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2013 Key Trends for Smartphones and Mobile Devices in Latin America

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This report analyzes key trends that will influence mobile device sales in Latin America in 2013. Declining prices for smartphones, social networking apps, and government and operator initiatives will stimulate demand in the mass market, driving record levels of growth in smartphone sales in the next five years. This will create challenges and opportunities for operators and vendors to meet demand for affordable devices, stimulate data services uptake and provide the infrastructure needed to support the increase in
data traffic. More info at http://latamtelecom.net/reports

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2013 Key Trends for Smartphones and Mobile Devices in Latin America

  1. 1. 2013 Insight Key Trends for Smartphones and Mobile Devices in Latin America LATAM TELECOM January 2013http://LATAMTelecom.net
  2. 2. Table of Contents1 Executive Summary2 Key Statistics and Market Overview • Key Statistics • Market Overview • Market focus: Argentina, Brazil3 Key Trends • Increased affordability of devices will expand smartphones to the mass market • Expansion of mobile Internet and data services will create demand • An emerging middle class and changing consumption patterns will drive smartphone adoption4 Conclusions
  3. 3. List of Tables and ChartsTables •• Table 1 Latin America Telecoms Market Key Demographics 2013 Table 2 Government Initiatives in Latin America to improve Internet accessCharts • Figure 1 Mobile handset sales by category as percentage of total unit sales • Figure 2 Smartphone penetration per capita in Latin America from 2007 to 2015 • Figure 3 2012 Market Share Total Mobile Handset Sales • Figure 4 2012 Market Share by Operating System • Figure 5 Smartphone and Feature Phone units sold as percentage of total unit sales • Figure 6 Smartphone average selling price and unit sales as percentage of total mobile handset sales • Figure 7 Latin America Voice and Data Revenue • Figure 8 Latin America GDP per capita, 2010-2015 • Figure 9 Top Ten Social Networking Global Markets
  4. 4. AbstractThis report analyzes key trends that will influence mobiledevice sales in Latin America in 2013. Declining prices forsmartphones, social networking apps, and government andoperator initiatives will stimulate demand in the massmarket, driving record levels of growth in smartphone sales inthe next five years.This will create challenges and opportunities for operators andvendors to meet demand for affordable devices, stimulate dataservices uptake and provide the infrastructure needed tosupport the increase in data traffic.
  5. 5. Smartphone sales in LatinAmerica will grow at recordlevels in the next five years, bothin terms of unit sales and as apercentage of total handsetsales.By 2016, one out of every twomobile handsets sold in LatinAmerica will be a smartphone.
  6. 6. Sample Chart Smartphone and Feature Phone units sold as percentage of total unit sales
  7. 7. 2013 Latin America Key Statistics 742 126% 11% Total Mobile Subscriptions Mobile Smartphone (Millions) Penetration penetration
  8. 8. Three Key Trends In 20131 Increased affordability of devices will expand penetration The Average Selling Price for smartphones in Latin America has decreased in the last five2 years, reaching $175 in 20127. This trend will continue, reaching $123 by 2016. Expansion of mobile data services will create demand Operators in Latin America are looking at data services to drive revenue growth; smartphone adoption, particularly in the mass market, will be a key element for data services uptake.3 An emerging middle class will drive adoption A rising middle class with increasing purchasing power will drive demand for items previously considered as luxury goods, like smartphones and tablets.
  9. 9. Thank YouLATAM TELECOMhttp://LATAMTelecom.nethttp://twitter.com/LATAMTelecom

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