Mkp rollout process presentation v2_r2l

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Mkp rollout process presentation v2_r2l

  1. 1. MARKETPLACE : The Partner ChannelCountry OnBoarding ROADMAP & Support planMain steps to launch the project 2012 V01 . Confidential document : Internal use only
  2. 2. Our objectives are : BRING EXPERTISE and VISION 360 • Plan, execute and coordinate successful country deployments • Support countries / regions with training, tools and methodology to enable change, raise competences within the organisation • Define organisation, targets and KPI’s • Continuous improvement : test, learn and adapt to local context and needs • anticipate go live with the right profiles / visibility V01 . Confidential document : Internal use only
  3. 3. Our team is : 2 + 1 ROLL OUT MANAGER PLURI-DISCIPLINAR PROFILES with HIGH MOBILITY + DOMAIN LEADS SUPPORT • 1 Supply chain lead • 1 IT Lead + 1 Navision lead + 1 Hybris Architect • 1 Legal central lead • 1 financial central lead • 1 compliance lead • 1 Product content manager • 2 business analysts • 1 eMarketing consultant • SEO / ANALYTICS / CONTENT support • Hybris training support
  4. 4. OnboardingSTEPS
  5. 5. Project onboarding : An iterative, step by step approach Ready to integrate the 1 step = 1 month Ready to Go Live onboardingStep 0 Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Phase 1 Phase 3Phase Phase 2 Phase 4 Preparation Pre & post 0 Rollout RUN phase launch Phase 0 : COMMITMENT In order to start a local project in good conditions, fundamentals have to be shared and validated between central & the1GM prior to the induction session. Phase : PREPARATION This is a half day / one day session, depending the the complextity,ROLLOUT of must be Before starting the deployment of on country, few concretes task the level initialize : With this work, the rollout will take Phasewith an existing platform place 2 : understanding and the scope (POS / VET ) an iterative, step by step approach, central Several month of onboarding, with and help the country to engage people. roll out manager + domain experts Phase 3 : PRE &support the country going will follow and POST LAUNCH Launch and post launch are critical steps, central team and local follow a day through all the identified tasks by day plan to ensure a smooth launch The country take the lead with the support of Campus This is a generic roadmap, each onboarding plan is unique V01 . Confidential document : Internal use only
  6. 6. Phase 1 Phase 2 Phase 3 Phase 4 Phase 0 Pre & post launch RUN Preparation phase Rollout GO LIVE STEP 7 STEP 6 STEP 3 STEP 5 STEP 4 STEP 2 STEP 1 START STEP 01 Step = 1 month
  7. 7. Phase 0 : Commitment Phase 0to get ready to start the MKP Program in good conditions • Commitment Check-list – Business model (Portal or merchant, VET / POS) – Resources involved on the project (Orga, Budget) – Macro-plan defined • Who – The check-list is validated by Country (GM) and Campus V01 . Confidential document : Internal use only
  8. 8. Phase 1 : Preparation phase Phase 1 Preparation phaseEase the process of onboarding • Preparation of all the technical stuff before starting the rollout – 1 day session to explain the preparation phase • Rollout process (roles & step) • Domain presentation • Preparation task to do • Point of contact for each domain • 1st agenda with Milestones – 2 months to complain the preparation tasks – Phase follow-up • Bi monthly alignment + follow up between country lead & roll out manager V01 . Confidential document : Internal use only
  9. 9. Phase 1Phase 1 : Detailed tasks to achieve Preparation phaseDomain Actions Details Country Campus (Day) (Day)IT PLATFORM INITIALIZATION • Country MKP platform initialisation 0 5 • Default Product catalog importIT INTERFACES • Specify & Realize the order Interfaces (MKP > Minos) and order status (Minos > MKP) • Interface of price will come laterProject HYBRIS TRAINING & PLATFORM • Training Admin + Project Lead (roll out manager / on site) 6 2Managemen TEST • Platform test and play with features, first feedback (rapportt d’étonnement)Content PRODUCT CONTENT • Explain the translation process (webex) 4 1 • ICD content update • Integration of product in MKPContent COMM CONTENT • Translation by the country 10 2 • Content IntegrationBusiness & BUSINESS PLAN AND SALES • Reading + Campus webex 3 0sales TARGET • Business plan initialization • FeedbackProject SHARE & LEARN > • 1 or 2 participation to a country roll out session / UAT session. (on site ) 3 3Managemen PARTICIPATION TO A ROLL OUT • 1 or 2 participation to weekly alignement sessions (webex or call)t STEP IN A COUNTRY • Country feedbackSupply chain SUPPLY CHAIN PREPARATION • Read supply chain impact + shipping costs estimation (1st draft 3 1,5 benchmark) • 1st feedback with questions • Read RFQ • Call with central lead + roll out manager (or webex)to answer questionsFinance FINANCE PREPARATION • Read document 3 1,5 • 1st feedback with questions • Call with central lead + roll out manager (or webex)to answer questions
  10. 10. The « Must have » to go on phase 2 ? • catalogue produit, plateforme localisée, chef de projet local, navision V01 . Confidential document : Internal use only
  11. 11. Phase 2 : Rollout Phase 2 Rollout • Step 3 – Deep dive session • 2 days of presentation of the strategic goals of the Marketplace – Validation of the preparation phase – Presentation & training of the platform – Planning, tasks, roles & workload for implementation – Partner Round table + commercial argumentation • Step 3 to 6 : Rollout – Supply chain implementation – Business & Sales – Financial flows & cost breakdown – Marketing & communication plan – IT implementation – Legal agreement – Content initialization – Project management V01 . Confidential document : Internal use only
  12. 12. Phase 2 RolloutPhase 2 : Detailed job to do Step 3 Step 4 Step 5 Step 6Supply chain implementation ERP -> WMS process Training DC, Select shipping & hotline partner Shipping partner & Shipping cost and method hotline MarketBusiness & sales Partner deployment plan Partner argumentation Partner round table argumentation (Vet, Pos, preparation finalization Localization…)Financial process definition Financial flow IT implementation specification Testing Training (Navision..)Marketing & communication Promotion / e- Marketing & Comm plan definition, promo plan, loyalty Marketing & Comm plan marketing / KPI prog initialization training KPI definition (promo, merch…)It implementation Interface & IT dev (Interface, Final testing : User change request MKP change, local Interfaces Testing Acceptance Test specification ERP)Legal affairs Legal conditions Legal conditions validation Legal content finalization adaptationContent initialization Testing / Finalization of the translation validationProject management Project plan follow-up, Internal communication and engagement of the all team Coordination between central & local team & reporting Training session plan
  13. 13. Phase 2 RolloutPhase 2 : Detailed job to do Step 3 Step 4 Step 5 Step 6Supply chain implementation ERP -> WMS process Training DC, Select shipping & hotline partner Shipping partner & Shipping cost and method hotline MarketBusiness & sales Partner deployment plan Partner argumentation Partner round table argumentation (Vet, Pos, preparation finalization Localization…)Financial process definition Financial flow IT implementation Testing Training specification (Navision..)Marketing & communication Promotion / e- Marketing & Comm plan definition, promo plan, loyalty Marketing & Comm marketing / KPI plan initialization prog training (promo, merch…) KPI definitionIt implementation Interface & IT dev (Interface, Final testing : User change request MKP change, local Interfaces Testing Acceptance Test specification ERP)Legal affairs Legal conditions Legal conditions validation Legal content finalization adaptationContent initialization Testing / Finalization of the translation validationProject management Project plan follow-up, Internal communication and engagement of the all team Coordination between central & local team & reporting Training session plan
  14. 14. Phase 3Phase 3 : Pre & post launch Pre & post launch • 1. Checklist to launch (2 weeks before go live) – Validation that all is ready : Promo, merch, comm, IT, content, training.. • 2. Go-Live • 3. Pilot phase (Until 1 month Go live) – « High level » of support – Tracking -> reporting – Debug and change request • 4. Ramp up – Make the MKP bigger (more partner, Central (md) 12 traffic…) Country (md) 25
  15. 15. Phase 3Phase 4 : RUN Pre & post launch • Marketplace exploitation – Digital marketing strategy and plan, KPI’s – Service level agreement – Country support for each domains • Activity follow-up – Analytics : sales, traffic, campaigns – Sales targets – Best practices – ROI Central (md) 12 Country (md) 25
  16. 16. Roles and responsibilities Country project leader • Coordinate internal roll out plan • Align locally & central with marketing, communication, logistics, business & management teams • Engage the chosen local business model • Define KPI and track performance Country Domain Leader Country GM • Support the country in his domain • Validate of the program integration • Give the main orientation on the way to • Assign the local resources implement the marketplace • Validate the Business model • Insure the coherence between countries Central Business Owner • Validate the integration of the country in Central Domain Leader the program • Implement the marketplace in his • Validate the roadmap of the MKP domain • Assign central resources for the rollout • Support the country in his domain • Give feedback to improve the marketplace & onboarding plan Rollout manager • Define & follow the project Onboarding • Support the country on the rollout program • Capitalize & Industrialize the deployment
  17. 17. Project onboarding : An iterative, step by step approach Step 0 Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Phase 3 Phase Phase 1 Phase 2 Phase 4 Pre & post 0 Preparation Rollout RUN launchCountry GMCountry ProjectleaderCountry DomainleadersCentral BusinessownerRollout ManagerCentral domainleader Strongly involved Involved Weakly Involved V01 . Confidential document : Internal use only
  18. 18. BEST IN CLASS TOOLS & EXPERT CONTRIBUTION ECOMMERCE TOOLS & INTEGRATION DOMAIN EXPERTS Internal use only confidential
  19. 19. Tools and methodology RACE 1| REACH 4| 2 | ACT ENGAGE 3 |CONVER SOSTAC T V01 . Confidential document : Internal use only
  20. 20. Support plan • Connect on MyBuzz to have all documentation – http://mybuzz.extranet.royalcanin.org/Marketplace-the- Partner-Channel/Marketplace-Document-area Filter per Video to domain understand in 2 minutes the MKP Test your knowledge V01 . Confidential document : Internal use only
  21. 21. Support plan for 2013 • List domains with on site / distance support from domain leads / partners • Training capacity : emarketing, Hybris, PIM implementation, analytics, finance, legal V01 . Confidential document : Internal use only
  22. 22. Feedback Process http://www.surveymonkey.com/s/MSB7KSK• At the end of each step, please, give us your feedback to improve the rollout process for the next step and for the other country. V01 . Confidential document : Internal use only
  23. 23. eRETAILING PROGRAM ROADMAP 2012 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31JANUARYFEBRUARYMARCHAPRIL POS MODELMAY POS MODEL POS MODELJUNE 3D KIBBLES FRANCE STEP 2/8 SPAIN GO LIVEJULY CANADA KICK OFF MYBUZZ UPDATEAUGUST VET MODELSEPTEMBER UK GO LIVE eRSC BANNER FACTORYOCTOBER GERMANY GO LIVENOVEMBER V1.2 POS + VET EvaluationDECEMBER V2.0 POS + VET PORTAL MODEL New Proj RELEASE GO LIVE ONBOARDING
  24. 24. Thank you V01 . Confidential document : Internal use only

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