How to migrate your marketing online

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Online marketing
Two case studies to show you how to do it yourself
Business to Business (B2B)
Business to Consumer(B2C)
Plus Advice for you to migrate your marketing
How to find a niche to show off your company’s expertise or specialism
Where to promote your services online
How to use automated email marketing
The three things you must do online every week

Published in: Business, Technology
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How to migrate your marketing online

  1. 1. We do profitable marketing <br />services for busy businesses<br />
  2. 2. Online marketing <br />Two case studies to show you how to do it yourself<br />Business to Business (B2B)<br />Business to Consumer(B2C)<br />Plus Advice for you to migrate your marketing<br />How to find a niche to show off your company’s expertise or specialism <br />Where to promote your services online<br />How to use automated email marketing<br />The three things you must do online every week<br />
  3. 3. Marketing a business<br />Traditional<br />Brochure/collateral<br />Public relations<br />Advertising<br />Directory listings<br />Trade show/conference<br />Christmas card list<br />Parties/hospitality<br />Today<br />Website<br />Expert content<br />Online PR<br />Adwords / digital ads<br />Directory submissions<br />Email list/newsletter<br />Social media<br />
  4. 4. How to migrate marketing online<br />Know your customers and prospects “online literacy”<br />Which websites do they visit<br />What % are doing procurement online<br />How do new customers ‘find’ you<br />What about younger staff members<br />You can’t do everything at once<br />Prioritise<br />
  5. 5. Which of these do you do?<br />Traditional<br />Brochure/collateral<br />Public relations<br />Advertising<br />Directory listings<br />Trade show/conference<br />Christmas card list<br />Parties/hospitality<br />Today<br />Website<br />Expert content<br />Online PR<br />Adwords / digital ads<br />Directory submissions<br />Email list/newsletter<br />Social media<br />
  6. 6. Case Study: APC Technology<br />Business to Business<br />Customised rugged computers<br />Long sales cycle<br />Face to face sales team<br />E-Procurement<br />
  7. 7. APC Technology <br />Traditional<br />Brochure/collateral<br />Public relations<br />Advertising<br />Directory listings<br />Trade show/conference<br />Christmas card list<br />Parties/hospitality<br />Priorities<br />Website<br />Directory submissions<br />Expert content<br />Email list/newsletter<br />Online PR<br />Adwords / digital ads<br />Social media<br />
  8. 8. Key words<br />
  9. 9. Google Analytics<br />
  10. 10. Traffic Sources<br />
  11. 11. Incoming links - Domodomain<br />
  12. 12. Expert content<br />Company news <br />New product<br />Distributors<br />Trade show<br />Collate others’ news <br />Link to helpful sites (Linked In Group)<br />Magazine article <br />Reproduce it<br />Write a response<br />
  13. 13. Email newsletter<br />Once a month<br />Summary of website news articles<br />Supplemented by mailings to niche groups<br />Mining industry (linked to trade show)<br />Abattoirs (postal mailing) new product<br />
  14. 14. Case Study: Rowperfect<br />Business to Consumer<br />Sports equipment and advice<br />Short sales cycle<br />No sales team<br />Online ‘discovery’<br />Global potential market<br />
  15. 15. Which of these do you do?<br />Traditional<br />Brochure/collateral<br />Public relations<br />Advertising<br />Directory listings<br />Trade show/conference<br />Christmas card list<br />Parties/hospitality<br />Today<br />Website<br />Expert content<br />Email list/newsletter<br />Adwords / advertising<br />Social media<br />Directory submissions<br />Online PR<br />
  16. 16. Content drives & reinforces traffic<br />News page (blog) updated 5x per week<br />It has an RSS feed<br />Newsletter sign-up <br />In header on every page<br />Landing page<br />Summary of 5 blog posts mailed automatically <br />Expert content drives incoming search<br />Social media amplifies <br />Automatic<br />Manual <br />Advertising is relatively minor ‘signposting’ <br />$100 per month<br />
  17. 17. Rowperfect Analytics<br />Search is highest = 2680<br />Google<br />Bing<br />Yahoo<br />Newsletter = 1541<br />Feedblitz<br />RSS<br />Social media = 209<br />Twitter<br />Friendfeed<br />Advertising (cpc) = 233`<br />
  18. 18. Referring sites<br />
  19. 19. Analytics compared<br />
  20. 20. For You:<br />Find a niche online<br />Where is it discussed / searched / commented online<br />Keep your niche small<br />Search for websites about the niche<br />Google Alerts<br />Follow these sites using RSS Reader or email<br />Search inside social media<br />Use hashtags #<br />
  21. 21. Alerts<br />Search string<br />Blogs <br />News<br />Video<br />Discussions <br />Quotes<br />All/best results<br />Frequency<br />
  22. 22. Where to promote your services<br />Directory listings<br />Forums<br />Group lists<br />Magazine / news websites<br />Newsletters run by others<br />Bloggers – guest posts / comments<br />Social media sites & groups on social media<br />Hashtags #<br />Your own news page<br />
  23. 23. How to use automatic email<br />Write blog posts<br />Have an RSS feed<br />Set up an RSS to email service <br />Feedblitz.com<br />“DUNEDIN” promotion code 15 days free plus10% discount<br />Decide newsletter frequency (weekly, monthly, on demand)<br />It happens<br />
  24. 24. 3 things you must do weekly<br />Check your alerts<br />Gives you new sites to comment<br />Subscribe to read them<br />Write a blog news article<br />Article ideas from the alerts<br />Review your analytics<br />How well are you doing<br />
  25. 25. Get in touch<br />Have a free 20 minute briefing with us<br />Tell us about your situation<br />Ask questions<br />Get quick advice<br />rebecca@creativeagencysecrets.com<br />spring@creativeagencysecrets.com<br />
  26. 26. Questions?<br />

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