Wordpress + Facebook
Connecting with friends gives results
@CartoonsByJim
Which is more important
Facebook
Or
Your Wordpress Website?
Rules for Building Web Traffic
1. Find your readers
2. Draw them to the site
3. Refer to 1
A niche sports brand
Website
Home Page
Facebook Page
We Made 3 Changes
1. Increase posting frequency
2. Make website the destination
3. Re-purpose content
The Results
The Results
The Results
How we did it
1. Automatic Posting
2. Simpler Like Us Button
3. Facebook Popup
4. Horizontal Sharing Toolbar
5. 1Click Soc...
Automatic Posting – NextScripts SNAP
Features
• Randomised posting times
• Limit speed and frequency to each
network
• Inc...
Facebook - front end
Next Scripts – front end
NextScripts – back end
Facebook Social Plugin Widgets
Facebook Page Promoter Lightbox
Floating Social Bar & Digg Digg
Final Results
Likes rose 400 – 550 in 2 weeks
1 year later FB Likes <2,000
Free Case Study writeup
Wordpress social media
automation:
Building audiences across
platforms
A copy for everyone
http://...
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WordPress + Facebook how to connect with friends

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Presentation to WordCamp Auckland 2014.
Wordpress and Facebook Connecting with Friends Gives Results. Case study detailing all the plugins we used to grow Facebook fans from 300 - 2000 for Rowperfect sports brand.

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  • Posting 3 x per day on Facebook, 1 x per day blog post
    One fed to the other.
    Imbalance in readers – 4,500 newsletter subscribers; 350 Facebook fans

  • The first was to do with posting amounts and timing. We increased the frequency of posting and changed what time of day we posted Facebook updates. This was increased to 5-6 times a day (effectively doubling our previous posting frequency).
    The second major change is where we post from. We changed all sources of our posts to our website and then linked to them.
    Our third major change was where we sourced our content from. It’s important to note here we hardly ever created original content – we either shared others or repurposed our archived content.
  • SNAP, social network auto posting
  • Adds Adds 3 facebook social plugins as wordpress widgets: Facebook Recommendations, Facebook Activity Feed, and the Facebook Like Box
  • Sessions number compare % new sessions
  • WordPress + Facebook how to connect with friends

    1. 1. Wordpress + Facebook Connecting with friends gives results
    2. 2. @CartoonsByJim
    3. 3. Which is more important Facebook Or Your Wordpress Website?
    4. 4. Rules for Building Web Traffic 1. Find your readers 2. Draw them to the site 3. Refer to 1
    5. 5. A niche sports brand Website Home Page Facebook Page
    6. 6. We Made 3 Changes 1. Increase posting frequency 2. Make website the destination 3. Re-purpose content
    7. 7. The Results
    8. 8. The Results
    9. 9. The Results
    10. 10. How we did it 1. Automatic Posting 2. Simpler Like Us Button 3. Facebook Popup 4. Horizontal Sharing Toolbar 5. 1Click Social Picture Sharing 6. Floating Sharebar 7. Mobile Plugin
    11. 11. Automatic Posting – NextScripts SNAP Features • Randomised posting times • Limit speed and frequency to each network • Include/exclude categories • Choose start dates • Choose page types
    12. 12. Facebook - front end
    13. 13. Next Scripts – front end
    14. 14. NextScripts – back end
    15. 15. Facebook Social Plugin Widgets
    16. 16. Facebook Page Promoter Lightbox
    17. 17. Floating Social Bar & Digg Digg
    18. 18. Final Results Likes rose 400 – 550 in 2 weeks 1 year later FB Likes <2,000
    19. 19. Free Case Study writeup Wordpress social media automation: Building audiences across platforms A copy for everyone http://creativeagencysecrets.com/ WordCamp/

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