Cheat-Sheet notes: Email Marketing turning emails into leads

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Email marketing webinar hosted by B2B Magazine. We listen to the webinar and take notes for you. Quick & easier than listening for an hour. Download slides free.

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Cheat-Sheet notes: Email Marketing turning emails into leads

  1. 1. Email Marketing Seminar<br />Quick Cheat-sheet <br />We make notes for you!<br />
  2. 2. Cheat-Sheet Webinar Summaries <br />B2B Marketing magazine of the UK does great webinars www.b2bm.biz<br />We watch some and write them up for you.<br />This one was here<br />
  3. 3. Email marketing basics<br />Capture email addresses <br />from inbound email enquiries <br />data capture from website and other places (brochures, trade shows, business cards)<br />When you sign up ensure you have a VERY short form <br />the best is a 2-stage process <br />wired.com is a good example<br />Say thank you to the prospect – by email - immediately<br />
  4. 4. Email auto responder basics<br />Set up a sequence of messages <br />welcome<br />10 days later add another<br />20 days another etc<br />Set up the sequence once and it continues running after sign-up<br />Personalise each message<br />customer name, locality, salesman assigned etc<br />
  5. 5. Email auto responder basics 2<br />Capture information about the customer via hidden fields <br />traffic source <br />referring site <br />time on website<br />Use big call to action fonts in the message series<br />don’t have a huge headline and a small call to action – reverse the usual<br />Encourage replies – who does it go to?<br />
  6. 6. Turn emails into leads<br />Focus on conversions = people who BUY<br />track conversions in analytics<br />Test and experiment <br />send different subject lines <br />for those who don't open email one send again using a different subject the second time<br />send at the right time of day / week / month<br />
  7. 7. Send at the right time<br />
  8. 8. Integrate marketing channels<br />Share newsletter on social media channels<br />Get sales team / telemarketers to work with you <br />get call-backs organised to follow up email<br />send brochures to non-opened emails<br />Deliverability check URLs for major providers<br />
  9. 9. Cheat-Sheet Webinar Summaries <br />B2B Marketing magazine of the UK does great webinars www.b2bm.biz<br />We watch some and write them up for you.<br />This one was here<br />Download free email best practice check list from pure360 who gave the talk<br />
  10. 10. Can we help you?<br />Have a free 20 minute phone briefing with us<br />Tell us about your situation<br />Ask questions<br />Get quick advice<br />rebecca@creativeagencysecrets.com<br />

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