Making facebook work for brands

748 views

Published on

Facebook has 10 secrets that reveal its algorithm. Knowing these enables you to construct more successful marketing campaigns.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
748
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Making facebook work for brands

  1. 1. Making Facebook work for brands<br />
  2. 2. Testing the FB algorithm<br />The Daily Beast summarised a great experiment for a new Facebook joiner by testing various ways of getting his content seen by other FB users.<br />Tom Weber set up an experiment and used his connections to test theories about how the FB algorithm works.  <br />Here are the findings...<br />
  3. 3. Facebook's 10 biggest secrets<br />Facebook's Bias Against Newcomers - following 500 million people into a party means that a lot of the beer and pretzels are already long gone<br />Facebook's Catch-22 - you need friends to get exposure<br />The Velvet Rope: "Top News" - this is a selective feed versus the 'fire hose' "Recent News" which is everything<br />The "most recent" news is Censored too - know the difference between Most Recent and Top News - check your settings<br />"Stalking" your friends won't get you noticed - if you stalk others, your status updates won't automatically appear in their news feeds<br />
  4. 4. Facebook’s 10 biggest secrets..<br />6. Having friends who "stalk" you WILL help your popularity - your updates can make it into their Top News feeds<br />7. Links Trump Status updates - FB wants 'user engagement' i.e. spending more time on Facebook<br />8. Photos and Video Trump Links <br />9. The Power of Comments - when people comment on your updates, it builds your profile<br />10. Why Facebook is really like High School - include friends with huge networks builds visibility for all<br />Full text here http://www.thedailybeast.com/blogs-and-stories/2010-10-18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets/<br />
  5. 5. Can Brands leverage Facebook?<br />Getting a fan page or an event off the ground and noticed on Facebook means you'll have to follow the same principles.<br />Set up your campaign carefully - tick off each of the 10 above for inclusion<br />Have pre-assigned roles for key people to boost 'clickability' on launch day <br />Set key stages through the campaign to re-initiate activity among your target audience<br />Have some mega-users on your staff to drive promotion into Top News feeds<br />Obsessive clicking DOES work<br />Plan a commenting strategy with a range of 'teaser' questions to engage viewers<br />
  6. 6. Get in touch<br />Have a free 20 minute phone briefing with us<br />Tell us about your situation<br />Ask questions<br />Get quick advice<br />rebecca@creativeagencysecrets.com<br />

×