Social media for business training course


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A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.

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  • Brian Solis
  • Social media for business training course

    1. 1. Social Media Training<br />
    2. 2. Social Media Training<br />What are social media?<br />The main social media tools<br />How to use the tools for business (and pleasure)<br />Integrating Social Media into your marketing, sales, business development and customer care teams<br />
    3. 3. What are Social Media <br />Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to turn communication into interactive dialogue. <br />A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.<br />Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.<br />
    4. 4. Which means...<br />People who know people talk about things to each other and share interesting gossip.<br />What’s new is..<br />The overlapping circles<br />Expanding networks of networks<br />Discovering niches<br />Easy access from web, email, phone<br />It’s free<br />
    5. 5.
    6. 6. The main social media sites<br />For business you need to consider:<br />Linked In<br />Twitter<br />Facebook<br />Niche sites for your industry<br />Not all are suitable or appropriate<br />
    7. 7. Quick Test<br />Visit one of the major sites and search for:<br />Your company<br />Your top two competitors’ <br />The most famous person in your industry<br />Discuss<br />
    8. 8. Key engagement concepts<br />Social Actions<br />Like<br />Follow<br />Retweet<br />Blog post<br />Post a comment<br />Rate this<br />Bookmark<br />Recommend<br />Business Actions<br />Click<br />Visit<br />Subscribe<br />Join<br />Register<br />Take a survey<br />Qualify a lead<br />Purchase<br />
    9. 9. What to use Social Media for<br />Business development<br />Lead generation, Webinars, <br />Public Relations and Brand Awareness<br />Webinars, virals, product launch<br />Product Development<br />Ideas for new products, research<br />Talent Acquisition<br />reduced agency fees, advertising, pre-selection of candidates, references<br />Employee Communications<br />Fewer emails, group discussions, disaster/recovery planning<br />Shareholder Communications<br />
    10. 10. Social Media supports business goals<br />Listen<br />Participate<br />Share Story<br />Generate Buzz<br />Build a community and social network<br />
    11. 11. Let’s set up a company page<br />Directory information<br />Personnel <br />Services<br />Recommendations<br />Advanced tools<br />Audiences<br />Ad campaigns / offers<br />Analytics <br />
    12. 12. Let’s set up a page<br />Info (directory)<br />Wall<br />Fans<br />Status updates<br />RSS feeds<br />Link back to your website<br />Syndicate<br />
    13. 13.
    14. 14. Let’s set up an account<br />Choose a name<br />Info (directory)<br />Followers<br />Following<br />Status updates<br />RSS feeds<br />Widget on your website<br />
    15. 15. What to remember<br />The social media platforms you choose to use must <br />be used by your business’ target audience <br />be a meaningful place for your brand to connect<br />Remember slide 10<br />
    16. 16. Now what?<br />Discussion<br />What should I say<br />How should I say it<br />Rules for ‘engaging’ online<br />Pushy users<br />Trolls<br />
    17. 17. Inflexion Sensitive<br />I never said she stole my money – Someone else said it<br />I never said she stole my money – I didn’t ever say it<br />I never said she stole my money – I might have implied it<br />I never said she stole my money – I said someone took it<br />I never said she stole my money – She may have borrowed it<br />I never said she stole my money – It was someone else’s money<br />I never said she stole my money – she didn’t steal money<br />Jim Sterne, Target Marketing<br />
    18. 18. Implementing Social Media<br />Some areas to consider before roll-out<br />How will social media impact corporate communications? Sales?<br />What software installations will IT allow?<br />Who will monitor activity? How?<br />Set standards and procedures – what can be said, by whom, when<br />How will you educate / recruit colleagues?<br />
    19. 19. Tools for monitoring<br />Everything<br /><br />SyncApse<br /><br />Twitter<br /><br /><br /><br />Seesmic<br />
    20. 20. Other things you can do<br />Measure engagement<br />Advertise using social rules <br />Complaints handling<br />Ask advice<br />Apologise<br />Publish your annual results<br />#b2bchat Thursdays<br />
    21. 21. Sources of ‘stories’<br />Social news / aggregators: Friendfeed, Digg, diigo<br />Social Networks: Facebook, Linked In, Twitter<br />User-generated content: Flickr, YouTube, slideshare, blogs<br />RSS = really simple syndication- Feedblitz<br />Learn how to use an RSS reader<br />
    22. 22. Questions<br />Feedback<br />Poll<br />Meetup<br />What next?<br />