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The Art and Science of Generating Leads

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Detailed explanation of how to get leads for your advisory business. Rebecca sets out
1 - a process,
2 - the components you need
3 - a methodology to follow
4 - free ebook resources
5 - an offer GUARANTEED to get you 300% ROI within 3 months

Includes detailed explanations and a video can be watched to accompany https://www.youtube.com/watch?v=IhIXY9CppAY

Published in: Business
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The Art and Science of Generating Leads

  1. 1. The Art & Science Of Generating Leads
  2. 2. What are leads? Why are they elusive?
  3. 3. What is a business process? A business process or business method is a collection of related, structured activities or tasks that produce a specific service or product (serve a particular goal) for a particular customer or customers. It may often be visualised as a flowchart of a sequence of activities with interleaving decision points or as a Process Matrix of a sequence of activities with relevance rules based on data in the process. Source: Wikipedia
  4. 4. What is a business process? A business process or business method is a collection of related, structured activities or tasks that produce a specific service or product (serve a particular goal) for a particular customer or customers. It may often be visualised as a flowchart of a sequence of activities with interleaving decision points or as a Process Matrix of a sequence of activities with relevance rules based on data in the process. Source: Wikipedia
  5. 5. The New Business Methodology
  6. 6. 8 Phases of New Business 1. State your business - articulate proposition, branding, understand competitive offerings 2. Marketing communications - what you’ve done to date and the results 3. New business pipeline - sales by stage, success and failure analysis for clients 4. Profile raising - how you become famous, where your audience(s) can be found 5. Relationship development - what tools are used, sales prospect development timeline 6. Creating opportunities - where you can be selling and building a
  7. 7. This is NOT a process It’s a list of components
  8. 8. Let’s build YOUR New Business Development Components
  9. 9. State your business
  10. 10. Creative Agency Secrets - State your business Marketing Success Unlocked An agency specialising in execution marketing for small and medium businesses. Creative Agency Secrets are experts in digital marketing execution. We help you find new paying clients for your products and services. We’re all about increasing sales, driving traffic and increasing return on investment. We do this in 3 ways • Setting up the tactical marketing plan, processes and tools that will showcase your business to potential customers and make it easy for them to buy. • Executing the marketing for your business; or • Training and coaching you to do the marketing execution
  11. 11. Marketing communications
  12. 12. Creative Agency Secrets - Marketing communications Collateral Website Business Cards Note Pads Blog Newsletters (3) PitchPack video brochure Expert articles Marketing communications - what you’ve done to date and the results
  13. 13. New business pipeline
  14. 14. Creative Agency Secrets - New business pipeline Enquiry Source Discussion stage Priced proposal Decision Win/Lose Is there a pattern? New business pipeline - sales by stage, success and failure analysis for clients
  15. 15. Profile raising
  16. 16. Creative Agency Secrets - Profile raising Public Relations Articles Public speaking Workshops Webinars Events Slideshare Trade magazine columnist Profile raising - how you become famous, where your audience(s) can be found
  17. 17. Relationship development
  18. 18. Creative Agency Secrets - Relationship development Autoresponders Social media Joint ventures Networking (again) Trade / professional memberships Circles of influence Unhurried conversations Sub-contracted services Relationship development - what tools are used, sales prospect development timeline
  19. 19. Creating opportunities
  20. 20. Creative Agency Secrets - Creating opportunities New business day Record opportunities Pipeline progress Creating opportunities - where you can be selling and building a u
  21. 21. Making new business happen
  22. 22. Creative Agency Secrets - Creating opportunities CAS as a client Responsibility for year plan KPIs monthly Making new business happen - internal processes that support the
  23. 23. Analysis & Feedback
  24. 24. Creative Agency Secrets - Analysis and feedback Analytics Goals KPIs Analysis & Feedback - the metrics to see what works and does no
  25. 25. 1. Decide what you want to do from your list of ideas 2. Start today, this week Be diligent and persistent Get an accountability partner Buy expert help where needed FACT: 90% of you listening won’t implement, won’t change your business and won’t get more leads. The lead generation process Opportunity Spotting for new business ebook $1 http://bit.ly/1mmPvFM
  26. 26. Option 1: Hire Creative Agency Secrets Write year plan Execute actions for / with you Fortnightly phone update Price: $3,000 per month (minimum 6 months) Option 2: Buy Coaching & Advice 1 hour phone call (frequency to suit you) Email advice for questions between calls (up to 5) Price: $300 per call GUARANTEE: Within 3 months you will make 3x our fee in new revenues Ready to start generating leads? Find out what it’s like http://creativeagencysecrets.com/testimonials/
  27. 27. Connect with me Let’s connect professionally Linked In - Rebecca Caroe Twitter - @Rebeccacaroe Questions afterwards? rebecca@creativeagencysecrets.com

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